GTM AI Index
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Workflow automation and iPaaS · September 2026 Edition

Workato vs Make

Eight of twelve models named Workato first on the direct prompt; three named Make. Both were named by all twelve models and Workato carries 53 labels and Make 48, so the shares are not directly comparable.

Workato

endorsed leader

Named in one category this edition.

Make

accepted challenger

Named in four categories this edition.

First-choice share38%17%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate13%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 12; printed, not drawn.
Labels5348A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Workato reading right to left. Rank and label count are printed, not drawn.Workato vs n8n · Make vs n8n

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the workflow automation and ipaas page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
WorkatoFirst choices, of twelve modelsMake
Direct831 against Workato · 1 against Make
Paraphrase701 against Make
Comparative13
Budget-constrained061 against Workato
Scale-constrained50
Negative105 against Workato · 6 against Make
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where Workato and Make stood in it.

Workato first, Make an alternative

8 of 12 modelsMake was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Workato alternatives: Kissflow, Make, Microsoft Power Automate, Zapier
GPT-5.4 miniWorkato alternatives: Boomi, MuleSoft
Gemini 3.5 FlashWorkato alternatives: Celigo, Make, Tray.ai
Perplexity SonarWorkato alternatives: HubSpot Operations Hub, Make, n8n
Grok 4.1 FastWorkato alternatives: Boomi, Celigo, Make, Tray.ai
Mistral SmallWorkato alternatives: Jitterbit Harmony, Tray.ai
DeepSeek V4 FlashCeligo, Workato alternatives: Boomi, Jitterbit, Tray.ai
Llama 4 MaverickBoomi, SnapLogic, Workato

Make first, Workato an alternative

3 of 12 modelsWorkato was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashMake alternatives: Tray.ai, Workato
Kimi K2Make, n8n alternatives: Workato, Zapier
GLM 4.7 FlashXMake alternatives: n8n

Neither was the first choice, one was named

1 of 12 modelsThe answer put something else first and named one of the two as an alternative.
MiniMax M2.5Boomi, SnapLogic alternatives: Make, Microsoft Power Automate

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Make leads by forty-eight points.
Make50%#1 of 8
Workato2%#6 of 8
The full small business standing →
Mid-marketThe figures above
The order flips: Workato leads at mid-market.
Workato38%#1 of 12
Make17%#2 of 12
The full mid-market standing →
Enterprise
Workato leads by twenty-nine points.
Workato29%#1 of 11
Make0%#11 of 11
The full enterprise standing →

What the models said about Workato

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“### Workato Avoid or Use with Caution If: ... overkill and significantly more expensive than necessary” GLM 4.7 FlashX · negative prompt · hard negative
“Avoid MuleSoft, Workato, and Tray.io (unless you are a major enterprise)” Gemini 3.5 Flash · negative prompt · hard negative
“Avoid enterprise like Workato ($10k+/yr)” Grok 4.1 Fast · budget prompt · hard negative
“Workato is an enterprise integration and automation platform with AI capabilities... best for growing teams (50+ employees) preparing for scale” Claude Haiku 4.5 · direct prompt · first choice
“Workato is considered the best overall iPaaS for mid-market companies due to its balance of usability, depth, governance, and speed.” Llama 4 Maverick · paraphrase prompt · first choice
“The gold standard for business-IT collaboration... though it sits on the more expensive side of the mid-market spectrum.” Gemini 3.5 Flash · scale prompt · first choice

What the models said about Make

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“powerful and often better value, but it is still best suited to app-to-app automation; if you need strong governance ... it may not be the right fit” Perplexity Sonar · negative prompt · soft negative
“only for lightweight, low-volume, non-critical automations; they're not designed for complex, high-volume B2B data integration” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Strong value for mid-complexity workflows... Avoid for long-running processes or data-sensitive industries.” DeepSeek V4 Flash · negative prompt · soft negative
“Choose Make if you are cost-conscious, manage complex agency workflows, or need to process hundreds of records at once cheaply.” Qwen 3.7 Flash · comparative prompt · first choice
“Complex Logic on a Budget | Make | Allows loops, deep branching, and data arrays at a fraction of Zapier's cost.” Gemini 3.5 Flash · comparative prompt · first choice
“4. Make (Best Value) ... For most small businesses with limited budgets, Make or n8n offer the best balance” GLM 4.7 FlashX · budget prompt · first choice
Also compared

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.