Small business▼−6Since September 2026: 50% → 44%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
44%from 50% in September 2026
Inside the floor by 5 pointsRank 1 of 63, unchanged
7 categories · RankedMake
172Judge labels
41First choices
37Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
44% in Automation & iPaaS for small business buyers
Rank 2 of 67 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 11% of its 55 labels there were negative.
What the models named instead of Make →By buyer segmentA small-business product: leader at small business, not named at enterprise.
Small business1 of 68
44%69 labels
endorsed leader
Mid-market2 of 67
21%55 labels
accepted challenger
Enterprise101 of 101
0%27 labels
criticized challenger
In automation & ipaas · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Make for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workflow automation and iPaaS | GTM data and infrastructure | 21% | 2 of 67 | 11% | 55 | accepted challenger | ▲+4Since September 2026: 17% → 21%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Creative automation platforms | Marketing | 2% | 16 of 109 | 0% | 2 | under 10 labels · led by Bannerflow at 19% | |
| AI marketing agents | Marketing | 0% | 97 of 157 | 0% | 1 | under 10 labels · led by HubSpot Breeze at 24% | |
| Content marketing platforms | Marketing | 0% | 71 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 71 of 83 | 100% | 1 | under 10 labels · led by Hightouch at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Lead routing and management | Sales | 0% | 50 of 111 | 0% | 1 | under 10 labels · led by LeadAngel at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 0% | 30 of 59 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 63% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Make held within the floor in all seven categories: no change cleared 11 points.
Best category · Automation & iPaaS · by segment
Mid-market▲+4Since September 2026: 17% → 21%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
21%from 17% in September 2026
Inside the floor by 7 pointsRank 2 of 63, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 102 → 79 of 79
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Automation & iPaaS | 17% | 21% | ▲+4Since September 2026: 17% → 21%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 67, unchanged |
| Creative automation | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 16 of 109, unchanged |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 97 of 157, unchanged |
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 71 of 135, unchanged |
| Warehouse & ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 58 → 71 of 83 |
| Lead routing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 50 of 111 |
| Marketing automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 28 → 30 of 59 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Make across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Make across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-5.4 mini | 0 | 1 | 2 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 5 | 0 | 1 | 7 |
| Perplexity Sonar | 1 | 2 | 0 | 1 | 4 |
| Grok 4.1 Fast | 0 | 4 | 1 | 0 | 5 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 1 | 5 |
| Llama 4 Maverick | 0 | 2 | 3 | 0 | 5 |
| Qwen 3.7 Flash | 1 | 4 | 0 | 1 | 6 |
| Kimi K2 | 2 | 2 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 2 | 0 | 1 | 1 | 4 |
| MiniMax M2.5 | 2 | 1 | 0 | 0 | 3 |
| GPT-6 Luna | 1 | 2 | 0 | 1 | 4 |
| Muse Glimmer 30B | 1 | 2 | 1 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct26 labels8
Paraphrase13 labels5
Comparative31 labels5not counted in share
Budget-constrained37 labels19
Scale-constrained23 labels9
Negative42 labels4not counted in share
First choiceAlternativeMentionNegative172 labels in all, every segment counted; 41 of the 50 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most budget-conscious companies, Make offers the best balance of affordability, capability, and ease of use” Kimi K2 · Automation & iPaaS · budget prompt · first choice
“For most mid-market B2B companies, Make offers the best balance of capability, visual ease-of-use, and cost.” Kimi K2 · Automation & iPaaS · direct prompt · first choice
“Best Overall for Non-Developers: Make.com ... Make is the industry-standard budget choice.” Gemini 3.5 Flash · Automation & iPaaS · budget prompt · first choice
“If you need workflow automation: Make (from $10.59/mo) - best overall value with free tier” MiniMax M2.5 · Creative automation · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"iPaaS" Tools Used as Reverse ETL (e.g., Zapier, Make, Workato, MuleSoft)” Gemini 3.5 Flash · Warehouse & ETL · negative prompt · hard negative
“Make.com given reliability decline and support issues” Kimi K2 · Automation & iPaaS · negative prompt · hard negative
“Examples: Complex setups on Make (formerly Integromator) or Retool ... they encourage bad architecture if not strictly governed.” Qwen 3.7 Flash · Automation & iPaaS · negative prompt · soft negative
“platforms like Make or n8n can be powerful, but they become harder to maintain as flows grow more branched” Perplexity Sonar · Automation & iPaaS · negative prompt · soft negative
Named alongside
The products named in the same answers as Make, over the 172 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Make was named but was not.ShowHide
Named alongside
The products named in the same answers as Make, over the 172 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Make was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Make. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 156 of the 172 answers that named Make and are not a share of its labels.
Domains cited
ones.com61
zapier.com61
technologyadvice.com39
viasocket.com35
munro.agency33
resources.rework.com33
intuz.com31
zite.com31
g2.com30
make.comYour site30
354 of the 384 domain citations in answers naming Make came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
make.com is not in Google's top ten for any of the category's searches. In the answers, Make takes 21% of first choices and Workato takes 28%.ShowHide
Search and answers
make.com is not in Google's top ten for any of the category's searches. In the answers, Make takes 21% of first choices and Workato takes 28%.
ShowHideIn search
Google, US estimatesPosition for “workflow automation and integration platform”
–
not in the top ten
Position for “best workflow automation and integration platform”
–
not in the top ten
- Searches for its name, Google
- 135,000 a month (“make”)
- AI search demand for its name, est.
- 12,939,045 a month
- Organic visits to its site
- about 439,031 a month
- Searches its site ranks for
- 48,127 · 1,297 in the top three
- Sites linking to it
- 28,080
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
21%
rank 2 of 67 in automation & ipaas
Segment leader
28%
Workato
- First choices
- 41 across its categories
- Named in
- 172 answers
- Its own site cited
- in 156 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on make.com
10,065
subdomains included
Content
943
counted in the table below
Documentation
1
Product · Integration
0 · 8,876
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 375 | undated | CRM, SEO | ||
| Report or ebook | 281 | undated | CRM | ||
| Case study | 110 | undated | CRM, Ecommerce marketing | ||
| Glossary or explainer | 75 | undated | |||
| Webinar or virtual event | 73 | undated | CRM, Ecommerce | ||
| Comparison | 15 | undated | Social media | ||
| Conference or event | 6 | undated | |||
| Template or tool | 5 | undated | |||
| News or press | 2 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page make.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (13); 1 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Make
What the judge wrote, as written, with how often. The vendor table decides that these count as Make; a claim can dispute any of them.
Make (formerly Integromat) 19Make.com 5Make (Integromat) 3Make.com (formerly Integromat) 1Zapier / Make 1
Follow Make
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Make is its own company.ShowHide
The company
Make is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The visual AI automation platform
- For
- businesses from startups to enterprises
- Price stated
- No credit card required make.com/en/integrations/trust
- Free plan or trial
- Get started free; No credit card required; No time limit on Free plan make.com
- Integrations claimed
- 3000 make.com
- Certifications
- GDPRSOC 3SOC 2 Type IIVerifiedOfficial Vendor
- Customers named
- PerkCelonisFranklinCoveyTeleclinicShop Accelerator MartechSmailyFINNMedia Production
- Not stated on the pages read
- Starting price, hosting
What Make's own pages state, read September 28, 2026: make.com, make.com/en/integrations/trust. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Make's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Make, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Make by email, built from the raw record of the edition. It shows:
- where Make is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Make, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Make is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Make is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideMake is among the products AI models recommend first in Workflow automation and iPaaS this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.