Every category where a model named Boomi for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Workflow automation and iPaaS	GTM data and infrastructure	6%	5 of 76	12%	26	accepted challenger
Data management platforms	GTM data and infrastructure	0%	108 of 183	0%	1	under 10 labels · led by Segment at 18%

Movement

This is the first edition on this tier, so no move can be computed for Boomi yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Boomi across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	1	1	0	0	2
Gemini 3.5 Flash	0	0	1	0	1
Perplexity Sonar	0	1	1	1	3
Grok 4.1 Fast	0	2	1	0	3
Mistral Small	0	0	2	1	3
DeepSeek V4 Flash	0	4	0	0	4
Llama 4 Maverick	1	1	0	0	2
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	2	1	1	4
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	1	0	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labels3

Paraphrase23 labels4

Comparative12 labels1not counted in share

Budget-constrained6 labels1

Scale-constrained11 labelsNone

Negative10 labels2not counted in share

First choiceAlternativeMentionNegative79 labels in all, every segment counted; 8 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best workflow automation and integration platform for a mid-market B2B company is Workato, SnapLogic, or Boomi.” Llama 4 Maverick · Automation & iPaaS · direct prompt · first choice

“I'd suggest evaluating Boomi or SnapLogic if you need enterprise-grade depth with unified governance” MiniMax M2.5 · Automation & iPaaS · direct prompt · first choice

“my default recommendation would be Boomi or Workato, with a slight lean toward Boomi” GPT-5.4 mini · Automation & iPaaS · paraphrase prompt · first choice

“Boomi is a mature and stable iPaaS platform that is suitable for companies with complex integration architecture and technical teams.” Llama 4 Maverick · Automation & iPaaS · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“powerful, but often overkill for smaller teams, and pricing/implementation complexity can be a major caution” Perplexity Sonar · Automation & iPaaS · negative prompt · soft negative

“Only if you have complex integration environments... (higher cost and complexity)” Mistral Small · Automation & iPaaS · paraphrase prompt · soft negative

“Expensive at scale; complex administration” Kimi K2 · Automation & iPaaS · scale prompt · soft negative

Named alongside

The products named in the same answers as Boomi, over the 79 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Boomi was named but was not.

ProductSame answerTook the first choice insteadHead to head

Workato71 of 7927Not in the top three

Zapier48 of 796Not in the top three

MuleSoft44 of 792Not in the top three

Make38 of 798Not in the top three

Microsoft Power Automate35 of 791Not in the top three

n8n34 of 792Not in the top three

Celigo24 of 798Not in the top three

Tray.ai24 of 792Not in the top three

SnapLogic13 of 790Not in the top three

UiPath10 of 790Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Boomi. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 15 of the 79 answers that named Boomi and are not a share of its labels.

Domains cited

stacksync.com6

guideflow.com5

ayautomate.com4

boomi.comYour site4

gartner.com4

thedigitalprojectmanager.com4

albato.com3

appseconnect.com3

cazoomi.com3

cio.economictimes.indiatimes.com3

Thirty-five of the thirty-nine domain citations in answers naming Boomi came from somebody else's page.

Pages cited

guideflow.com/blog/workflow-automation-platforms5

ayautomate.com/blog/best-workflow-automation-platforms4

stacksync.com/blog/workflow-automation-tools-guide4

cazoomi.com/blog/top-ipaas-vendors-2025-comparison-features-pricing3

cio.economictimes.indiatimes.com/tools/best-ipaas-platforms/1267865433

launchpad.io/best-no-code-workflow-automation-platforms3

thedigitalprojectmanager.com/tools/best-workflow-automation-software3

withampersand.com/blog/the-8-best-embedded-ipaas-providers-in-20253

Pages are listed as the models cited them.

Names read as Boomi

What the judge wrote, as written, with how often. The vendor table decides that these count as Boomi; a claim can dispute any of them.

Boomi (Dell) 1

The company

Dell Boomi is the company behind Boomi.

Website: boomi.com
Headquarters: Chesterbrook
Ownership: Part of Dell Technologies

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Boomi's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Boomi, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at boomi.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.