GTM AI Index
Index Vendors › Tray.ai · September 2026 Edition
1 category · Ranked

Tray.ai

44Judge labels
3First choices
13Negative labels
11 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
4% in Automation & iPaaS for mid-market buyers
Rank 7 of 76 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 13% of its 23 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In automation & ipaas · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Tray.ai for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Workflow automation and iPaaSGTM data and infrastructure4%7 of 7613%23accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Tray.ai yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Tray.ai across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash03014
Perplexity Sonar00112
Grok 4.1 Fast03003
Mistral Small01001
DeepSeek V4 Flash02204
Llama 4 Maverick00000
Qwen 3.7 Flash12205
Kimi K211013
GLM 4.7 FlashX01001
MiniMax M2.500000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labelsNone
Paraphrase3 labelsNone
Comparative11 labelsNone
Budget-constrained4 labels1
Scale-constrained9 labels2
Negative11 labelsNone
First choiceAlternativeMentionNegative44 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Tier 1 Middleware platforms (like Workato, Tray.io, or Microsoft Fabric)” Qwen 3.7 Flash · Automation & iPaaS · scale prompt · first choice
“Default choice: Workato or Tray.ai” Kimi K2 · Automation & iPaaS · scale prompt · first choice
“Choose Workato/Tray.io if you are a large company connecting CRMs to ERPs, require audit trails” Qwen 3.7 Flash · Automation & iPaaS · comparative prompt · alternative
“Bring in Tray.ai only if you're genuinely API-first or need serious AI agent governance” DeepSeek V4 Flash · Automation & iPaaS · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid MuleSoft, Workato, and Tray.io (unless you are a major enterprise)” Gemini 3.5 Flash · Automation & iPaaS · negative prompt · hard negative
“powerful, but often overkill for smaller teams, and pricing/implementation complexity can be a major caution” Perplexity Sonar · Automation & iPaaS · negative prompt · soft negative
“Entirely quote-based pricing with no self-serve option—estimated $595+/month starting point” Kimi K2 · Automation & iPaaS · negative prompt · soft negative

Named alongside

The products named in the same answers as Tray.ai, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tray.ai was named but was not.
ProductSame answerTook the first choice insteadHead to head
Workato44 of 4412Not in the top three
Zapier39 of 446Not in the top three
Make35 of 448Not in the top three
n8n27 of 442Not in the top three
Microsoft Power Automate26 of 442Not in the top three
Boomi24 of 441Not in the top three
MuleSoft21 of 441Not in the top three
Celigo10 of 444Not in the top three
Activepieces8 of 440Not in the top three
Pipedream8 of 440Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Tray.ai. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 5 of the 44 answers that named Tray.ai and are not a share of its labels.

Names read as Tray.ai

What the judge wrote, as written, with how often. The vendor table decides that these count as Tray.ai; a claim can dispute any of them.
Tray.io 16Tray.io (Tray.ai) 1Tray.io (or Tray.ai) 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tray.ai's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tray.ai, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at trayai.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.