Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 69 → 60 of 63
1 category · RankedTray.ai
47Judge labels
4First choices
12Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Automation & iPaaS for mid-market buyers
Rank 7 of 67 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 21% of its 19 labels there were negative.
What the models named instead of Tray.ai →By buyer segmentRead the same way at every buyer size.
Small business65 of 68
0%6 labels
under the label threshold
Mid-market7 of 67
5%19 labels
accepted challenger
Enterprise8 of 101
2%18 labels
accepted challenger
In automation & ipaas · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Tray.ai for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workflow automation and iPaaS | GTM data and infrastructure | 5% | 7 of 67 | 21% | 19 | accepted challenger | ▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Tray.ai held within the floor in its one category: no change cleared 11 points.
Best category · Automation & iPaaS · by segment
Mid-market▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 4% in September 2026
Inside the floor by 9 pointsRank 7 of 63, unchanged
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 8 of 79, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Automation & iPaaS | 4% | 6% | ▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 of 67, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Tray.ai across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Tray.ai across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 1 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 1 | 2 | 0 | 0 | 3 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase5 labels1
Comparative7 labels1not counted in share
Budget-constrained1 labelNone
Scale-constrained13 labels3
Negative16 labels1not counted in share
First choiceAlternativeMentionNegative47 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Workato and Tray.io tend to hit the sweet spot for this stage” DeepSeek V4 Flash · Automation & iPaaS · scale prompt · first choice
“Tools like Workato or Tray.io shine for your size” Grok 4.20 · Automation & iPaaS · scale prompt · first choice
“The Best Overall Choice: Tray.io” Qwen 3.7 Flash · Automation & iPaaS · paraphrase prompt · first choice
“Alternative: Look at "Mid-market" integrators like Tray.io, workato, or Boomi” Qwen 3.7 Flash · Automation & iPaaS · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Enterprise-scale complexity; pricing is prohibitive for mid-market.” Kimi K2 · Automation & iPaaS · direct prompt · hard negative
“not bad tools, but they are often enterprise-first and can require significant IT involvement” Perplexity Sonar · Automation & iPaaS · negative prompt · soft negative
“Avoid Workato or Tray.io if you have a tight budget or simple needs” Gemini 3.5 Flash · Automation & iPaaS · negative prompt · soft negative
“Powerful but overpriced and over-engineered for most organizations.” Kimi K2 · Automation & iPaaS · negative prompt · soft negative
Named alongside
The products named in the same answers as Tray.ai, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tray.ai was named but was not.ShowHide
Named alongside
The products named in the same answers as Tray.ai, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tray.ai was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Tray.ai. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 47 answers that named Tray.ai and are not a share of its labels.
Domains cited
zapier.com16
technologyadvice.com14
munro.agency12
ones.com12
g2.com11
guideflow.com9
stacksync.com9
workato.com9
albato.com7
improvado.io7
106 of the 106 domain citations in answers naming Tray.ai came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tray.ai is not in Google's top ten for any of the category's searches. In the answers, Tray.ai takes 5% of first choices and Workato takes 28%.ShowHide
Search and answers
tray.ai is not in Google's top ten for any of the category's searches. In the answers, Tray.ai takes 5% of first choices and Workato takes 28%.
ShowHideIn search
Google, US estimatesPosition for “workflow automation and integration platform”
–
not in the top ten
Position for “best workflow automation and integration platform”
–
not in the top ten
- Searches for its name, Google
- 390 a month (“tray.ai”)
- AI search demand for its name, est.
- 7 a month
- Organic visits to its site
- about 4,110 a month
- Searches its site ranks for
- 2,143 · 45 in the top three
- Sites linking to it
- 3,515
- Paid Google search
- 1 searches its ads show for, about 8 clicks and $97 a month (estimate)
In answers
This editionShare of first choices
5%
rank 7 of 67 in automation & ipaas
Segment leader
28%
Workato
- First choices
- 4 across its categories
- Named in
- 47 answers
- Its own site cited
- in 42 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on tray.ai
4,906
subdomains included
Content
461
counted in the table below
Documentation
2,355
Product · Integration
143 · 1,787
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 176 | undated | Automation & iPaaS, CRM | ||
| Report or ebook | 51 | undated | Automation & iPaaS | ||
| Conference or event | 43 | undated | Automation & iPaaS | ||
| Podcast or video | 43 | undated | CRM, Automation & iPaaS | ||
| News or press | 38 | undated | Automation & iPaaS | ||
| Comparison | 35 | undated | Automation & iPaaS | ||
| Glossary or explainer | 31 | undated | Automation & iPaaS | ||
| Case study | 28 | undated | |||
| Webinar or virtual event | 15 | undated | |||
| Template or tool | 1 | undated |
How it is countedHide how it is counted
Every page tray.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Tray.ai
What the judge wrote, as written, with how often. The vendor table decides that these count as Tray.ai; a claim can dispute any of them.
Tray.io 15Tray 1Tray.io / Tray.ai 1
Follow Tray.ai
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Tray.ai is its own company.ShowHide
The company
Tray.ai is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The AI-ready integration and automation platform
- For
- Enterprise orchestration for data and AI
- Price stated
- Our pricing is based on your usage and the features you need. Contact our sales team for a customized quote based on your specific requirements and expected usage. tray.ai/pricing
- Free plan or trial
- Start free trial tray.ai
- Integrations claimed
- 700 tray.ai
- Certifications
- SOC 1SOC 2 Type 2HIPAAGDPRSOC 2SOC 1 Type IISOC 2 Type IICCPA
- Hosting
- Regional hostingUnited StatesIrelandAustralia
- Customers named
- AirbnbYextEventbriteLife360AuctaneApolloDocuSignPodium
- Not stated on the pages read
- Starting price
What Tray.ai's own pages state, read October 5, 2026: tray.ai, tray.ai/pricing, trust.tray.ai, tray.ai/platform, tray.ai/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tray.ai's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tray.ai, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Tray.ai by email, built from the raw record of the edition. It shows:
- where Tray.ai is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Tray.ai, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.