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Workflow automation and iPaaS · October 2026 Edition

Zapier vs Tray.ai

One of fourteen models named Zapier first on the direct prompt; zero named Tray.ai. Zapier was named by fourteen of the fourteen models and Tray.ai by ten and Zapier carries 66 labels and Tray.ai 19, so the shares are not directly comparable.

Zapier

criticized challenger

United States, founded 2012. Named in thirteen categories this edition.

Tray.ai

accepted challenger

Named in one category this edition.

First-choice share5%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate35%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 11; printed, not drawn.
Labels6619A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Zapier reading right to left. Rank and label count are printed, not drawn.Workato was named alongside these two in ten of the fourteen direct answers. Workato vs Zapier · Workato vs Tray.ai · Make vs Zapier

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the workflow automation and ipaas page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ZapierFirst choices, of fourteen modelsTray.ai
Direct101 against Zapier · 1 against Tray.ai
Paraphrase012 against Zapier
Comparative80
Budget-constrained205 against Zapier
Scale-constrained023 against Zapier
Negative0012 against Zapier · 3 against Tray.ai
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Zapier and Tray.ai were named in the same answer thirty-six times, of the 235 answers naming Zapier and the 47 naming Tray.ai. In those answers Tray.ai took the first choice four times and Zapier five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Zapier and Tray.ai stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Zapier Tray.ai first choice named as an alternative argued againstblank: not namedEach cell is one answer, Zapier on the left and Tray.ai on the right.

The direct prompt

The plain question, one answer per model, grouped by where Zapier and Tray.ai stood in it.

Zapier first, Tray.ai not the choice

1 of 14 modelsTray.ai was named in the answer but not as the choice, or not at all.
MiniMax M2.5Make, Zapier alternatives: Workato

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniWorkato alternatives: Boomi, Microsoft Power Automate, MuleSoft Anypoint Platform, Zapier
Gemini 3.5 FlashCeligo alternatives: Make, Tray.ai, Workato, Zapier
Perplexity SonarWorkato alternatives: HubSpot Operations Hub, Make, Zapier
Grok 4.1 FastWorkato alternatives: Boomi, Celigo, Make, Tray.ai, Zapier
Kimi K2Make alternatives: Microsoft Power Automate, Zapier
GLM 4.7 FlashXMake alternatives: Zapier, n8n

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
Mistral SmallWorkato alternatives: HubSpot Marketing Hub, Jitterbit Harmony, Microsoft Power Automate
DeepSeek V4 FlashCeligo, Workato alternatives: Make, Microsoft Power Automate
Llama 4 MaverickAdRoll ABM alternatives: Boomi, Celigo's integrator.io
Qwen 3.7 FlashWorkato alternatives: Jitterbit Harmony, Make, Microsoft Power Automate
GPT-6 LunaWorkato alternatives: Boomi, Make, Microsoft Power Automate
Muse Glimmer 30BCeligo integrator.io, Workato

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zapier leads by thirty-eight points.
Zapier38%#2 of 9
Tray.ai0%#– of 9
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Zapier5%#6 of 11
Tray.ai5%#7 of 11
The full mid-market standing →
Enterprise
Zapier leads by two points.
Zapier4%#5 of 14
Tray.ai2%#6 of 14
The full enterprise standing →

What the models said about Zapier

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“lacks the governance, error-handling, and scalability needed for core B2B operations... Use for ad-hoc automations, not your backbone.” DeepSeek V4 Flash · direct prompt · hard negative
“Zapier remains SOC 2 Type II / SOC 3 certified and is fastest for simple low-volume workflows, but be cautious for regulated data, high-volume or credential-sensitive flows.” Muse Glimmer 30B · negative prompt · soft negative
“Zapier - Offers a wide range of integrations (7,000+ apps) and a user-friendly interface. It has a free plan available” Llama 4 Maverick · budget prompt · first choice
“Zapier: The market leader. Known for having the most integrations (5,000+) and being the easiest to set up.” Qwen 3.7 Flash · comparative prompt · first choice
“Zapier wins for non-technical teams (zero learning curve)... Zapier/Make for general SaaS automation” Grok 4.1 Fast · comparative prompt · first choice

What the models said about Tray.ai

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Enterprise-scale complexity; pricing is prohibitive for mid-market.” Kimi K2 · direct prompt · hard negative
“not bad tools, but they are often enterprise-first and can require significant IT involvement” Perplexity Sonar · negative prompt · soft negative
“Avoid Workato or Tray.io if you have a tight budget or simple needs” Gemini 3.5 Flash · negative prompt · soft negative
“Workato and Tray.io tend to hit the sweet spot for this stage” DeepSeek V4 Flash · scale prompt · first choice
“Tools like Workato or Tray.io shine for your size” Grok 4.1 Fast · scale prompt · first choice
“The Best Overall Choice: Tray.io” Qwen 3.7 Flash · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.