Small business=heldSince September 2026: 37% → 37%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
37%from 37% in September 2026
Inside the floor by 11 pointsRank 2 of 63, unchanged
13 categories · RankedZapier
235Judge labels
29First choices
85Negative labels
14 / 14Models named it
13Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
38% in Automation & iPaaS for small business buyers
Rank 6 of 67 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 35% of its 66 labels there were negative.
What the models named instead of Zapier →By buyer segmentStrongest at small business.
Small business2 of 68
38%77 labels
endorsed leader
Mid-market6 of 67
5%66 labels
criticized challenger
Enterprise7 of 101
4%47 labels
criticized challenger
In automation & ipaas · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zapier for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workflow automation and iPaaS | GTM data and infrastructure | 5% | 6 of 67 | 35% | 66 | criticized challenger | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 0% | 47 of 157 | 0% | 3 | under 10 labels · led by HubSpot Breeze at 24% | |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 81 of 83 | 100% | 2 | under 10 labels · led by Hightouch at 40% | newNew since September 2026: not ranked then, 0% now. |
| Lead routing and management | Sales | 0% | 28 of 111 | 0% | 2 | under 10 labels · led by LeadAngel at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Creative automation platforms | Marketing | 0% | 65 of 109 | 0% | 1 | under 10 labels · led by Bannerflow at 19% | |
| CRM data quality and deduplication | Revenue operations | 0% | 95 of 99 | 100% | 1 | under 10 labels · led by Insycle at 43% | |
| Customer success platforms | Customer | 0% | 37 of 49 | 0% | 1 | under 10 labels · led by ChurnZero at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 0% | 134 of 159 | 0% | 1 | under 10 labels · led by Segment at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 83 of 115 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 38% | |
| Marketing automation and campaign management | Marketing | 0% | 41 of 59 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 63% | newNew since September 2026: not ranked then, 0% now. |
| Retail, proximity and IoT marketing | Marketing | 0% | 105 of 130 | 0% | 1 | under 10 labels · led by Foursquare Proximity at 15% | newNew since September 2026: not ranked then, 0% now. |
| Search and social advertising platforms | Marketing | 0% | 87 of 113 | 0% | 1 | under 10 labels · led by Google Ads at 13% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 88 of 111 | 0% | 1 | under 10 labels · led by Customer.io at 17% |
Movement
Since September 2026, Zapier held within the floor in all thirteen categories: no change cleared 11 points.
Best category · Automation & iPaaS · by segment
Mid-market▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 0% in September 2026
Inside the floor by 5 pointsRank 74 → 6 of 63
Enterprise▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 17 → 7 of 79
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Automation & iPaaS | 0% | 6% | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 74 → 6 of 67 |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 47 of 157, unchanged |
| Warehouse & ETL | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 81 of 83, unchanged |
| Lead routing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 53 → 28 of 111 |
| Creative automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 65 of 109, unchanged |
| CRM data quality | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 95 of 99, unchanged |
| Customer success | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 55 → 37 of 49 |
| DMP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 124 → 134 of 159 |
| Ecommerce marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 83 of 115, unchanged |
| Marketing automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 59, unchanged |
| Proximity | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 105 of 130, unchanged |
| Paid ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 103 → 87 of 113 |
| SMS & WhatsApp | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 88 of 111, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zapier across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zapier across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 1 | 5 |
| GPT-5.4 mini | 1 | 1 | 3 | 0 | 5 |
| Gemini 3.5 Flash | 0 | 2 | 2 | 4 | 8 |
| Perplexity Sonar | 1 | 2 | 2 | 1 | 6 |
| Grok 4.1 Fast | 1 | 4 | 2 | 1 | 8 |
| Mistral Small | 1 | 1 | 4 | 0 | 6 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 4 | 5 |
| Llama 4 Maverick | 1 | 0 | 3 | 1 | 5 |
| Qwen 3.7 Flash | 1 | 1 | 2 | 4 | 8 |
| Kimi K2 | 1 | 2 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 0 | 2 | 2 | 3 | 7 |
| MiniMax M2.5 | 2 | 0 | 0 | 1 | 3 |
| GPT-6 Luna | 1 | 1 | 0 | 1 | 3 |
| Muse Glimmer 30B | 1 | 1 | 2 | 3 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct36 labels10
Paraphrase26 labels5
Comparative40 labels22not counted in share
Budget-constrained45 labels5
Scale-constrained31 labels9
Negative57 labels1not counted in share
First choiceAlternativeMentionNegative235 labels in all, every segment counted; 29 of the 52 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Zapier - Offers a wide range of integrations (7,000+ apps) and a user-friendly interface. It has a free plan available” Llama 4 Maverick · Automation & iPaaS · budget prompt · first choice
“Zapier: The market leader. Known for having the most integrations (5,000+) and being the easiest to set up.” Qwen 3.7 Flash · Automation & iPaaS · comparative prompt · first choice
“Zapier wins for non-technical teams (zero learning curve)... Zapier/Make for general SaaS automation” Grok 4.1 Fast · Automation & iPaaS · comparative prompt · first choice
“Startups/SMBs with simple needs → Zapier; Largest app ecosystem, easiest to use” Kimi K2 · Automation & iPaaS · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“lacks the governance, error-handling, and scalability needed for core B2B operations... Use for ad-hoc automations, not your backbone.” DeepSeek V4 Flash · Automation & iPaaS · direct prompt · hard negative
“Why avoid: Poor for analytics due to limited data extraction capabilities” GLM 4.7 FlashX · Warehouse & ETL · negative prompt · hard negative
“"iPaaS" Tools Used as Reverse ETL (e.g., Zapier, Make, Workato, MuleSoft)” Gemini 3.5 Flash · Warehouse & ETL · negative prompt · hard negative
“Zapier remains SOC 2 Type II / SOC 3 certified and is fastest for simple low-volume workflows, but be cautious for regulated data, high-volume or credential-sensitive flows.” Muse Glimmer 30B · Automation & iPaaS · negative prompt · soft negative
Named alongside
The products named in the same answers as Zapier, over the 235 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zapier was named but was not.ShowHide
Named alongside
The products named in the same answers as Zapier, over the 235 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zapier was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zapier. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 213 of the 235 answers that named Zapier and are not a share of its labels.
Domains cited
zapier.comYour site80
ones.com68
g2.com52
technologyadvice.com48
munro.agency41
guideflow.com39
viasocket.com37
zite.com35
resources.rework.com34
intuz.com33
387 of the 467 domain citations in answers naming Zapier came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
zapier.com is not in Google's top ten for any of the category's searches. In the answers, Zapier takes 5% of first choices and Workato takes 28%.ShowHide
Search and answers
zapier.com is not in Google's top ten for any of the category's searches. In the answers, Zapier takes 5% of first choices and Workato takes 28%.
ShowHideIn search
Google, US estimatesPosition for “workflow automation and integration platform”
–
not in the top ten
Position for “best workflow automation and integration platform”
–
not in the top ten
- Searches for its name, Google
- 165,000 a month (“zapier”)
- AI search demand for its name, est.
- 2,145 a month
- Organic visits to its site
- about 7,333,309 a month
- Searches its site ranks for
- 207,149 · 18,297 in the top three
- Sites linking to it
- 97,040
- Paid Google search
- 2 searches its ads show for, about 11 clicks and $230 a month (estimate)
In answers
This editionShare of first choices
5%
rank 6 of 67 in automation & ipaas
Segment leader
28%
Workato
- First choices
- 29 across its categories
- Named in
- 235 answers
- Its own site cited
- in 213 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on zapier.com
39,944
subdomains included
Content
5,688
counted in the table below
Documentation
367
Product · Integration
3 · 33,751
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,795 | undated | |||
| Report or ebook | 941 | 0 | 2020-06-11 | ||
| Webinar or virtual event | 287 | undated | |||
| Comparison | 274 | undated | |||
| Template or tool | 118 | undated | |||
| News or press | 105 | undated | |||
| Glossary or explainer | 67 | undated | |||
| Case study | 57 | undated | |||
| Conference or event | 23 | undated | |||
| Podcast or video | 21 | undated |
Most recent
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
- 2020-06-11Facebook lead ads report or ebook
How it is countedHide how it is counted
Every page zapier.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Zapier
What the judge wrote, as written, with how often. The vendor table decides that these count as Zapier; a claim can dispute any of them.
Slack + Zapier 1Zapier (basic plans) 1Zapier (for automation) 1Zapier / Make 1Zapier Enterprise 1
Follow Zapier
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zapier.ShowHide
The company
Zapier.
ShowHideOn record
Wikidata- Website
- zapier.com
- Headquarters
- United States
- Founded
- 2012
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Build and scale AI workflows and agents across 9,000+ apps with Zapier—the most connected AI orchestration platform.
- For
- businesses
- Price stated
- Free forever $0/month; Professional Starting from $19.99/month; Team Starting from $69/month; Enterprise Contact for pricing zapier.com/pricing
- Starting price
- 0 zapier.com/pricing
- Free plan or trial
- Start free with email zapier.com
- Integrations claimed
- 9000 zapier.com
- Certifications
- SOC 2 Type IISOC 3GDPRCCPA
- Customers named
- Mercari USOktaPalo Alto NetworksCrunchbaseAsanaDropboxGrammarlyLyft
- Not stated on the pages read
- Hosting
What Zapier's own pages state, read September 28, 2026: zapier.com, zapier.com/pricing, trust.zapier.com, zapier.com/features/paths, zapier.com/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zapier's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zapier, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zapier by email, built from the raw record of the edition. It shows:
- where Zapier is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zapier, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.