GTM AI Index
Index › Marketing › September 2026 Edition

Retail, proximity and IoT marketing

Asked as “proximity marketing platform”, and as “location-based and in-store marketing tool”, on behalf of a mid-market B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Radar
Contested
19% of first choices, contested.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessGoogle Business Profile12%ContestedStanding →Mid-marketRadar19%ContestedThis pageEnterpriseRadar24%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Radar19%7%30accepted challenger
02GroundTruth9%0%15accepted challenger
03Foursquare6%4%26accepted challenger
04PlotProjects6%0%20accepted challenger
05Kontakt.io2%7%27accepted challenger
06Estimote2%5%21accepted challenger
07InMarket2%10%10accepted challenger
Show the one product at 0%, ordered by negative rate
08Bluedot0%8%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Radar vs GroundTruthRadar vs FoursquareGroundTruth vs Foursquare

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
P04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Radar19%
02GroundTruth9%
03Foursquare6%
04PlotProjects6%
05Kontakt.io2%
06Estimote2%
07InMarket2%
08Bluedot0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Simpli.fi
43%
3 of 7 labels negative · 3 of 12 models
“Most major geofencing ad networks (like Simpli.fi) require minimum monthly spends of $10,000+” Gemini 3.5 Flash, budget prompt
Gravy Analytics / Venntel
100%
2 of 2 labels negative · 2 of 12 models · 2 hard negative
“(2025: prohibited from sensitive location sales, e.g., near health facilities or worship sites)” Grok 4.1 Fast, negative prompt
Kochava / Collective Data Solutions
100%
2 of 2 labels negative · 2 of 12 models · 2 hard negative
“Banned from selling sensitive location data without affirmative express consent (FTC settlement, May 2026)” Kimi K2, negative prompt
Mobilewalla
100%
2 of 2 labels negative · 2 of 12 models · 2 hard negative
“Banned from selling sensitive location data; must delete historic data and implement consent verification programs” Kimi K2, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 216 links across 115 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

g2.com
8 answers · 12 citations · 3 models
thecmo.com
7 answers · 9 citations · 2 models
f6s.com
5 answers · 7 citations · 1 model
worldmetrics.org
4 answers · 6 citations · 1 model
gartner.com
vendor site · Gartner4 answers · 5 citations · 2 models
mobileappdaily.com
4 answers · 4 citations · 2 models
mobilozophy.com
4 answers · 4 citations · 2 models
upwardengine.com
4 answers · 4 citations · 2 models
gitnux.org
3 answers · 5 citations · 1 model
slashdot.org
3 answers · 4 citations · 2 models
clevertap.com
vendor site · CleverTap3 answers · 3 citations · 1 model
guideflow.com
vendor site · Guideflow3 answers · 3 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

thecmo.com/tools/best-proximity-marketing-software
7 answers · 2 models
f6s.com/software/category/proximity-marketing
4 answers · 1 model
g2.com/categories/mobile-marketing/f/proximity-marketing
4 answers · 2 models
gartner.com/reviews/market/location-based-marketing-software
4 answers · 2 models
mobileappdaily.com/products/top-proximity-marketing-apps
4 answers · 2 models
g2.com/categories/location-based-marketing
3 answers · 2 models
mobilozophy.com/products/automation/engagement/proximity-marketing-platform…
3 answers · 1 model
skynettechnologies.com/beacon-factory
3 answers · 1 model
upwardengine.com/blog/proximity-marketing-local-businesses
3 answers · 2 models
verifiedmarketresearch.com/blog/top-proximity-marketing-companies
3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best proximity marketing platform for a mid-market B2B company?”Paraphrase“Which location-based and in-store marketing tool would you recommend to a mid-sized B2B company?”Comparative“What are the top proximity marketing platforms and how do they differ?”Budget-constrained“What is the best proximity marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a proximity marketing platform. What should we look at?”Negative“Which proximity marketing platforms should I avoid or be cautious about?”
Claude Haiku 4.5Gimbal, GroundTruth, Simpli.fiAdRoll ABMChanged
One alternativeSourcewiz
no first choiceGroundTruthno first choicenothing named
GPT-5.4 miniFoursquare Proximity
Two alternatives6sense, Demandbase
Foursquare AudienceChanged
Two alternativesBullseye Store Locator, Storemapper
Gimbal
Two alternativesIndoorAtlas, Uniqode
HyperTrackagainst: Kontakt.iono first choicenothing named
Gemini 3.5 FlashUniqode
Two alternativesPurple, Radar
RadarChanged
Four alternativesBullseye Locations, Gimbal, GroundTruth, Kontakt.io
Radar
Five alternativesCleverTap, Estimote, Kontakt.io, Optimove, Uniqode
Beambox, Purple
Five alternativesFlowcode, GroundTruth, QR Tiger, Radar.io, Uniqode
against: Simpli.fiBraze, CleverTap, Xtremepush
Two alternativesCoupontools, Woosmap
against: Asirvia, Beacons.ai, Royaltie Gem
Perplexity SonarPropensity
Two alternativesEstimote, InMarket
against: PromoInCloudMoEngageChanged
Four alternativesCIENCE, Dashmote, Geolid, SingleInterface
no first choicePropulso
Two alternativesNearBee, YOOSE
no first choicenothing named
Grok 4.1 FastCleverTap
Two alternativesPlotProjects, Simpli.fi
RadarChanged
Five alternativesBluedot, Kontakt.io, Perenso, Uniqode, WizCommerce
against: Simpli.fino first choice
Seven alternativesFoursquare, GroundTruth, Kontakt.io, PlotProjects, Radar, Simpli.fi, YOOSE
PlotProjects
Three alternativesEstimote, Foursquare, NearBee
against: AdLib, Kontakt.io, RadarFoursquare
Six alternativesBluedot, Estimote, InMarket, Kontakt.io, PlotProjects, Radar
against: Gravy Analytics / Venntel, InMarket
Mistral SmallFoursquare, Radar
Five alternativesCleverTap, Insider, Kontakt.io, Kumulos, PlotProjects
no first choiceChangedFoursquare
Seven alternativesBluedot, Estimote, Gimbal, Kontakt.io, PlotProjects, Purple, Radar
ProxiCall
Four alternativesBrightLocal, Foursquare, Google Business Profile, Kontakt.io
no first choiceagainst: Gimbal, Inc., RetailNext / Euclid Analytics, Walkbase
DeepSeek V4 FlashGroundTruth, StackAdapt
Three alternativesHey Sid, InZynk, Radar
against: Estimote, Simpli.fi, The Trade DeskAdRoll ABMChanged
Four alternativesHubSpot Marketing Hub, MediaFlow / Pygmalios, Rockbot, Terminus
against: FoursquareBluedot
Eight alternativesAirship, Braze, CleverTap, Estimote, Foursquare, Kontakt.io, PlotProjects, Radar
Uniqode
Two alternativesEstimote, QRForever
against: CleverTapno first choiceagainst: Beacon Platform Inc., Beacons.ai, Gravy Analytics / Venntel, InMarket Media, Kochava / Collective Data Solutions, Mobilewalla, X-Mode Social / Outlogic
Llama 4 MaverickInMarket
Two alternativesApollo.io, Foursquare
FoursquareChangedKontakt.ioRadar
Four alternativesFoursquare, Google Ads, Meta Ads, Synup
no first choiceagainst: Friender, Yubo
Qwen 3.7 FlashRadar
Two alternativesFoursquare, Kontakt.io
PropensityChanged
Two alternativesLastMile Retail, Vusion
InMarket
Five alternativesBlueBite, Estimote, Foursquare, Kontakt.io, Radar
Propulso
Two alternativesSocial Media Advertising, YOOSE
no first choiceagainst: Bluedot
Kimi K2Radar
Three alternativesAdRoll ABM, Phunware, PlotProjects
against: 6sense, DemandbaseRadarHeld
Four alternativesBlinq, BoothIQ, Hey Sid, InZynk
against: 6sense, Demandbase, The Trade DeskFoursquare
Three alternativesEstimote, Kontakt.io, Radar
PlotProjects, Uniqode
Two alternativesNearBee, Pulse
against: Radarno first choiceagainst: Gravy Analytics, InMarket Media / X-Mode Social, Kochava / Collective Data Solutions, Mobilewalla
GLM 4.7 FlashXRadar
One alternativeInMarket
AdentroChanged
Three alternativesFoursquare, HPE Aruba Networking, Interact Retail
Kontakt.io
Six alternativesAirship, Blis, Foursquare, GroundTruth, PlotProjects, Radar
PlotProjects
Six alternativesFoursquare, IjasApp, OK Located, PromoInCloud, Radar, Wrebby
no first choicenothing named
MiniMax M2.5RadarCleverTapChanged
Three alternativesAirship, GroundTruth, Radar
Foursquare, Kontakt.io
Four alternativesBluedot, PlotProjects, Purple, Radar
Estimote, GroundTruth
Three alternativesFoursquare, Kontakt.io, Surefire Local
Kontakt.io
Three alternativesBlueshift, Foursquare, PlotProjects
nothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:06yes2613 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:22yes26 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:17yes1725 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:51yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:11yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:57yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:08yes024 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:10yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:05yes047 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:50yes036 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:22yes019 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:44yes016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:16yes2315 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:52yes25 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:56yes1228 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:02yes186 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:17yes010 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:52no02 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:18yes0161 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:26yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:22yes066 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:48yes049 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:10yes017 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:50yes055 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:16yes107 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:04yes411 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:32yes2828 s
ComparativePerplexity Sonarsonar2026-09-15 02:31yes207 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:08yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:35yes011 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:06yes019 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:56yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:01yes024 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:07yes043 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:04yes0239 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:23yes015 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:50yes87 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:27yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:42yes2126 s
Budget constrainedPerplexity Sonarsonar2026-09-15 02:16yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:34yes010 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:36yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:04yes023 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:22yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:29yes077 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:16yes036 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:10yes0192 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:35yes019 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:47no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:43no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:40yes1126 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:24yes1810 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:49yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:25yes08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:32yes046 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:56yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:33yes029 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:52yes035 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:25yes0103 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:58yes015 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:19yes1910 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:08yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:56yes2327 s
Negative framingPerplexity Sonarsonar2026-09-15 03:15yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:04yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 00:21yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:07yes061 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:28yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:47yes045 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:20yes056 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:35yes019 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:21yes022 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
AirDroid Business
Aruba Networks (HPE)
Beacon Platform Inc.
Blippar
BoothIQ
Bullseye Store Locator
CIENCE
Coupontools
Dashmote
Flowcode
Foursquare Audience
Geolid
Gimbal, Inc.
HPE Aruba Networking
HyperTrack
InMarket Media / X-Mode Social (Outlogic)
IndoorAtlas
Interact Retail
LastMile Retail
MediaFlow / Pygmalios
Niantic
OK Located
Phunware
PlaceIQ
Proxi.cloud
ProxiCall
Pulse
QR Tiger
Radar.io
RetailNext / Euclid Analytics
Royaltie Gem (rebranded as Nowsite)
Social Media Advertising (Meta/Facebook)
Sourcewiz
SphereScout
Store360
Storemapper
Synup
Urban Airship
Vusion
Walkbase (now part of Scandit)
myfairtool
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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