Every category where a model named InMarket for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Retail, proximity and IoT marketing	Marketing	2%	13 of 131	10%	10	accepted challenger
Identity resolution	GTM data and infrastructure	0%	138 of 151	100%	1	under 10 labels · led by Hightouch at 15%

Movement

This is the first edition on this tier, so no move can be computed for InMarket yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated InMarket across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	0	1	1	0	2
Grok 4.1 Fast	0	1	0	1	2
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	1	0	1	0	2
Qwen 3.7 Flash	1	0	0	0	1
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels2

Paraphrase1 labelNone

Comparative12 labels1not counted in share

Budget-constrained3 labels1

Scale-constrained2 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best proximity marketing platform for a mid-market B2B company is Inmarket, as it scored highest across the combined criteria” Llama 4 Maverick · Proximity · direct prompt · first choice

“Need to prove sales impact? Choose InMarket.” Qwen 3.7 Flash · Proximity · comparative prompt · first choice

“InMarket: best if your company actually runs physical-location campaigns” Perplexity Sonar · Proximity · direct prompt · alternative

“PlotProjects/InMarket (campaign-focused)” Grok 4.1 Fast · Proximity · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“settlements against location data sellers like InMarket (2024: banned from selling precise data without consent, forced data deletion)” Grok 4.1 Fast · Proximity · negative prompt · hard negative

“Major enforcement actions against players like Kochava, Outlogic (formerly X-Mode), InMarket, and Avast highlight this risk.” Gemini 3.5 Flash · Identity · negative prompt · hard negative

Named alongside

The products named in the same answers as InMarket, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and InMarket was named but was not.

ProductSame answerTook the first choice insteadHead to head

Radar23 of 335Not in the top three

Kontakt.io18 of 333Not in the top three

Foursquare16 of 337Not in the top three

GroundTruth16 of 330Not in the top three

Estimote14 of 332Not in the top three

Bluedot13 of 330Not in the top three

Gimbal10 of 335Not in the top three

PlotProjects10 of 331Not in the top three

Foursquare Proximity7 of 330Not in the top three

Purple5 of 330Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named InMarket. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 33 answers that named InMarket and are not a share of its labels.

Domains cited

g2.com6

f6s.com5

mobilozophy.com5

thecmo.com5

gartner.com3

skynettechnologies.com3

us.fitgap.com3

verifiedmarketresearch.com3

worldmetrics.org3

axiobench.com2

Thirty-eight of the thirty-eight domain citations in answers naming InMarket came from somebody else's page.

Pages cited

g2.com/categories/location-based-marketing6

f6s.com/software/category/proximity-marketing5

mobilozophy.com/products/automation/engagement/proximity-marketing-platform-new5

thecmo.com/tools/best-proximity-marketing-software5

g2.com/categories/mobile-marketing/f/proximity-marketing4

gartner.com/reviews/market/location-based-marketing-software3

skynettechnologies.com/beacon-factory3

us.fitgap.com/search/location-based-marketing-software/enterprise3

Pages are listed as the models cited them.

Names read as InMarket

What the judge wrote, as written, with how often. The vendor table decides that these count as InMarket; a claim can dispute any of them.

Inmarket 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when InMarket's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as InMarket, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at inmarket.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.