Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 142 → 121 of 145
5 categories · RankedInMarket
31Judge labels
2First choices
16Negative labels
12 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Proximity for mid-market buyers
Rank 9 of 130 in the mid-market standingcriticized challenger
2 of 14 models made it the first choice on the direct prompt; 27% of its 11 labels there were negative.
What the models named instead of InMarket →By buyer segmentRead the same way at every buyer size.
Small business141 of 158
0%6 labels
under the label threshold
Mid-market9 of 130
4%11 labels
criticized challenger
Enterprise33 of 124
0%5 labels
under the label threshold
In proximity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named InMarket for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail, proximity and IoT marketing | Marketing | 4% | 9 of 130 | 27% | 11 | criticized challenger | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile apps | Marketing | 0% | 112 of 117 | 100% | 2 | under 10 labels · led by Customer.io at 17% | newNew since September 2026: not ranked then, 0% now. |
| Audience and consumer insights platforms | Marketing | 0% | 153 of 155 | 100% | 1 | under 10 labels · led by SparkToro at 19% | |
| Identity resolution | GTM data and infrastructure | 0% | 124 of 140 | 100% | 1 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 163 of 172 | 100% | 1 | under 10 labels · led by Apollo.io at 17% |
Movement
Since September 2026, InMarket held within the floor in all three categories: no change cleared 11 points.
Best category · Proximity · by segment
Mid-market▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 8 pointsRank 13 → 6 of 120
Enterprise▼−5Since September 2026: 5% → 0%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 5% in September 2026
Inside the floor by 6 pointsRank 5 → 31 of 115
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Proximity | 2% | 5% | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 9 of 130 |
| Mobile apps | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 112 of 117, unchanged |
| Identity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 129 → 124 of 140 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated InMarket across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated InMarket across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 2 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 1 | 0 | 0 | 1 | 2 |
| Mistral Small | 1 | 1 | 0 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 1 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 3 | 3 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labels2
Paraphrase1 labelNone
Comparative2 labelsNone
Budget-constrained0 labelsNone
Scale-constrained2 labelsNone
Negative18 labels2not counted in share
First choiceAlternativeMentionNegative31 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“"Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices” Mistral Small · Proximity · negative prompt · first choice
“InMarket (Top Pick for Mid-Market B2B) ... Frequently ranked #1 for mid-market proximity marketing” Grok 4.20 · Proximity · direct prompt · first choice
“InMarket (GeoLink) — *Best Overall for Mid-Market B2B*” Kimi K2 · Proximity · direct prompt · first choice
“Had a 2024 regulatory setback (banned from selling precise data without consent), so verify current compliance posture.” DeepSeek V4 Flash · Proximity · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The FTC has taken action against location-data companies like InMarket, Kochava, and X-Mode/Outlogic over precisely those kinds of practices.” GPT-5.4 mini · Proximity · negative prompt · hard negative
“the FTC has specifically highlighted their location-data practices as part of broader concerns about mass surveillance” GPT-5.4 mini · Identity · negative prompt · hard negative
“the FTC finalized orders involving InMarket and Gravy Analytics/Venntel over sensitive location-data practices” GPT-6 Luna · Market intelligence · negative prompt · hard negative
“InMarket also agreed to an order prohibiting the sale or licensing of precise location data” GPT-6 Luna · Audience insights · negative prompt · hard negative
Named alongside
The products named in the same answers as InMarket, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and InMarket was named but was not.ShowHide
Named alongside
The products named in the same answers as InMarket, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and InMarket was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named InMarket. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 31 answers that named InMarket and are not a share of its labels.
Domains cited
g2.com16
worldmetrics.org15
gitnux.org14
thecmo.com14
f6s.com12
gtm-ai-index.com12
zipdo.co11
gartner.com10
foursquare.com9
ftc.gov9
122 of the 122 domain citations in answers naming InMarket came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
inmarket.com is not in Google's top ten for any of the category's searches. In the answers, InMarket takes 4% of first choices and Foursquare Proximity takes 15%.ShowHide
Search and answers
inmarket.com is not in Google's top ten for any of the category's searches. In the answers, InMarket takes 4% of first choices and Foursquare Proximity takes 15%.
ShowHideIn search
Google, US estimatesPosition for “proximity marketing platform”
–
not in the top ten
Position for “best proximity marketing platform”
–
not in the top ten
- Searches for its name, Google
- 2,400 a month (“inmarket”)
- AI search demand for its name, est.
- 82 a month
- Organic visits to its site
- about 1,543 a month
- Searches its site ranks for
- 250 · 24 in the top three
- Sites linking to it
- 1,675
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 9 of 130 in proximity
Segment leader
15%
Foursquare Proximity
- First choices
- 2 across its categories
- Named in
- 31 answers
- Its own site cited
- in 31 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on inmarket.com
1,657
subdomains included
Content
902
counted in the table below
Documentation
0
Product · Integration
11 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 799 | 15 | 2026-09-25 | ||
| Conference or event | 31 | 6 | 2026-08-31 | ||
| Webinar or virtual event | 29 | 1 | 2026-07-21 | ||
| Case study | 22 | 0 | 2026-01-20 | ||
| Report or ebook | 17 | 0 | 2025-12-04 | ||
| Comparison | 3 | 0 | 2026-03-11 | ||
| News or press | 1 | 0 | 2025-06-01 |
Most recent
- 2026-09-25Inmarket named in marketing measurement and optimization platforms landscape blog
- 2026-09-23Blog proof beats perception in the know with julia fedor united airlines blog
- 2026-09-15Blog from 2500 to 10000 inmarket expands its syndicated audience library blog
- 2026-09-09Blog forget black friday holiday shoppers are deciding months earlier in a new decision season inmarket study finds blog
- 2026-08-31Holiday 2026 conquering decision season conference or event
- 2026-08-26Join inmarket at groceryshop 2026 conference or event
How it is countedHide how it is counted
Every page inmarket.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as InMarket
What the judge wrote, as written, with how often. The vendor table decides that these count as InMarket; a claim can dispute any of them.
Inmarket 2InMarket (GeoLink) 1inMarket 1
Follow InMarket
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
InMarket is its own company.ShowHide
The company
InMarket is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The leading real-time marketing and measurement platform
- For
- marketers
- Customers named
- Danone SilkBayerDunkin’United AirlinesPMGWurlBob Evans FarmsFrisch’s Big Boy
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What InMarket's own pages state, read October 5, 2026: inmarket.com, inmarket.com/solutions, inmarket.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when InMarket's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as InMarket, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for InMarket by email, built from the raw record of the edition. It shows:
- where InMarket is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name InMarket, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.