Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 29 → 115 of 145
1 category · RankedGimbal
53Judge labels
5First choices
8Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
6% in Proximity for enterprise buyers
Rank 6 of 130 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 6% of its 16 labels there were negative.
What the models named instead of Gimbal →By buyer segmentRead the same way at every buyer size.
Small business123 of 158
0%13 labels
criticized challenger
Mid-market6 of 130
4%16 labels
accepted challenger
Enterprise4 of 124
6%24 labels
accepted challenger
In proximity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Gimbal for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail, proximity and IoT marketing | Marketing | 4% | 6 of 130 | 6% | 16 | accepted challenger | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Gimbal held within the floor in its one category: no change cleared 11 points.
Best category · Proximity · by segment
Mid-market▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 8 pointsRank 12 → 4 of 120
Enterprise▼−5Since September 2026: 10% → 4%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 10% in September 2026
Inside the floor by 6 pointsRank 3 → 5 of 115
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Proximity | 2% | 5% | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 → 6 of 130 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Gimbal across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Gimbal across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 1 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels1
Paraphrase8 labels3
Comparative19 labels5not counted in share
Budget-constrained5 labels1
Scale-constrained3 labelsNone
Negative8 labels2not counted in share
First choiceAlternativeMentionNegative53 labels in all, every segment counted; 5 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Gimbal by Infillion is an enterprise-grade location-based marketing platform that enables large organizations to deliver personalized, automated campaigns at scale” Muse Glimmer 30B · Proximity · comparative prompt · first choice
“look for platforms that offer a highly optimized Software Development Kit (SDK)—such as *Gimbal (Infillion)*, *Xtremepush*, or *Airship*” Gemini 3.5 Flash · Proximity · negative prompt · first choice
“Gimbal is the strongest fit among the results because it is positioned as an enterprise-grade location-based marketing platform” Perplexity Sonar · Proximity · paraphrase prompt · first choice
“I recommend Gimbal by Infillion for a mid-sized B2B company” GLM 4.7 FlashX · Proximity · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“While this is enterprise pricing, the pay-as-you-go model ... can be more cost-effective for smaller deployments.” GLM 4.7 FlashX · Proximity · budget prompt · soft negative
Named alongside
The products named in the same answers as Gimbal, over the 53 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gimbal was named but was not.ShowHide
Named alongside
The products named in the same answers as Gimbal, over the 53 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gimbal was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Gimbal. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 51 of the 53 answers that named Gimbal and are not a share of its labels.
Domains cited
g2.com40
us.fitgap.com35
worldmetrics.org34
thecmo.com32
sourceforge.net31
zipdo.co28
gitnux.org26
f6s.com25
gartner.com15
linkedin.com13
279 of the 279 domain citations in answers naming Gimbal came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
infillion.com is not in Google's top ten for any of the category's searches. In the answers, Gimbal takes 4% of first choices and Foursquare Proximity takes 15%.ShowHide
Search and answers
infillion.com is not in Google's top ten for any of the category's searches. In the answers, Gimbal takes 4% of first choices and Foursquare Proximity takes 15%.
ShowHideIn search
Google, US estimatesPosition for “proximity marketing platform”
–
not in the top ten
Position for “best proximity marketing platform”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“gimbal”)
- AI search demand for its name, est.
- 7,979 a month
- Organic visits to its site
- about 2,257 a month
- Searches its site ranks for
- 554 · 33 in the top three
- Sites linking to it
- 3,976
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
4%
rank 6 of 130 in proximity
Segment leader
15%
Foursquare Proximity
- First choices
- 5 across its categories
- Named in
- 53 answers
- Its own site cited
- in 51 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on infillion.com
694
subdomains included
Content
316
counted in the table below
Documentation
0
Product · Integration
21 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 288 | 7 | 2026-10-01 | Video ads | |
| Case study | 25 | 1 | 2026-07-07 | ||
| Webinar or virtual event | 1 | 0 | 2023-07-01 | ||
| Report or ebook | 1 | 0 | 2025-12-11 | ||
| Comparison | 1 | 0 | 2025-11-15 |
Most recent
- 2026-10-01What agentic ai built on mcp actually looks like inside a dsp blog
- 2026-09-18Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results - Infillion blog
- 2026-09-14Why In-Store Conversion Is Retail Media's Next Optimization Signal - Infillion blog
- 2026-09-08Live Sports Has a New Audience. Does Your Media Plan Know That? - Infillion blog
- 2026-08-18The solution to fragmented video buying blog
- 2026-08-03Walmart connect mexico brings self service brand lift to its dsp blog
How it is countedHide how it is counted
Every page infillion.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Gimbal
What the judge wrote, as written, with how often. The vendor table decides that these count as Gimbal; a claim can dispute any of them.
Gimbal by Infillion 4Gimbal (by Infillion) 3Gimbal (Infillion) 1Gimbal (Part of Visa/Cision) 1Gimbal (now Infillion) 1
Follow Gimbal
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gimbal's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gimbal, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Gimbal by email, built from the raw record of the edition. It shows:
- where Gimbal is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Gimbal, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.