Every category where a model named Gimbal for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Retail, proximity and IoT marketing	Marketing	2%	12 of 131	0%	8	under 10 labels · led by Radar at 19%

Movement

This is the first edition on this tier, so no move can be computed for Gimbal yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Gimbal across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	1	0	1	2
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	1	1
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	1	1	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels2

Paraphrase7 labels3

Comparative13 labels5not counted in share

Budget-constrained3 labels1

Scale-constrained1 labelNone

Negative5 labelsNone

First choiceAlternativeMentionNegative34 labels in all, every segment counted; 6 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Gimbal is one of the clearest "full stack" options if you want both geofences and beacons in the same platform.” GPT-5.4 mini · Proximity · comparative prompt · first choice

“I'd recommend evaluating Simpli.fi, GroundTruth, or Gimbal based on your specific budget” Claude Haiku 4.5 · Proximity · direct prompt · first choice

“Top Recommendation: Kontakt.io or Gimbal (by Infillion).” Gemini 3.5 Flash · Proximity · paraphrase prompt · alternative

“Key Differentiator: GPS + Beacon hybrid approach” Mistral Small · Proximity · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Gimbal, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gimbal was named but was not.

ProductSame answerTook the first choice insteadHead to head

Radar23 of 345Not in the top three

Kontakt.io17 of 343Not in the top three

GroundTruth14 of 340Not in the top three

Bluedot12 of 341Not in the top three

InMarket10 of 341Not in the top three

Foursquare9 of 344Not in the top three

PlotProjects9 of 341Not in the top three

Estimote9 of 340Not in the top three

Foursquare Proximity8 of 341Not in the top three

Uniqode4 of 341Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Gimbal. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 34 answers that named Gimbal and are not a share of its labels.

Domains cited

g2.com4

sourceforge.net3

amarinfotech.com2

beaconedge.com2

guideflow.com2

martech.zone2

mobileappdaily.com2

propellant.media2

reqodata.com2

sphericalinsights.com2

Twenty-three of the twenty-three domain citations in answers naming Gimbal came from somebody else's page.

Pages cited

amarinfotech.com/location-based-marketing-geo-fencing-vs-geo-targeting-vs-beacons.html2

beaconedge.com/2

g2.com/categories/mobile-marketing/f/proximity-marketing2

martech.zone/proximity-marketing-with-beacons2

mobileappdaily.com/products/top-proximity-marketing-apps2

propellant.media/proximity-marketing-geofencing-versus-beacon-advertising2

reqodata.com/en/geofencing-proximity-marketing-platform-providers2

sphericalinsights.com/blogs/top-25-companies-in-global-proximity-marketing-market-statisti2

Pages are listed as the models cited them.

Names read as Gimbal

What the judge wrote, as written, with how often. The vendor table decides that these count as Gimbal; a claim can dispute any of them.

Gimbal (by Infillion) 1

The company

Gimbal.

Website: gimbal.com
Headquarters: Santa Monica, United States
Founded: 2014

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gimbal's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gimbal, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at gimbal.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.