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Index › Marketing › Proximity › Kontakt.io vs Gimbal
Retail, proximity and IoT marketing · October 2026 Edition

Kontakt.io vs Gimbal

One of fourteen models named Kontakt.io first on the direct prompt; zero named Gimbal. Kontakt.io was named by ten of the fourteen models and Gimbal by eleven and both carry 16 labels, so the shares below are directly comparable.

Kontakt.io

accepted challenger

Named in one category this edition.

Gimbal

accepted challenger

Named in one category this edition.

First-choice share7%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 11; printed, not drawn.
Labels1616Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, Kontakt.io reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Kontakt.io · Foursquare Proximity vs Gimbal · Radar vs Kontakt.io

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Kontakt.ioFirst choices, of fourteen modelsGimbal
Direct10
Paraphrase12
Comparative11
Budget-constrained001 against Gimbal
Scale-constrained10
Negative112 against Kontakt.io
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Kontakt.io and Gimbal were named in the same answer seventeen times, of the 46 answers naming Kontakt.io and the 53 naming Gimbal. In those answers Gimbal took the first choice six times and Kontakt.io one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Kontakt.io and Gimbal stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Kontakt.io Gimbal first choice named as an alternative argued againstblank: not namedEach cell is one answer, Kontakt.io on the left and Gimbal on the right.

The direct prompt

The plain question, one answer per model, grouped by where Kontakt.io and Gimbal stood in it.

Kontakt.io first, Gimbal an alternative

1 of 14 modelsGimbal was named in the answer but not as the choice, or not at all.
Muse Glimmer 30BKontakt.io alternatives: Foursquare Proximity, Gimbal, Uniqode

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniDemandbase alternatives: Bluedot, Foursquare Proximity, Gimbal
Mistral SmallRadar alternatives: InMarket, Kontakt.io
DeepSeek V4 FlashFoursquare Proximity alternatives: Gimbal, GroundTruth, InMarket

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus
Gemini 3.5 FlashPropensity alternatives: GroundTruth, Qujam, StackAdapt
Perplexity SonarFoursquare Proximity alternatives: Insider
Grok 4.1 FastInMarket alternatives: Foursquare Proximity, Radar
Llama 4 Maverickno first choice
Qwen 3.7 FlashRuuf alternatives: Foursquare Proximity, Push.io, Wrebby
Kimi K2InMarket alternatives: Foursquare Proximity, Radar
GLM 4.7 FlashXBraze alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud
MiniMax M2.5no first choice alternatives: Hey Sid, Propensity
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Kontakt.io0%#7 of 10
Gimbal0%#9 of 10
The full small business standing →
Mid-marketThe figures above
Kontakt.io leads by two points.
Kontakt.io7%#3 of 11
Gimbal4%#4 of 11
The full mid-market standing →
Enterprise
The order flips: Gimbal leads at enterprise.
Gimbal6%#2 of 6
Kontakt.io4%#4 of 6
The full enterprise standing →

What the models said about Kontakt.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“"Complete Scam": Some reviewers explicitly label the vendor as a scam and report terrible customer service.” Qwen 3.7 Flash · negative prompt · hard negative
“can make them a poor fit if you want a simple plug-and-play marketing tool” Perplexity Sonar · negative prompt · soft negative
“Kontakt.io is the go-to for multi-location teams that want beacon-driven triggers with controlled deployment operations” Muse Glimmer 30B · scale prompt · first choice
“Kontakt.io is the most frequently recommended mid-market beacon platform for operational scale and API extensibility.” Muse Glimmer 30B · direct prompt · first choice
“Recommendation: Kontakt.io This is the industry leader for Proximity Marketing.” Qwen 3.7 Flash · paraphrase prompt · first choice

What the models said about Gimbal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“While this is enterprise pricing, the pay-as-you-go model ... can be more cost-effective for smaller deployments.” GLM 4.7 FlashX · budget prompt · soft negative
“Gimbal by Infillion is an enterprise-grade location-based marketing platform that enables large organizations to deliver personalized, automated campaigns at scale” Muse Glimmer 30B · comparative prompt · first choice
“look for platforms that offer a highly optimized Software Development Kit (SDK)—such as *Gimbal (Infillion)*, *Xtremepush*, or *Airship*” Gemini 3.5 Flash · negative prompt · first choice
“Gimbal is the strongest fit among the results because it is positioned as an enterprise-grade location-based marketing platform” Perplexity Sonar · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.