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Index › Marketing › Proximity › Gimbal vs PlotProjects
Retail, proximity and IoT marketing · October 2026 Edition

Gimbal vs PlotProjects

Zero of fourteen models named Gimbal first on the direct prompt; zero named PlotProjects. Gimbal was named by eleven of the fourteen models and PlotProjects by six and Gimbal carries 16 labels and PlotProjects 10, so the shares are not directly comparable.

Gimbal

accepted challenger

Named in one category this edition.

PlotProjects

accepted challenger

Named in one category this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#8A position in a field of 11; printed, not drawn.
Labels1610A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Gimbal reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Gimbal · Foursquare Proximity vs PlotProjects · Radar vs Gimbal

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GimbalFirst choices, of fourteen modelsPlotProjects
Direct00
Paraphrase20
Comparative10
Budget-constrained011 against Gimbal
Scale-constrained00
Negative101 against PlotProjects
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Gimbal and PlotProjects were named in the same answer twelve times, of the 53 answers naming Gimbal and the 31 naming PlotProjects. In those answers PlotProjects took the first choice one time and Gimbal two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Gimbal and PlotProjects stood in it.
ModelDirectPLParaphrasePLComparativePLBudget-constrainedPLScale-constrainedPLNegativePL
Claude Haiku 4.5
GPT-5.4 miniPL
Gemini 3.5 FlashPL
Perplexity SonarPLPL
Grok 4.1 Fast
Mistral Small
DeepSeek V4 FlashPLPL
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
GimbalPL PlotProjects first choice named as an alternative argued againstblank: not namedEach cell is one answer, Gimbal on the left and PlotProjects on the right.

The direct prompt

The plain question, one answer per model, grouped by where Gimbal and PlotProjects stood in it.

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniDemandbase alternatives: Bluedot, Foursquare Proximity, Gimbal
DeepSeek V4 FlashFoursquare Proximity alternatives: Gimbal, GroundTruth, InMarket
Muse Glimmer 30BKontakt.io alternatives: Foursquare Proximity, Gimbal, Uniqode

Neither was named

11 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus
Gemini 3.5 FlashPropensity alternatives: GroundTruth, Qujam, StackAdapt
Perplexity SonarFoursquare Proximity alternatives: Insider
Grok 4.1 FastInMarket alternatives: Foursquare Proximity, Radar
Mistral SmallRadar alternatives: InMarket, Kontakt.io
Llama 4 Maverickno first choice
Qwen 3.7 FlashRuuf alternatives: Foursquare Proximity, Push.io, Wrebby
Kimi K2InMarket alternatives: Foursquare Proximity, Radar
GLM 4.7 FlashXBraze alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud
MiniMax M2.5no first choice alternatives: Hey Sid, Propensity
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Gimbal0%#9 of 10
PlotProjects0%#6 of 10
The full small business standing →
Mid-marketThe figures above
Gimbal leads by two points.
Gimbal4%#4 of 11
PlotProjects2%#8 of 11
The full mid-market standing →
Enterprise
Gimbal leads by six points.
Gimbal6%#2 of 6
PlotProjects0%#– of 6
The full enterprise standing →

What the models said about Gimbal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“While this is enterprise pricing, the pay-as-you-go model ... can be more cost-effective for smaller deployments.” GLM 4.7 FlashX · budget prompt · soft negative
“Gimbal by Infillion is an enterprise-grade location-based marketing platform that enables large organizations to deliver personalized, automated campaigns at scale” Muse Glimmer 30B · comparative prompt · first choice
“look for platforms that offer a highly optimized Software Development Kit (SDK)—such as *Gimbal (Infillion)*, *Xtremepush*, or *Airship*” Gemini 3.5 Flash · negative prompt · first choice
“Gimbal is the strongest fit among the results because it is positioned as an enterprise-grade location-based marketing platform” Perplexity Sonar · paraphrase prompt · first choice

What the models said about PlotProjects

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“can make them a poor fit if you want a simple plug-and-play marketing tool” Perplexity Sonar · negative prompt · soft negative
“I'd start with PlotProjects if you need actual proximity marketing, because it's surfaced as a strong small-business geofencing option” GPT-5.4 mini · budget prompt · first choice
“PlotProjects — Strong beacon-triggered campaigns and indoor venue layouts if you have physical venues.” DeepSeek V4 Flash · scale prompt · alternative
“Choose PlotProjects, Estimote, or Purple if you need in-venue experiences tied to beacons” Perplexity Sonar · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.