Retail, proximity and IoT marketing · October 2026 Edition
Gimbal vs Braze
Zero of fourteen models named Gimbal first on the direct prompt; one named Braze. Gimbal was named by eleven of the fourteen models and Braze by seven and Gimbal carries 16 labels and Braze 18, so the shares are not directly comparable.
Named in one category this edition.
New York City, United States, founded 2011. Named in eleven categories this edition.
First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%22%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 11; printed, not drawn.
Labels1618A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Gimbal reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Gimbal · Foursquare Proximity vs Braze · Radar vs Gimbal
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
GimbalFirst choices, of fourteen modelsBraze
Direct01
Paraphrase20
Comparative11
Budget-constrained001 against Gimbal · 4 against Braze
Scale-constrained01
Negative11
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Gimbal and Braze stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | |||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | |
Gimbal Braze first choice named as an alternative argued againstblank: not namedEach cell is one answer, Gimbal on the left and Braze on the right.The direct prompt
The plain question, one answer per model, grouped by where Gimbal and Braze stood in it.
Braze first, Gimbal not the choice
1 of 14 modelsGimbal was named in the answer but not as the choice, or not at all.GLM 4.7 FlashXBraze alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniDemandbase alternatives: Bluedot, Foursquare Proximity, Gimbal
DeepSeek V4 FlashFoursquare Proximity alternatives: Gimbal, GroundTruth, InMarket
Muse Glimmer 30BKontakt.io alternatives: Foursquare Proximity, Gimbal, Uniqode
Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5HubSpot Marketing Hub alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus
Gemini 3.5 FlashPropensity alternatives: GroundTruth, Qujam, StackAdapt
Perplexity SonarFoursquare Proximity alternatives: Insider
Grok 4.1 FastInMarket alternatives: Foursquare Proximity, Radar
Mistral SmallRadar alternatives: InMarket, Kontakt.io
Llama 4 Maverickno first choice
Qwen 3.7 FlashRuuf alternatives: Foursquare Proximity, Push.io, Wrebby
Kimi K2InMarket alternatives: Foursquare Proximity, Radar
MiniMax M2.5no first choice alternatives: Hey Sid, Propensity
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Gimbal0%#9 of 10Braze0%#10 of 10Mid-marketThe figures above
Level: the same share of first choices.
Gimbal4%#4 of 11Braze4%#5 of 11Enterprise
What the models said about Gimbal
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“While this is enterprise pricing, the pay-as-you-go model ... can be more cost-effective for smaller deployments.” GLM 4.7 FlashX · budget prompt · soft negative
“Gimbal by Infillion is an enterprise-grade location-based marketing platform that enables large organizations to deliver personalized, automated campaigns at scale” Muse Glimmer 30B · comparative prompt · first choice
“look for platforms that offer a highly optimized Software Development Kit (SDK)—such as *Gimbal (Infillion)*, *Xtremepush*, or *Airship*” Gemini 3.5 Flash · negative prompt · first choice
“Gimbal is the strongest fit among the results because it is positioned as an enterprise-grade location-based marketing platform” Perplexity Sonar · paraphrase prompt · first choice
What the models said about Braze
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid: Enterprise tools like Braze/CleverTap (great but $100s+/month post-trial)” Grok 4.1 Fast · budget prompt · hard negative
“Braze (Best for Omnichannel Journeys)... Braze is a leading customer engagement platform that integrates native geofencing capabilities.” GLM 4.7 FlashX · comparative prompt · first choice
“Braze — Strong geofencing, excellent omnichannel campaign orchestration, enterprise-grade, large partner ecosystem.” DeepSeek V4 Flash · scale prompt · first choice
Also compared
Foursquare Proximity vs GimbalFoursquare Proximity vs BrazeRadar vs GimbalRadar vs BrazeKontakt.io vs GimbalKontakt.io vs BrazeGimbal vs InMarketGimbal vs GroundTruthGimbal vs PlotProjectsBraze vs InMarketBraze vs GroundTruthBraze vs PlotProjectsAll twenty-eight head-to-head pages and the full proximity standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.