Retail, proximity and IoT marketing · October 2026 Edition
Foursquare Proximity vs Braze
Two of fourteen models named Foursquare Proximity first on the direct prompt; one named Braze. Foursquare Proximity was named by fourteen of the fourteen models and Braze by seven and Foursquare Proximity carries 29 labels and Braze 18, so the shares are not directly comparable.
By Foursquare Labs, Inc., New York City, United States, founded 2009. Named in one category this edition.
New York City, United States, founded 2011. Named in eleven categories this edition.
First-choice share15%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%22%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 11; printed, not drawn.
Labels2918A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Foursquare Proximity reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity vs Radar · Foursquare Proximity vs Kontakt.io · Foursquare Proximity vs Gimbal
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Foursquare ProximityFirst choices, of fourteen modelsBraze
Direct21
Paraphrase40
Comparative01
Budget-constrained001 against Foursquare Proximity · 4 against Braze
Scale-constrained11
Negative111 against Foursquare Proximity
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Foursquare Proximity and Braze stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Foursquare Proximity Braze first choice named as an alternative argued againstblank: not namedEach cell is one answer, Foursquare Proximity on the left and Braze on the right.The direct prompt
The plain question, one answer per model, grouped by where Foursquare Proximity and Braze stood in it.
Foursquare Proximity first, Braze not the choice
2 of 14 modelsBraze was named in the answer but not as the choice, or not at all.Perplexity SonarFoursquare Proximity alternatives: Insider
DeepSeek V4 FlashFoursquare Proximity alternatives: Gimbal, GroundTruth, InMarket
Braze first, Foursquare Proximity an alternative
1 of 14 modelsFoursquare Proximity was named in the answer but not as the choice, or not at all.GLM 4.7 FlashXBraze alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniDemandbase alternatives: Bluedot, Foursquare Proximity, Gimbal
Grok 4.1 FastInMarket alternatives: Foursquare Proximity, Radar
Qwen 3.7 FlashRuuf alternatives: Foursquare Proximity, Push.io, Wrebby
Kimi K2InMarket alternatives: Foursquare Proximity, Radar
Muse Glimmer 30BKontakt.io alternatives: Foursquare Proximity, Gimbal, Uniqode
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5HubSpot Marketing Hub alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus
Gemini 3.5 FlashPropensity alternatives: GroundTruth, Qujam, StackAdapt
Mistral SmallRadar alternatives: InMarket, Kontakt.io
Llama 4 Maverickno first choice
MiniMax M2.5no first choice alternatives: Hey Sid, Propensity
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Foursquare Proximity leads by seven points.
Foursquare Proximity7%#3 of 10Braze0%#10 of 10Mid-marketThe figures above
Foursquare Proximity leads by eleven points.
Foursquare Proximity15%#1 of 11Braze4%#5 of 11Enterprise
The order flips: Braze leads at enterprise.
Braze8%#– of 6Foursquare Proximity6%#3 of 6What the models said about Foursquare Proximity
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Foursquare around venue-level attribution ... may be the wrong choice if you need broad proximity marketing rather than a narrow use case” Perplexity Sonar · negative prompt · soft negative
“it is contact-vendor-for-pricing, so it may not be the most budget-friendly choice for a small company” GPT-5.4 mini · budget prompt · soft negative
“I would pick Foursquare Proximity for a mid-market B2B company that cares most about location-triggered activation and measurable geofenced campaigns” Perplexity Sonar · direct prompt · first choice
“Foursquare is the most dependable pick for brands that need venue-level proximity targeting and visit attribution without running beacon hardware programs” Muse Glimmer 30B · scale prompt · first choice
“I'd recommend Foursquare's Proximity solution as a strong location-based and in-store marketing tool.” Grok 4.1 Fast · paraphrase prompt · first choice
What the models said about Braze
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid: Enterprise tools like Braze/CleverTap (great but $100s+/month post-trial)” Grok 4.1 Fast · budget prompt · hard negative
“Braze (Best for Omnichannel Journeys)... Braze is a leading customer engagement platform that integrates native geofencing capabilities.” GLM 4.7 FlashX · comparative prompt · first choice
“Braze — Strong geofencing, excellent omnichannel campaign orchestration, enterprise-grade, large partner ecosystem.” DeepSeek V4 Flash · scale prompt · first choice
Also compared
Foursquare Proximity vs RadarFoursquare Proximity vs Kontakt.ioFoursquare Proximity vs GimbalFoursquare Proximity vs InMarketFoursquare Proximity vs GroundTruthFoursquare Proximity vs PlotProjectsRadar vs BrazeKontakt.io vs BrazeGimbal vs BrazeBraze vs InMarketBraze vs GroundTruthBraze vs PlotProjectsAll twenty-eight head-to-head pages and the full proximity standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.