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Index › Marketing › Proximity › Foursquare Proximity vs InMarket
Retail, proximity and IoT marketing · October 2026 Edition

Foursquare Proximity vs InMarket

Two of fourteen models named Foursquare Proximity first on the direct prompt; two named InMarket. Foursquare Proximity was named by fourteen of the fourteen models and InMarket by eight and Foursquare Proximity carries 29 labels and InMarket 11, so the shares are not directly comparable.

Foursquare Proximity

accepted challenger

By Foursquare Labs, Inc., New York City, United States, founded 2009. Named in one category this edition.

InMarket

criticized challenger

Named in five categories this edition.

First-choice share15%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%27%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 11; printed, not drawn.
Labels2911A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Foursquare Proximity reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity vs Radar · Foursquare Proximity vs Kontakt.io · Foursquare Proximity vs Gimbal

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Foursquare ProximityFirst choices, of fourteen modelsInMarket
Direct22
Paraphrase401 against InMarket
Comparative00
Budget-constrained001 against Foursquare Proximity
Scale-constrained10
Negative111 against Foursquare Proximity · 2 against InMarket
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Foursquare Proximity and InMarket were named in the same answer thirteen times, of the 73 answers naming Foursquare Proximity and the 31 naming InMarket. In those answers InMarket took the first choice three times and Foursquare Proximity two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Foursquare Proximity and InMarket stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Foursquare Proximity InMarket first choice named as an alternative argued againstblank: not namedEach cell is one answer, Foursquare Proximity on the left and InMarket on the right.

The direct prompt

The plain question, one answer per model, grouped by where Foursquare Proximity and InMarket stood in it.

Foursquare Proximity first, InMarket an alternative

2 of 14 modelsInMarket was named in the answer but not as the choice, or not at all.
Perplexity SonarFoursquare Proximity alternatives: Insider
DeepSeek V4 FlashFoursquare Proximity alternatives: Gimbal, GroundTruth, InMarket

InMarket first, Foursquare Proximity an alternative

2 of 14 modelsFoursquare Proximity was named in the answer but not as the choice, or not at all.
Grok 4.1 FastInMarket alternatives: Foursquare Proximity, Radar
Kimi K2InMarket alternatives: Foursquare Proximity, Radar

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniDemandbase alternatives: Bluedot, Foursquare Proximity, Gimbal
Mistral SmallRadar alternatives: InMarket, Kontakt.io
Qwen 3.7 FlashRuuf alternatives: Foursquare Proximity, Push.io, Wrebby
GLM 4.7 FlashXBraze alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud
Muse Glimmer 30BKontakt.io alternatives: Foursquare Proximity, Gimbal, Uniqode

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus
Gemini 3.5 FlashPropensity alternatives: GroundTruth, Qujam, StackAdapt
Llama 4 Maverickno first choice
MiniMax M2.5no first choice alternatives: Hey Sid, Propensity
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Foursquare Proximity leads by seven points.
Foursquare Proximity7%#3 of 10
InMarket0%#– of 10
The full small business standing →
Mid-marketThe figures above
Foursquare Proximity leads by eleven points.
Foursquare Proximity15%#1 of 11
InMarket4%#6 of 11
The full mid-market standing →
Enterprise
Foursquare Proximity leads by six points.
Foursquare Proximity6%#3 of 6
InMarket0%#– of 6
The full enterprise standing →

What the models said about Foursquare Proximity

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Foursquare around venue-level attribution ... may be the wrong choice if you need broad proximity marketing rather than a narrow use case” Perplexity Sonar · negative prompt · soft negative
“it is contact-vendor-for-pricing, so it may not be the most budget-friendly choice for a small company” GPT-5.4 mini · budget prompt · soft negative
“I would pick Foursquare Proximity for a mid-market B2B company that cares most about location-triggered activation and measurable geofenced campaigns” Perplexity Sonar · direct prompt · first choice
“Foursquare is the most dependable pick for brands that need venue-level proximity targeting and visit attribution without running beacon hardware programs” Muse Glimmer 30B · scale prompt · first choice
“I'd recommend Foursquare's Proximity solution as a strong location-based and in-store marketing tool.” Grok 4.1 Fast · paraphrase prompt · first choice

What the models said about InMarket

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“The FTC has taken action against location-data companies like InMarket, Kochava, and X-Mode/Outlogic over precisely those kinds of practices.” GPT-5.4 mini · negative prompt · hard negative
“"Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices” Mistral Small · negative prompt · first choice
“InMarket (Top Pick for Mid-Market B2B) ... Frequently ranked #1 for mid-market proximity marketing” Grok 4.1 Fast · direct prompt · first choice
“InMarket (GeoLink) — *Best Overall for Mid-Market B2B*” Kimi K2 · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.