GTM AI Index
Index Marketing Proximity › Kontakt.io vs InMarket
Retail, proximity and IoT marketing · September 2026 Edition

Kontakt.io vs InMarket

Zero of twelve models named Kontakt.io first on the direct prompt; one named InMarket. Kontakt.io was named by eleven of the twelve models and InMarket by seven and Kontakt.io carries 27 labels and InMarket 10, so the shares are not directly comparable.

Kontakt.io

accepted challenger

Named in one category this edition.

InMarket

accepted challenger

Named in two categories this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 8; printed, not drawn.
Labels2710A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Kontakt.io reading right to left. Rank and label count are printed, not drawn.Radar was named alongside these two in seven of the twelve direct answers. Radar vs Kontakt.io · Radar vs InMarket · GroundTruth vs Kontakt.io

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Kontakt.ioFirst choices, of twelve modelsInMarket
Direct01
Paraphrase00
Comparative31
Budget-constrained002 against Kontakt.io
Scale-constrained10
Negative201 against InMarket
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Kontakt.io and InMarket were named in the same answer eighteen times, of the 68 answers naming Kontakt.io and the 33 naming InMarket. In those answers InMarket took the first choice three times and Kontakt.io three.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Kontakt.io and InMarket stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Kontakt.io InMarket first choice named as an alternative argued againstblank: not namedEach cell is one answer, Kontakt.io on the left and InMarket on the right.

The direct prompt

The plain question, one answer per model, grouped by where Kontakt.io and InMarket stood in it.

InMarket first, Kontakt.io not the choice

1 of 12 modelsKontakt.io was named in the answer but not as the choice, or not at all.
Llama 4 MaverickInMarket alternatives: Apollo.io, Foursquare

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarPropensity alternatives: Estimote, InMarket
Mistral SmallFoursquare, Radar alternatives: CleverTap, Insider, Kontakt.io, Kumulos, PlotProjects
Qwen 3.7 FlashRadar alternatives: Foursquare, Kontakt.io
GLM 4.7 FlashXRadar alternatives: InMarket

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Gimbal, GroundTruth, Simpli.fi
GPT-5.4 miniFoursquare Proximity alternatives: 6sense, Demandbase
Gemini 3.5 FlashUniqode alternatives: Purple, Radar
Grok 4.1 FastCleverTap alternatives: PlotProjects, Simpli.fi
DeepSeek V4 FlashGroundTruth, StackAdapt alternatives: Hey Sid, InZynk, Radar
Kimi K2Radar alternatives: AdRoll ABM, Phunware, PlotProjects
MiniMax M2.5Radar

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Kontakt.io0%#7 of 7
InMarket0%#– of 7
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Kontakt.io2%#5 of 8
InMarket2%#7 of 8
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Kontakt.io5%#5 of 9
InMarket5%#6 of 9
The full enterprise standing →

What the models said about Kontakt.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Avoid: Enterprise tools like Kontakt.io” Grok 4.1 Fast · budget prompt · hard negative
“more of a managed, enterprise-leaning solution, so it's usually not the cheapest choice for a tight budget” GPT-5.4 mini · budget prompt · soft negative
“Kontakt.io (Best Overall) ... Highest overall score (9.6/10) across features, ease of use, and value” GLM 4.7 FlashX · comparative prompt · first choice
“Kontakt.io is considered the best overall platform for indoor location, with a score of 9.6/10.” Llama 4 Maverick · comparative prompt · first choice
“Best overall: Kontakt.io (enterprise) and Foursquare (no-hardware approach)” MiniMax M2.5 · comparative prompt · first choice

What the models said about InMarket

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“settlements against location data sellers like InMarket (2024: banned from selling precise data without consent, forced data deletion)” Grok 4.1 Fast · negative prompt · hard negative
“The best proximity marketing platform for a mid-market B2B company is Inmarket, as it scored highest across the combined criteria” Llama 4 Maverick · direct prompt · first choice
“Need to prove sales impact? Choose InMarket.” Qwen 3.7 Flash · comparative prompt · first choice
“InMarket: best if your company actually runs physical-location campaigns” Perplexity Sonar · direct prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.