Retail, proximity and IoT marketing · October 2026 Edition
Kontakt.io vs GroundTruth
One of fourteen models named Kontakt.io first on the direct prompt; zero named GroundTruth. Kontakt.io was named by ten of the fourteen models and GroundTruth by eight and Kontakt.io carries 16 labels and GroundTruth 11, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
First-choice share7%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 11; printed, not drawn.
Labels1611A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Kontakt.io reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Kontakt.io · Foursquare Proximity vs GroundTruth · Radar vs Kontakt.io
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Kontakt.ioFirst choices, of fourteen modelsGroundTruth
Direct10
Paraphrase10
Comparative10
Budget-constrained01
Scale-constrained10
Negative112 against Kontakt.io · 1 against GroundTruth
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Kontakt.io and GroundTruth stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | | |
Kontakt.io GroundTruth first choice named as an alternative argued againstblank: not namedEach cell is one answer, Kontakt.io on the left and GroundTruth on the right.The direct prompt
The plain question, one answer per model, grouped by where Kontakt.io and GroundTruth stood in it.
Kontakt.io first, GroundTruth not the choice
1 of 14 modelsGroundTruth was named in the answer but not as the choice, or not at all.Muse Glimmer 30BKontakt.io alternatives: Foursquare Proximity, Gimbal, Uniqode
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashPropensity alternatives: GroundTruth, Qujam, StackAdapt
Mistral SmallRadar alternatives: InMarket, Kontakt.io
DeepSeek V4 FlashFoursquare Proximity alternatives: Gimbal, GroundTruth, InMarket
Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5HubSpot Marketing Hub alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus
GPT-5.4 miniDemandbase alternatives: Bluedot, Foursquare Proximity, Gimbal
Perplexity SonarFoursquare Proximity alternatives: Insider
Grok 4.1 FastInMarket alternatives: Foursquare Proximity, Radar
Llama 4 Maverickno first choice
Qwen 3.7 FlashRuuf alternatives: Foursquare Proximity, Push.io, Wrebby
Kimi K2InMarket alternatives: Foursquare Proximity, Radar
GLM 4.7 FlashXBraze alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud
MiniMax M2.5no first choice alternatives: Hey Sid, Propensity
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
GroundTruth leads by nine points.
GroundTruth9%#2 of 10Kontakt.io0%#7 of 10Mid-marketThe figures above
The order flips: Kontakt.io leads at mid-market.
Kontakt.io7%#3 of 11GroundTruth2%#7 of 11Enterprise
Kontakt.io leads by two points.
Kontakt.io4%#4 of 6GroundTruth2%#5 of 6What the models said about Kontakt.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“"Complete Scam": Some reviewers explicitly label the vendor as a scam and report terrible customer service.” Qwen 3.7 Flash · negative prompt · hard negative
“can make them a poor fit if you want a simple plug-and-play marketing tool” Perplexity Sonar · negative prompt · soft negative
“Kontakt.io is the go-to for multi-location teams that want beacon-driven triggers with controlled deployment operations” Muse Glimmer 30B · scale prompt · first choice
“Kontakt.io is the most frequently recommended mid-market beacon platform for operational scale and API extensibility.” Muse Glimmer 30B · direct prompt · first choice
“Recommendation: Kontakt.io This is the industry leader for Proximity Marketing.” Qwen 3.7 Flash · paraphrase prompt · first choice
What the models said about GroundTruth
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Groundtruth around GPS-driven location tracking, so they may be the wrong choice if you need broad proximity marketing” Perplexity Sonar · negative prompt · soft negative
“For most budget-conscious companies looking for a complete platform solution, GroundTruth appears to be the best balance of affordability and functionality” Claude Haiku 4.5 · budget prompt · first choice
“"Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices” Mistral Small · negative prompt · first choice
“look at GroundTruth or Foursquare instead; both offer location-based targeting and store-visit measurement” GPT-6 Luna · paraphrase prompt · alternative
Also compared
Foursquare Proximity vs Kontakt.ioFoursquare Proximity vs GroundTruthRadar vs Kontakt.ioRadar vs GroundTruthKontakt.io vs GimbalKontakt.io vs BrazeKontakt.io vs InMarketKontakt.io vs PlotProjectsGimbal vs GroundTruthBraze vs GroundTruthInMarket vs GroundTruthGroundTruth vs PlotProjectsAll twenty-eight head-to-head pages and the full proximity standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.