Retail, proximity and IoT marketing · October 2026 Edition
Kontakt.io vs Braze
One of fourteen models named Kontakt.io first on the direct prompt; one named Braze. Kontakt.io was named by ten of the fourteen models and Braze by seven and Kontakt.io carries 16 labels and Braze 18, so the shares are not directly comparable.
Named in one category this edition.
New York City, United States, founded 2011. Named in eleven categories this edition.
First-choice share7%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%22%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 11; printed, not drawn.
Labels1618A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Kontakt.io reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Kontakt.io · Foursquare Proximity vs Braze · Radar vs Kontakt.io
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Kontakt.ioFirst choices, of fourteen modelsBraze
Direct11
Paraphrase10
Comparative11
Budget-constrained004 against Braze
Scale-constrained11
Negative112 against Kontakt.io
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Kontakt.io and Braze stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | |||||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | | | |
Kontakt.io Braze first choice named as an alternative argued againstblank: not namedEach cell is one answer, Kontakt.io on the left and Braze on the right.The direct prompt
The plain question, one answer per model, grouped by where Kontakt.io and Braze stood in it.
Kontakt.io first, Braze not the choice
1 of 14 modelsBraze was named in the answer but not as the choice, or not at all.Muse Glimmer 30BKontakt.io alternatives: Foursquare Proximity, Gimbal, Uniqode
Braze first, Kontakt.io not the choice
1 of 14 modelsKontakt.io was named in the answer but not as the choice, or not at all.GLM 4.7 FlashXBraze alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Mistral SmallRadar alternatives: InMarket, Kontakt.io
Neither was named
11 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5HubSpot Marketing Hub alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus
GPT-5.4 miniDemandbase alternatives: Bluedot, Foursquare Proximity, Gimbal
Gemini 3.5 FlashPropensity alternatives: GroundTruth, Qujam, StackAdapt
Perplexity SonarFoursquare Proximity alternatives: Insider
Grok 4.1 FastInMarket alternatives: Foursquare Proximity, Radar
DeepSeek V4 FlashFoursquare Proximity alternatives: Gimbal, GroundTruth, InMarket
Llama 4 Maverickno first choice
Qwen 3.7 FlashRuuf alternatives: Foursquare Proximity, Push.io, Wrebby
Kimi K2InMarket alternatives: Foursquare Proximity, Radar
MiniMax M2.5no first choice alternatives: Hey Sid, Propensity
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Kontakt.io0%#7 of 10Braze0%#10 of 10Mid-marketThe figures above
Enterprise
The order flips: Braze leads at enterprise.
Braze8%#– of 6Kontakt.io4%#4 of 6What the models said about Kontakt.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“"Complete Scam": Some reviewers explicitly label the vendor as a scam and report terrible customer service.” Qwen 3.7 Flash · negative prompt · hard negative
“can make them a poor fit if you want a simple plug-and-play marketing tool” Perplexity Sonar · negative prompt · soft negative
“Kontakt.io is the go-to for multi-location teams that want beacon-driven triggers with controlled deployment operations” Muse Glimmer 30B · scale prompt · first choice
“Kontakt.io is the most frequently recommended mid-market beacon platform for operational scale and API extensibility.” Muse Glimmer 30B · direct prompt · first choice
“Recommendation: Kontakt.io This is the industry leader for Proximity Marketing.” Qwen 3.7 Flash · paraphrase prompt · first choice
What the models said about Braze
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid: Enterprise tools like Braze/CleverTap (great but $100s+/month post-trial)” Grok 4.1 Fast · budget prompt · hard negative
“Braze (Best for Omnichannel Journeys)... Braze is a leading customer engagement platform that integrates native geofencing capabilities.” GLM 4.7 FlashX · comparative prompt · first choice
“Braze — Strong geofencing, excellent omnichannel campaign orchestration, enterprise-grade, large partner ecosystem.” DeepSeek V4 Flash · scale prompt · first choice
Also compared
Foursquare Proximity vs Kontakt.ioFoursquare Proximity vs BrazeRadar vs Kontakt.ioRadar vs BrazeKontakt.io vs GimbalKontakt.io vs InMarketKontakt.io vs GroundTruthKontakt.io vs PlotProjectsGimbal vs BrazeBraze vs InMarketBraze vs GroundTruthBraze vs PlotProjectsAll twenty-eight head-to-head pages and the full proximity standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.