One of fourteen models named Braze first on the direct prompt; zero named PlotProjects. Braze was named by seven of the fourteen models and PlotProjects by six and Braze carries 18 labels and PlotProjects 10, so the shares are not directly comparable.
New York City, United States, founded 2011. Named in eleven categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | PL | |||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | PL | PL | ||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid: Enterprise tools like Braze/CleverTap (great but $100s+/month post-trial)” Grok 4.1 Fast · budget prompt · hard negative
“Braze (Best for Omnichannel Journeys)... Braze is a leading customer engagement platform that integrates native geofencing capabilities.” GLM 4.7 FlashX · comparative prompt · first choice
“Braze — Strong geofencing, excellent omnichannel campaign orchestration, enterprise-grade, large partner ecosystem.” DeepSeek V4 Flash · scale prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“can make them a poor fit if you want a simple plug-and-play marketing tool” Perplexity Sonar · negative prompt · soft negative
“I'd start with PlotProjects if you need actual proximity marketing, because it's surfaced as a strong small-business geofencing option” GPT-5.4 mini · budget prompt · first choice
“PlotProjects — Strong beacon-triggered campaigns and indoor venue layouts if you have physical venues.” DeepSeek V4 Flash · scale prompt · alternative
“Choose PlotProjects, Estimote, or Purple if you need in-venue experiences tied to beacons” Perplexity Sonar · comparative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.