Zero of fourteen models named GroundTruth first on the direct prompt; zero named PlotProjects. GroundTruth was named by eight of the fourteen models and PlotProjects by six and GroundTruth carries 11 labels and PlotProjects 10, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
Across every category in the October 2026 Edition, GroundTruth and PlotProjects were named in the same answer six times, of the 39 answers naming GroundTruth and the 31 naming PlotProjects. In those answers PlotProjects took the first choice zero times and GroundTruth one.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | PL | |||||
| Gemini 3.5 Flash | PL | |||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | PL | PL | ||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Groundtruth around GPS-driven location tracking, so they may be the wrong choice if you need broad proximity marketing” Perplexity Sonar · negative prompt · soft negative
“For most budget-conscious companies looking for a complete platform solution, GroundTruth appears to be the best balance of affordability and functionality” Claude Haiku 4.5 · budget prompt · first choice
“"Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices” Mistral Small · negative prompt · first choice
“look at GroundTruth or Foursquare instead; both offer location-based targeting and store-visit measurement” GPT-6 Luna · paraphrase prompt · alternative
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“can make them a poor fit if you want a simple plug-and-play marketing tool” Perplexity Sonar · negative prompt · soft negative
“I'd start with PlotProjects if you need actual proximity marketing, because it's surfaced as a strong small-business geofencing option” GPT-5.4 mini · budget prompt · first choice
“PlotProjects — Strong beacon-triggered campaigns and indoor venue layouts if you have physical venues.” DeepSeek V4 Flash · scale prompt · alternative
“Choose PlotProjects, Estimote, or Purple if you need in-venue experiences tied to beacons” Perplexity Sonar · comparative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.