| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail, proximity and IoT marketing | Marketing | 2% | 11 of 130 | 9% | 11 | accepted challenger | ▼−6Since September 2026: 9% → 3%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Proximity | 9% | 3% | ▼−6Since September 2026: 9% → 3%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 11 of 130 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
Verbatim evidence the judge attached to positive labels.
“For most budget-conscious companies looking for a complete platform solution, GroundTruth appears to be the best balance of affordability and functionality” Claude Haiku 4.5 · Proximity · budget prompt · first choice
“"Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices” Mistral Small · Proximity · negative prompt · first choice
“look at GroundTruth or Foursquare instead; both offer location-based targeting and store-visit measurement” GPT-6 Luna · Proximity · paraphrase prompt · alternative
“GroundTruth — Focuses on visit attribution, linking digital marketing to physical-world outcomes” GLM 4.7 FlashX · Proximity · paraphrase prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Groundtruth around GPS-driven location tracking, so they may be the wrong choice if you need broad proximity marketing” Perplexity Sonar · Proximity · negative prompt · soft negative
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 39 answers that named GroundTruth and are not a share of its labels.
152 of the 163 domain citations in answers naming GroundTruth came from somebody else's page.
Pages are listed as the models cited them.
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 646 | 11 | 2026-09-25 | Video ads | |
| Conference or event | 117 | 12 | 2026-09-22 | ||
| Glossary or explainer | 89 | 0 | 2026-05-20 | ||
| Comparison | 7 | 0 | 2026-03-19 | ||
| Webinar or virtual event | 5 | 0 | 2025-02-28 | ||
| Podcast or video | 3 | 0 | 2024-11-19 | ||
| Case study | 2 | 0 | 2025-05-13 | ||
| Template or tool | 2 | 0 | 2023-09-23 | ||
| News or press | 1 | 0 | 2022-08-22 |
As the event pages on groundtruth.com state them, read September 28, 2026.
Every page groundtruth.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
What GroundTruth's own pages state, read September 28, 2026: groundtruth.com, groundtruth.com/solutions, groundtruth.com/resources/case-studies. A claimed page can correct any of them.
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GroundTruth's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GroundTruth, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for GroundTruth by email, built from the raw record of the edition. It shows: