Every category where a model named GroundTruth for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Retail, proximity and IoT marketing	Marketing	9%	2 of 131	0%	15	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for GroundTruth yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated GroundTruth across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	2	0	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	2	0	2
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	1	1
DeepSeek V4 Flash	1	0	1	2
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	1	1	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels2

Paraphrase6 labelsNone

Comparative18 labelsNone

Budget-constrained9 labels3

Scale-constrained1 labelNone

Negative3 labelsNone

First choiceAlternativeMentionNegative43 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“start with GroundTruth (if you want managed campaigns) or Estimote (if you want to deploy your own beacons)” MiniMax M2.5 · Proximity · budget prompt · first choice

“Default choice for mid-market B2B: GroundTruth or StackAdapt for self-serve programmatic geofencing” DeepSeek V4 Flash · Proximity · direct prompt · first choice

“GroundTruth stands out as the most affordable choice for budget-conscious companies.” Claude Haiku 4.5 · Proximity · budget prompt · first choice

“I'd recommend evaluating Simpli.fi, GroundTruth, or Gimbal” Claude Haiku 4.5 · Proximity · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as GroundTruth, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GroundTruth was named but was not.

ProductSame answerTook the first choice insteadHead to head

Radar27 of 434Compare →

Kontakt.io23 of 434Not in the top three

Estimote18 of 431Not in the top three

Foursquare16 of 438Compare →

InMarket16 of 432Not in the top three

Gimbal14 of 435Not in the top three

Bluedot14 of 430Not in the top three

PlotProjects13 of 430Not in the top three

Simpli.fi9 of 431Not in the top three

Purple8 of 431Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named GroundTruth. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 43 answers that named GroundTruth and are not a share of its labels.

Domains cited

g2.com8

thecmo.com6

f6s.com4

mobilozophy.com4

worldmetrics.org4

gartner.com3

mobileappdaily.com3

reqodata.com3

sourceforge.net3

sphericalinsights.com3

Forty-one of the forty-one domain citations in answers naming GroundTruth came from somebody else's page.

Pages cited

g2.com/categories/location-based-marketing6

thecmo.com/tools/best-proximity-marketing-software6

g2.com/categories/mobile-marketing/f/proximity-marketing4

f6s.com/software/category/proximity-marketing3

gartner.com/reviews/market/location-based-marketing-software3

mobileappdaily.com/products/top-proximity-marketing-apps3

mobilozophy.com/products/automation/engagement/proximity-marketing-platform-new3

reqodata.com/en/geofencing-proximity-marketing-platform-providers3

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GroundTruth's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GroundTruth, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at groundtruth.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.