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Index › Products › GroundTruth · October 2026 Edition
1 category · Ranked

GroundTruth

39Judge labels
7First choices
1Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
9% in Proximity for small business buyers
Rank 11 of 130 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 9% of its 11 labels there were negative.
What the models named instead of GroundTruth →
By buyer segmentRead the same way at every buyer size.
In proximity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named GroundTruth for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Retail, proximity and IoT marketingMarketing2%11 of 1309%11accepted challenger▼−6Since September 2026: 9% → 3%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, GroundTruth held within the floor in its one category: no change cleared 11 points.

Best category · Proximity · by segment

Small business▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 7 pointsRank 11 → 3 of 145
Mid-market▼−6Since September 2026: 9% → 3%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
3%from 9% in September 2026
Inside the floor by 5 pointsRank 3 → 9 of 120
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 20 → 28 of 115

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Proximity9%3%▼−6Since September 2026: 9% → 3%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 3 → 11 of 130

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated GroundTruth across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.510102
GPT-5.4 mini00000
Gemini 3.5 Flash01001
Perplexity Sonar01012
Grok 4.2001001
Mistral Small10001
DeepSeek V4 Flash01001
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX01001
MiniMax M2.500000
GPT-6 Luna02002
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labels1
Paraphrase12 labels4
Comparative12 labels2not counted in share
Budget-constrained3 labels2
Scale-constrained2 labelsNone
Negative6 labels2not counted in share
First choiceAlternativeMentionNegative39 labels in all, every segment counted; 7 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most budget-conscious companies looking for a complete platform solution, GroundTruth appears to be the best balance of affordability and functionality” Claude Haiku 4.5 · Proximity · budget prompt · first choice
“"Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices” Mistral Small · Proximity · negative prompt · first choice
“look at GroundTruth or Foursquare instead; both offer location-based targeting and store-visit measurement” GPT-6 Luna · Proximity · paraphrase prompt · alternative
“GroundTruth — Focuses on visit attribution, linking digital marketing to physical-world outcomes” GLM 4.7 FlashX · Proximity · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Groundtruth around GPS-driven location tracking, so they may be the wrong choice if you need broad proximity marketing” Perplexity Sonar · Proximity · negative prompt · soft negative

Named alongside

The products named in the same answers as GroundTruth, over the 39 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GroundTruth was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Simpli.fi9 of 390Not among the top eight
Estimote7 of 391Not among the top eight
CleverTap7 of 390Not among the top eight
Uniqode5 of 393Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named GroundTruth. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 39 answers that named GroundTruth and are not a share of its labels.

Domains cited

worldmetrics.org23
g2.com22
thecmo.com19
gitnux.org18
sourceforge.net16
us.fitgap.com16
f6s.com15
zipdo.co13
groundtruth.comYour site11
coldiq.com10

152 of the 163 domain citations in answers naming GroundTruth came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

groundtruth.com is not in Google's top ten for any of the category's searches. In the answers, GroundTruth takes 2% of first choices and Foursquare Proximity takes 15%.
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In search

Google, US estimates
Position for “proximity marketing platform”
–
not in the top ten
Position for “best proximity marketing platform”
–
not in the top ten
Searches for its name, Google
5,400 a month (“groundtruth”)
AI search demand for its name, est.
56 a month
Organic visits to its site
about 9,909 a month
Searches its site ranks for
1,375 · 206 in the top three
Sites linking to it
2,739
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
54 ads · 45 text, 6 video, 3 image · 6 shown in the last 30 days

First shown May 2022, as xAD Inc., verified. Ads started 2025-10 to 2026-09: 13 in the year, 41 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 11 of 130 in proximity
Segment leader
15%
Foursquare Proximity
First choices
7 across its categories
Named in
39 answers
Its own site cited
in 39 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on groundtruth.com
983
subdomains included
Content
872
counted in the table below
Documentation
9
Product · Integration
35 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog646112026-09-25Video ads
Conference or event117122026-09-22
Glossary or explainer8902026-05-20
Comparison702026-03-19
Webinar or virtual event502025-02-28
Podcast or video302024-11-19
Case study202025-05-13
Template or tool202023-09-23
News or press102022-08-22

Most recent

Events in person

Last twelve months

As the event pages on groundtruth.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page groundtruth.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as GroundTruth

What the judge wrote, as written, with how often. The vendor table decides that these count as GroundTruth; a claim can dispute any of them.
GroundTruth Ads Manager 2Groundtruth 1

Follow GroundTruth

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

GroundTruth is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
The easiest way to launch performance ads across every channel.
For
leaders across every major industry
Price stated
GroundTruth offers flexible purchase models including Cost Per Visit, GROAS, and cost per additional product sale. groundtruth.com/solutions
Customers named
GroundTruth is now part of ZeroToOne.AI.Dave’s Hot Chickenbelvitagarys quicksteakToyotaTargeted Tourism Southeast South Dakota Tourism AssociationCoachHeadCount
Not stated on the pages read
Starting price, free plan or trial, integrations, certifications, hosting

What GroundTruth's own pages state, read September 28, 2026: groundtruth.com, groundtruth.com/solutions, groundtruth.com/resources/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GroundTruth's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GroundTruth, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for GroundTruth by email, built from the raw record of the edition. It shows:

  • where GroundTruth is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name GroundTruth, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at groundtruth.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.