Every category where a model named Radar for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Retail, proximity and IoT marketing	Marketing	19%	1 of 131	7%	30	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Radar yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Radar across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	2	1	0	0	3
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	1	2	2	1	6
Mistral Small	1	1	0	0	2
DeepSeek V4 Flash	0	3	1	0	4
Llama 4 Maverick	1	0	1	0	2
Qwen 3.7 Flash	1	1	0	0	2
Kimi K2	2	1	0	1	4
GLM 4.7 FlashX	1	2	0	0	3
MiniMax M2.5	1	2	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct22 labels8

Paraphrase11 labels6

Comparative28 labels8not counted in share

Budget-constrained13 labels6

Scale-constrained5 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative83 labels in all, every segment counted; 20 of the 28 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you have to invest in just one approach, start with Radar. It is the most versatile geolocation platform for mid-market businesses.” Gemini 3.5 Flash · Proximity · paraphrase prompt · first choice

“Often regarded as the industry-leading "Location OS," Radar is a developer-friendly platform providing highly accurate geofencing” Gemini 3.5 Flash · Proximity · comparative prompt · first choice

“Radar appears to be a leading proximity marketing platform mentioned in the results” MiniMax M2.5 · Proximity · direct prompt · first choice

“Radar - Best Overall for Geofencing & Location Intelligence ... Start with Radar” Kimi K2 · Proximity · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid: Enterprise tools like Kontakt.io, Radar ($500+/mo)” Grok 4.1 Fast · Proximity · budget prompt · hard negative

“Quote-based ($0.02-0.04 per user) | Enterprise-grade but scales with usage” Kimi K2 · Proximity · budget prompt · soft negative

Named alongside

The products named in the same answers as Radar, over the 83 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Radar was named but was not.

ProductSame answerTook the first choice insteadHead to head

Kontakt.io44 of 835Not in the top three

Foursquare38 of 8310Compare →

PlotProjects33 of 838Not in the top three

Bluedot29 of 831Not in the top three

Estimote28 of 830Not in the top three

GroundTruth27 of 831Compare →

Gimbal23 of 834Not in the top three

InMarket23 of 832Not in the top three

CleverTap13 of 833Not in the top three

Propulso13 of 831Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Radar. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 83 answers that named Radar and are not a share of its labels.

Domains cited

f6s.com3

g2.com3

worldmetrics.org3

clevertap.com2

guideflow.com2

mobilozophy.com2

slashdot.org2

thecmo.com2

us.fitgap.com2

zipdo.co2

Twenty-three of the twenty-three domain citations in answers naming Radar came from somebody else's page.

Pages cited

g2.com/categories/location-based-marketing3

clevertap.com/blog/location-based-marketing-platform2

f6s.com/software/category/proximity-marketing2

g2.com/categories/mobile-marketing/f/proximity-marketing2

mobilozophy.com/products/automation/engagement/proximity-marketing-platform-new2

thecmo.com/tools/best-proximity-marketing-software2

worldmetrics.org/best/bluetooth-marketing-software2

zipdo.co/best/geofencing-marketing-software2

Pages are listed as the models cited them.

Names read as Radar

What the judge wrote, as written, with how often. The vendor table decides that these count as Radar; a claim can dispute any of them.

Radar (radar.com) 1

The company

Radar.

Website: radar.com
Headquarters: New York City, United States
Founded: 2016

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Radar's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Radar, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at radar.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.