Small business▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 23 → 8 of 130
5 categories · RankedCleverTap
189Judge labels
12First choices
33Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
14% in Mobile apps for mid-market buyers
Rank 2 of 117 in the mid-market standingaccepted challenger
4 of 14 models made it the first choice on the direct prompt; 7% of its 29 labels there were negative.
What the models named instead of CleverTap →By buyer segmentStrongest at mid-market.
Small business11 of 138
3%30 labels
criticized challenger
Mid-market2 of 117
14%29 labels
accepted challenger
Enterprise17 of 76
0%22 labels
accepted challenger
In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named CleverTap for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile apps | Marketing | 14% | 2 of 117 | 7% | 29 | accepted challenger | ▲+3Since September 2026: 11% → 14%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail, proximity and IoT marketing | Marketing | 0% | 25 of 130 | 12% | 16 | accepted challenger | ▼−6Since September 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| In-app messaging and customer communications | Customer | 0% | 23 of 105 | 7% | 14 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile marketing and push | Marketing | 0% | 15 of 80 | 0% | 11 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 30 of 111 | 0% | 5 | under 10 labels · led by Customer.io at 17% |
Movement
Since September 2026, CleverTap held within the floor in all five categories: no change cleared 11 points.
Best category · Mobile apps · by segment
Mid-market▲+3Since September 2026: 11% → 14%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 11% in September 2026
Inside the floor by 8 pointsRank 3 → 2 of 105
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 19 → 17 of 69
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Proximity | 6% | 0% | ▼−6Since September 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 25 of 130 |
| Mobile apps | 11% | 14% | ▲+3Since September 2026: 11% → 14%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 2 of 117 |
| Mobile & push | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 15 of 80 |
| In-app messaging | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 23 of 105 |
| SMS & WhatsApp | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 30 of 111, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated CleverTap across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated CleverTap across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 4 | 0 | 7 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 5 | 2 | 0 | 8 |
| Perplexity Sonar | 0 | 1 | 3 | 0 | 4 |
| Grok 4.1 Fast | 1 | 2 | 3 | 1 | 7 |
| Mistral Small | 1 | 1 | 3 | 1 | 6 |
| DeepSeek V4 Flash | 2 | 5 | 1 | 2 | 10 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 2 | 6 | 0 | 8 |
| GLM 4.7 FlashX | 3 | 5 | 2 | 0 | 10 |
| MiniMax M2.5 | 0 | 2 | 4 | 0 | 6 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 1 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels5
Paraphrase24 labels4
Comparative70 labels2not counted in share
Budget-constrained20 labelsNone
Scale-constrained25 labels3
Negative20 labels1not counted in share
First choiceAlternativeMentionNegative189 labels in all, every segment counted; 12 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“start by evaluating Braze ... or CleverTap (for a better price-to-feature ratio with strong analytics and retention capabilities)” Claude Haiku 4.5 · Mobile apps · direct prompt · first choice
“route messages through the official WhatsApp Business Cloud API (e.g., Wati, Respond.io, CleverTap, Twilio, Bird, or AiSensy)” Gemini 3.5 Flash · SMS & WhatsApp · negative prompt · first choice
“If you want to wake up dormant app users and keep them inside your app, choose CleverTap or OneSignal.” GLM 4.7 FlashX · Mobile & push · comparative prompt · first choice
“CleverTap is positioned as the leading mid-market mobile marketing platform on value and analytics.” Muse Glimmer 30B · Mobile apps · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What to Avoid ... CleverTap — Strong for mobile-first consumer apps ... less aligned with typical B2B SaaS use cases.” DeepSeek V4 Flash · Mobile apps · direct prompt · hard negative
“Avoid enterprise platforms like Braze, Airship, or CleverTap” DeepSeek V4 Flash · Proximity · budget prompt · hard negative
“Avoid: Enterprise tools like Braze/CleverTap” Grok 4.1 Fast · Proximity · budget prompt · hard negative
“frequently flagged as risky for initial use” Mistral Small · In-app messaging · negative prompt · soft negative
Named alongside
The products named in the same answers as CleverTap, over the 189 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and CleverTap was named but was not.ShowHide
Named alongside
The products named in the same answers as CleverTap, over the 189 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and CleverTap was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named CleverTap. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 186 of the 189 answers that named CleverTap and are not a share of its labels.
Domains cited
guideflow.com99
g2.com94
thecmo.com49
clevertap.comYour site43
worldmetrics.org42
f6s.com41
learn.g2.com39
us.fitgap.com39
userpilot.com38
onesignal.com35
476 of the 519 domain citations in answers naming CleverTap came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
clevertap.com is not in Google's top ten for any of the category's searches. In the answers, CleverTap takes 14% of first choices and Customer.io takes 17%.ShowHide
Search and answers
clevertap.com is not in Google's top ten for any of the category's searches. In the answers, CleverTap takes 14% of first choices and Customer.io takes 17%.
ShowHideIn search
Google, US estimatesPosition for “mobile app marketing platform”
–
not in the top ten
Position for “best mobile app marketing platform”
–
not in the top ten
- Searches for its name, Google
- 1,000 a month (“clevertap”)
- AI search demand for its name, est.
- 24 a month
- Organic visits to its site
- about 20,153 a month
- Searches its site ranks for
- 7,596 · 214 in the top three
- Sites linking to it
- 12,935
- Paid Google search
- 13 searches its ads show for, about 218 clicks and $12,750 a month (estimate)
In answers
This editionShare of first choices
14%
rank 2 of 117 in mobile apps
Segment leader
17%
Customer.io
- First choices
- 12 across its categories
- Named in
- 189 answers
- Its own site cited
- in 186 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on clevertap.com
3,398
subdomains included
Content
2,025
counted in the table below
Documentation
0
Product · Integration
1 · 97
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,377 | 11 | 2026-09-23 | ||
| News or press | 156 | 1 | 2026-09-23 | ||
| Glossary or explainer | 109 | 1 | 2026-09-25 | ||
| Case study | 106 | 5 | 2026-09-23 | ||
| Report or ebook | 75 | 2 | 2026-07-22 | ||
| Conference or event | 73 | 13 | 2026-09-21 | ||
| Webinar or virtual event | 67 | 0 | 2026-06-10 | ||
| Comparison | 40 | 3 | 2026-09-23 | ||
| Podcast or video | 19 | 0 | 2025-05-27 | ||
| Template or tool | 3 | 0 | 2024-02-28 |
Most recent
- 2026-09-25What is a buyer persona a guide for marketers glossary or explainer
- 2026-09-23Cyber monday marketing ideas blog
- 2026-09-23Braze vs moengage comparison
- 2026-09-23Clevertap appoints lohran queiroz as vice president for latin america news or press
- 2026-09-23Picsart trustpilot ratings growth case study
- 2026-09-22Klaviyo competitors alternatives comparison
Events in person
Last twelve months
- September 17, 2026 to September 18, 2026Latam Fintech Market 2026Puerta de Oro – Centro de Eventos, Barranquilla, Colombia · exhibited
- May 13, 2026 to May 15, 2026SubSummit 2026Kansas City Convention Center · exhibited
- April 17, 2026VTEX DAY 2026São Paulo Expo – BR · exhibited
- April 16, 2026VTEX DAY 2026São Paulo Expo – BR · exhibited
- March 24, 2026 to March 26, 2026Shoptalk Spring Las Vegas 2026Las Vegas · exhibited
- November 27, 2025App Promotion Summit Berlin 2025Hotel Adlon, Berlin · spoke
As the event pages on clevertap.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page clevertap.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow CleverTap
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
CleverTap.ShowHide
The company
CleverTap.
ShowHideOn record
Wikidata- Website
- clevertap.com
- Headquarters
- Mountain View, United States
- Founded
- 2013
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- All-in-One Customer Engagement Platform
- For
- Growing teams ready to launch smarter engagement; Expanding businesses looking for deeper personalization and richer insights; Enterprise teams needing advanced AI decisioning, automation, and governance
- Price stated
- Core $85/month clevertap.com/pricing
- Starting price
- $85/month clevertap.com/pricing
- Free plan or trial
- Core is available as a free trial — sign up and start engaging your users within minutes. clevertap.com/pricing
- Certifications
- ISO2700 compliantISO/IEC 27001ISO/IEC 27017SOC 2 Type IICSA STAR Level 2SOC 2ISO 27001GDPR
- Hosting
- Localized AWS Instancesregional hostingUnited States of AmericaIndiaUnited Arab Emirates
- Customers named
- LibasTata Cliq LuxuryZEE5EdenredSimplVieONDropper Credit CardHola Health
- Not stated on the pages read
- Integrations
What CleverTap's own pages state, read September 28, 2026: clevertap.com, clevertap.com/pricing, trust.clevertap.com, clevertap.com/platform, clevertap.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when CleverTap's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as CleverTap, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for CleverTap by email, built from the raw record of the edition. It shows:
- where CleverTap is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name CleverTap, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where CleverTap is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where CleverTap is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideCleverTap is among the products AI models recommend first in Mobile apps this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.