Small business▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 4 of 130
2 categories · RankedBranch
74Judge labels
5First choices
1Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Mobile apps for small business buyers
Rank 23 of 117 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 30 labels there were negative.
What the models named instead of Branch →By buyer segmentRead the same way at every buyer size.
Small business3 of 138
5%19 labels
accepted challenger
Mid-market23 of 117
0%30 labels
accepted challenger
Enterprise5 of 76
4%15 labels
accepted challenger
In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Branch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile apps | Marketing | 0% | 23 of 117 | 0% | 30 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Attribution and marketing mix modeling | Marketing | 0% | 73 of 123 | 33% | 3 | under 10 labels · led by Dreamdata at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Branch held within the floor in all two categories: no change cleared 11 points.
Best category · Mobile apps · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 10 → 21 of 105
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 9 → 8 of 69
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile apps | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 23 of 117 |
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 44 → 73 of 123 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Branch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Branch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 2 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 2 | 0 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 3 | 1 | 1 | 5 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 1 | 2 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels2
Paraphrase1 labelNone
Comparative32 labels1not counted in share
Budget-constrained4 labels2
Scale-constrained16 labels1
Negative11 labels3not counted in share
First choiceAlternativeMentionNegative74 labels in all, every segment counted; 5 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Always use reputable MMPs (AppsFlyer, Adjust, Branch) for attribution” MiniMax M2.5 · Mobile apps · negative prompt · first choice
“like AppsFlyer, Adjust, or Branch with built-in fraud protection” Kimi K2 · Mobile apps · negative prompt · first choice
“If you are building something new and care about the User Experience (UX) immediately after a click: Choose Branch.” Qwen 3.7 Flash · Mobile apps · comparative prompt · alternative
“Branch - attribution + deep linking ... Best choice for teams prioritizing seamless web-to-app user experiences” Muse Glimmer 30B · Mobile apps · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Mobile-heavy tools like AppsFlyer or Branch if your focus is web/desktop” Grok 4.1 Fast · Attribution & MMM · negative prompt · soft negative
Named alongside
The products named in the same answers as Branch, over the 74 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Branch was named but was not.ShowHide
Named alongside
The products named in the same answers as Branch, over the 74 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Branch was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Branch. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 64 of the 74 answers that named Branch and are not a share of its labels.
Domains cited
g2.com34
appsflyer.com28
guideflow.com26
branch.ioYour site21
mobileappdaily.com20
learn.g2.com19
splitmetrics.com19
businessofapps.com14
wifitalents.com13
adjust.com12
185 of the 206 domain citations in answers naming Branch came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
branch.io is not in Google's top ten for any of the category's searches. In the answers, Branch takes 0% of first choices and Customer.io takes 17%.ShowHide
Search and answers
branch.io is not in Google's top ten for any of the category's searches. In the answers, Branch takes 0% of first choices and Customer.io takes 17%.
ShowHideIn search
Google, US estimatesPosition for “mobile app marketing platform”
–
not in the top ten
Position for “best mobile app marketing platform”
–
not in the top ten
- Searches for its name, Google
- 60,500 a month (“branch”)
- AI search demand for its name, est.
- 203,933 a month
- Organic visits to its site
- about 19,563 a month
- Searches its site ranks for
- 3,757 · 233 in the top three
- Sites linking to it
- 6,775
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 23 of 117 in mobile apps
Segment leader
17%
Customer.io
- First choices
- 5 across its categories
- Named in
- 74 answers
- Its own site cited
- in 64 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on branch.io
1,874
subdomains included
Content
1,465
counted in the table below
Documentation
5
Product · Integration
11 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 690 | 7 | 2026-09-23 | SEO, Mobile apps | |
| Webinar or virtual event | 202 | 1 | 2026-07-23 | SEO, CRM | |
| Glossary or explainer | 142 | 0 | 2026-05-07 | SEO | |
| Podcast or video | 132 | 4 | 2026-09-10 | ||
| Case study | 119 | 1 | 2026-08-04 | ||
| Report or ebook | 108 | 3 | 2026-09-25 | Mobile apps | |
| News or press | 45 | 7 | 2026-09-24 | SEO | |
| Comparison | 14 | 1 | 2026-09-02 | ||
| Conference or event | 11 | 3 | 2026-09-29 | ||
| Template or tool | 2 | 0 | 2020-03-18 |
Most recent
- 2026-09-29Braze forge 2026 conference or event
- 2026-09-25The ctv measurement playbook report or ebook
- 2026-09-24Branch expands ai measurement with chatgpt ads attribution across app web and desktop news or press
- 2026-09-23Branch brings paid and organic chatgpt measurement together blog
- 2026-09-22Why google reports 72 million events and your mmp says 2 million blog
- 2026-09-18App growth summit conference or event
Events in person
Last twelve months
- September 29, 2026An evening at Mother WolfMother Wolf at Fontainebleau Las Vegas, Las Vegas · hosted
- September 28, 2026 to September 30, 2026Braze Forge 2026Fontainebleau Las Vegas, Las Vegas · hosted
- September 9, 2026The Mobile Growth Dinner LondonSotto Bar Soho, London, GB · hosted
As the event pages on branch.io state them, read September 28, 2026.
How it is countedHide how it is counted
Every page branch.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (16); 7 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Branch
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Branch Metrics is the company behind Branch.ShowHide
The company
Branch Metrics is the company behind Branch.
ShowHideOn record
Wikidata- Website
- branch.io
- Headquarters
- Palo Alto, United States
- Founded
- 2014
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Branch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Branch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Branch by email, built from the raw record of the edition. It shows:
- where Branch is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Branch, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.