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GTM AI Index
Index › Products › Google App Campaigns · October 2026 Edition
Google · 1 category · Ranked

Google App Campaigns

33Judge labels
9First choices
2Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
8% in Mobile apps for small business buyers
Rank 5 of 117 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 5% of its 19 labels there were negative.
What the models named instead of Google App Campaigns →
By buyer segmentRead the same way at every buyer size.
In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Google App Campaigns for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Mobile appsMarketing7%5 of 1175%19accepted challenger▼−3Since September 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Google App Campaigns held within the floor in its one category: no change cleared 11 points.

Best category · Mobile apps · by segment

Small business▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 4% in September 2026
Inside the floor by 7 pointsRank 5 → 2 of 130
Mid-market▼−3Since September 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 9% in September 2026
Inside the floor by 8 pointsRank 5 of 105, unchanged
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Mobile apps9%6%▼−3Since September 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 5 of 117, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Google App Campaigns across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00000
Gemini 3.5 Flash00011
Perplexity Sonar10001
Grok 4.2002103
Mistral Small20002
DeepSeek V4 Flash20002
Llama 4 Maverick11002
Qwen 3.7 Flash01001
Kimi K210001
GLM 4.7 FlashX02002
MiniMax M2.501001
GPT-6 Luna00101
Muse Glimmer 30B10001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative8 labels4not counted in share
Budget-constrained14 labels9
Scale-constrained0 labelsNone
Negative10 labels4not counted in share
First choiceAlternativeMentionNegative33 labels in all, every segment counted; 9 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best mobile app marketing platforms for a company with a limited budget are Meta Advantage+ App Campaigns and Google App Campaigns.” Llama 4 Maverick · Mobile apps · budget prompt · first choice
“Meta Advantage+ App Campaigns and Google App Campaigns are the best mobile advertising apps for constrained budgets.” Muse Glimmer 30B · Mobile apps · budget prompt · first choice
“Stick with well-established, transparent platforms like: Google App Campaigns (with Google's fraud protections)” DeepSeek V4 Flash · Mobile apps · negative prompt · first choice
“the best mobile app marketing platforms are Meta Advantage+ App Campaigns and Google App Campaigns” Mistral Small · Mobile apps · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Google can spend a significant portion of your budget displaying your ads in free mobile games... Be sure to aggressively utilize negative placement exclusions.” Gemini 3.5 Flash · Mobile apps · negative prompt · soft negative

Named alongside

The products named in the same answers as Google App Campaigns, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google App Campaigns was named but was not.
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ProductSame answerTook the first choice insteadHead to head
AppsFlyer20 of 334Not among the top eight
Adjust20 of 332Not among the top eight
TikTok Ads15 of 330Not among the top eight
Branch13 of 330Not among the top eight
AppLovin11 of 330Not among the top eight
Singular11 of 330Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google App Campaigns. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 33 of the 33 answers that named Google App Campaigns and are not a share of its labels.

Domains cited

adlibrary.com23
g2.com20
learn.g2.com17
mobileappdaily.com16
apsteq.com13
business.yelp.com11
businessofapps.com11
guideflow.com9
f6s.com8
appsflyer.com7

135 of the 135 domain citations in answers naming Google App Campaigns came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where Google App Campaigns stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Searches for its name, Google
170 a month (“google app campaigns”)
AI search demand for its name, est.
19 a month
Its own site
It sits on Google's site (google.com), so there are no site figures for it alone

In answers

This edition
Share of first choices
7%
rank 5 of 117 in mobile apps
Segment leader
17%
Customer.io
First choices
9 across its categories
Named in
33 answers
Its own site cited
in 33 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Google App Campaigns

What the judge wrote, as written, with how often. The vendor table decides that these count as Google App Campaigns; a claim can dispute any of them.
Google App Campaigns (UAC) 5Google App Campaigns (GAC) 1Google App campaigns 1Google UAC 1

Follow Google App Campaigns

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google is the company behind Google App Campaigns.
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On record

Wikidata
Website
google.com
Headquarters
Mountain View, California, United States
Founded
1998
Ownership
Part of Alphabet Inc.

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked
Customers named
Teach for Japan
Not stated on the pages read
Positioning, who it is for, price, starting price, free plan or trial, integrations, certifications, hosting

What Google App Campaigns's own pages state, read September 28, 2026: google.com/nonprofits/offerings/google-ad-grants, google.com/intl/ar/nonprofits/offerings/google-ad-grants, google.com/intl/bg/nonprofits/offerings/google-ad-grants, google.com/intl/bs/nonprofits/offerings/google-ad-grants, google.com/intl/cs/nonprofits/offerings/google-ad-grants. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google App Campaigns's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google App Campaigns, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google App Campaigns by email, built from the raw record of the edition. It shows:

  • where Google App Campaigns is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Google App Campaigns, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at google.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.