Every category where a model named Google App Campaigns for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Mobile apps	Marketing	9%	5 of 136	0%	17	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Google App Campaigns yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google App Campaigns across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	1	1	2
Perplexity Sonar	0	2	0	2
Grok 4.1 Fast	1	0	1	2
Mistral Small	1	1	0	2
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	1	1	0	2
Kimi K2	0	1	0	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative8 labelsNone

Budget-constrained13 labels6

Scale-constrained0 labelsNone

Negative8 labels4not counted in share

First choiceAlternativeMentionNegative30 labels in all, every segment counted; 6 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Why it’s best for budget: Uses automated bidding across Google Search, YouTube, Play Store, and Display Network. No minimum daily spend requirement.” Qwen 3.7 Flash · Mobile apps · budget prompt · first choice

“is Meta Advantage+ App Campaigns and Google App Campaigns. They have no minimum spend requirement” Llama 4 Maverick · Mobile apps · budget prompt · first choice

“Google App Campaigns: Similar to Meta — automated bidding with no minimum spend.” GLM 4.7 FlashX · Mobile apps · budget prompt · first choice

“Best for Paid UA on a Shoestring ... No strict minimum spend” Grok 4.1 Fast · Mobile apps · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Google App Campaigns, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google App Campaigns was named but was not.

ProductSame answerTook the first choice insteadHead to head

Meta Advantage+ App Campaigns22 of 304Not in the top three

OneSignal20 of 303Not in the top three

AppsFlyer19 of 305Not in the top three

AppLovin18 of 300Not in the top three

Apple Search Ads17 of 303Not in the top three

Adjust15 of 302Not in the top three

Branch10 of 301Not in the top three

Firebase10 of 301Not in the top three

Liftoff10 of 300Not in the top three

Braze9 of 300Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google App Campaigns. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 30 answers that named Google App Campaigns and are not a share of its labels.

Domains cited

gartner.com5

adlibrary.com4

f6s.com4

gitnux.org4

guideflow.com4

wifitalents.com4

apsteq.com3

dash.app3

indiemedia.club3

insiderone.com3

Thirty-seven of the thirty-seven domain citations in answers naming Google App Campaigns came from somebody else's page.

Pages cited

gartner.com/reviews/market/mobile-marketing-platforms5

adlibrary.com/posts/best-mobile-advertising-apps4

gitnux.org/best/mobile-app-marketing-software4

wifitalents.com/best/mobile-app-marketing-software4

dash.app/blog/top-marketing-apps-small-business3

f6s.com/software/category/mobile-app-marketing3

guideflow.com/blog/best-mobile-marketing-software3

indiemedia.club/tools/best-mobile-advertising-platform3

Pages are listed as the models cited them.

Names read as Google App Campaigns

What the judge wrote, as written, with how often. The vendor table decides that these count as Google App Campaigns; a claim can dispute any of them.

Google App Campaigns (GAC) 2Google Ads / Google App Campaigns 1Google Ads App campaigns 1Google App Campaigns (UAC) 1Google App Campaigns (via Google Ads) 1Meta Ads (Instagram/Facebook) & Google App Campaigns 1

The company

Google Search is the company behind Google App Campaigns.

Website: google.com
Headquarters: United States
Founded: 1997

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google App Campaigns's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google App Campaigns, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.