Every category where a model named Firebase for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Mobile apps	Marketing	2%	11 of 136	0%	7	under 10 labels · led by Meta Advantage+ App Campaigns at 15%
In-app messaging and customer communications	Customer	0%	24 of 113	0%	8	under 10 labels · led by Intercom at 20%
Mobile marketing and push	Marketing	0%	36 of 75	20%	5	under 10 labels · led by OneSignal at 34%
Retail, proximity and IoT marketing	Marketing	0%	91 of 131	0%	1	under 10 labels · led by Radar at 19%

Movement

This is the first edition on this tier, so no move can be computed for Firebase yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Firebase across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	0	2
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	1	0	0	2
Perplexity Sonar	0	2	0	0	2
Grok 4.1 Fast	0	1	4	0	5
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	2	1	1	4
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	1	1	0	2
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase4 labelsNone

Comparative10 labels1not counted in share

Budget-constrained18 labels1

Scale-constrained5 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative45 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The gold standard for free mobile app analytics... Set up Firebase to track what users do inside your app.” Gemini 3.5 Flash · Mobile apps · budget prompt · first choice

“Firebase is listed among entry points with free tier pricing options, making it an excellent choice for companies with minimal budgets.” Claude Haiku 4.5 · In-app messaging · budget prompt · alternative

“a strong fit for SDK-driven analytics and audience-based messaging, especially earlier-stage teams” Perplexity Sonar · Mobile apps · comparative prompt · alternative

“Google's backend service; great for simple apps if you are already building on the Google stack.” Qwen 3.7 Flash · In-app messaging · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“mid-sized companies should avoid "native" builders (like Firebase directly) due to poor reporting” Qwen 3.7 Flash · Mobile & push · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Firebase, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Firebase was named but was not.

ProductSame answerTook the first choice insteadHead to head

OneSignal38 of 4511Not in the top three

Braze24 of 454Not in the top three

CleverTap19 of 451Not in the top three

AppsFlyer15 of 454Not in the top three

Airship12 of 452Not in the top three

Google App Campaigns10 of 452Not in the top three

MoEngage10 of 450Not in the top three

Appcues9 of 452Not in the top three

Adjust9 of 451Not in the top three

Branch9 of 451Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Firebase. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 45 answers that named Firebase and are not a share of its labels.

Domains cited

userpilot.com3

wifitalents.com3

adlibrary.com2

apsteq.com2

f6s.com2

gartner.com2

gitnux.org2

guideflow.com2

hellyeahai.com2

insiderone.com2

Twenty-two of the twenty-two domain citations in answers naming Firebase came from somebody else's page.

Pages cited

userpilot.com/blog/in-app-messaging-tools3

adlibrary.com/posts/best-mobile-advertising-apps2

apsteq.com/blog/app-marketing-tools2

f6s.com/software/category/mobile-app-marketing2

gartner.com/reviews/market/mobile-marketing-platforms2

gitnux.org/best/mobile-app-marketing-software2

hellyeahai.com/blog/best-in-app-messaging-platform2

insiderone.com/mobile-marketing-software2

Pages are listed as the models cited them.

Names read as Firebase

What the judge wrote, as written, with how often. The vendor table decides that these count as Firebase; a claim can dispute any of them.

Firebase (Google Cloud Firestore + Cloud Messaging) 1Firebase (Google) 1Firebase (by Google) 1

The company

Google Search is the company behind Firebase.

Website: google.com
Headquarters: United States
Founded: 1997

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Firebase's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Firebase, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at firebase.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.