Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 34 of 69, unchanged
Google · 3 categories · Named, not rankedGoogle Ad Manager
15Judge labels
0First choices
3Negative labels
10 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
9 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Google Ad Manager was named 9 times in Programmatic and 2 other categories, where StackAdapt led with 48%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business36 of 71
0%1 label
under the label threshold
Mid-market24 of 92
0%7 labels
under the label threshold
Enterprise45 of 64
0%2 labels
under the label threshold
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Google Ad Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 0% | 24 of 92 | 14% | 7 | under 10 labels · led by StackAdapt at 48% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Search and social advertising platforms | Marketing | 0% | 98 of 113 | 100% | 1 | under 10 labels · led by Google Ads at 13% | newNew since September 2026: not ranked then, 0% now. |
| Video advertising | Marketing | 0% | 61 of 114 | 0% | 1 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Google Ad Manager held within the floor in all three categories: no change cleared 11 points.
Best category · Programmatic · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 23 → 25 of 86
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 52 → 42 of 60
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 24 of 92 |
| Paid ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 98 of 113, unchanged |
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 96 → 61 of 114 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Google Ad Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Google Ad Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative9 labels2not counted in share
Budget-constrained0 labelsNone
Scale-constrained1 labelNone
Negative4 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Consider Google Ad Manager for broad reach ... All-in-one solution, massive reach, multiple ad formats” MiniMax M2.5 · Programmatic · comparative prompt · first choice
“If you're a publisher monetizing your site → Google Ad Manager or PubMatic” DeepSeek V4 Flash · Programmatic · comparative prompt · alternative
“Publisher selling inventory and maximizing yield → Google Ad Manager” Muse Glimmer 30B · Programmatic · comparative prompt · alternative
“Integrated ad server + SSP; part of Google Marketing Platform” GLM 4.7 FlashX · Programmatic · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The Caution: In a major 2025 report by Adalytics, it was found that programmatic ads from major advertisers were served on a website hosting child sexual abuse material” GLM 4.7 FlashX · Programmatic · negative prompt · soft negative
“it struggles with integration on non-Google channels and can be complex to use, posing challenges for beginners or small businesses” Claude Haiku 4.5 · Paid ads · negative prompt · soft negative
Named alongside
The products named in the same answers as Google Ad Manager, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Ad Manager was named but was not.ShowHide
Named alongside
The products named in the same answers as Google Ad Manager, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Ad Manager was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Google Ad Manager. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 15 answers that named Google Ad Manager and are not a share of its labels.
Domains cited
improvado.io8
admanage.ai7
aidigital.com7
camphouse.io5
linkedin.com5
propellant.media5
syntermedia.ai5
demandbase.com4
guacdigital.com4
vibe.co4
Fifty-four of the fifty-four domain citations in answers naming Google Ad Manager came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as Google Ad Manager
What the judge wrote, as written, with how often. The vendor table decides that these count as Google Ad Manager; a claim can dispute any of them.
Google Ad Manager (GAM) 1Google Ad Manager / AdX 1Google Ad Manager 360 1Google DV360 (Display & Video 360) & Google Ad Manager 1
Follow Google Ad Manager
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google is the company behind Google Ad Manager.ShowHide
The company
Google is the company behind Google Ad Manager.
ShowHideOn record
Wikidata- Website
- google.com
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Ownership
- Part of Alphabet Inc.
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google AdMob, Google AdSense, Google Address Validation and 81 more
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- For
- Publishers
- Customers named
- El Clasificado30Seconds.com3583 BytesA Classic TwistA Lady in LondonAdversport RégieAfroChartsAleCooks
- Not stated on the pages read
- Positioning, price, starting price, free plan or trial, integrations, certifications, hosting
What Google Ad Manager's own pages state, read October 5, 2026: google.com/ads/publisher, google.com/ads/publisher/about, google.com/ads/publisher/stories, google.com/ads/publisher/intl/cs, google.com/ads/publisher/intl/de. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Ad Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Ad Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Ad Manager by email, built from the raw record of the edition. It shows:
- where Google Ad Manager is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Ad Manager, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.