Every category where a model named Google Display & Video 360 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	0%	9 of 96	21%	28	accepted challenger
Video advertising	Marketing	0%	52 of 121	38%	8	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Google Display & Video 360 yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Display & Video 360 across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	1	1	2	4
Perplexity Sonar	1	1	0	0	2
Grok 4.1 Fast	1	1	1	3	6
Mistral Small	0	0	2	0	2
DeepSeek V4 Flash	1	2	0	2	5
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	3	0	0	3
Kimi K2	1	2	0	0	3
GLM 4.7 FlashX	1	2	0	1	4
MiniMax M2.5	0	3	0	1	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct19 labels1

Paraphrase26 labels1

Comparative44 labels16not counted in share

Budget-constrained16 labels7

Scale-constrained11 labels1

Negative21 labelsNone

First choiceAlternativeMentionNegative137 labels in all, every segment counted; 10 of the 26 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Trade Desk and DV360 are the main choices when you want broad reach across many publishers and premium CTV.” Perplexity Sonar · Programmatic · comparative prompt · first choice

“DV360 (41%) ... Exclusive YouTube/GDN access; GA4 integration; strong CTV/video; unified attribution” Grok 4.1 Fast · Programmatic · comparative prompt · first choice

“Biggest inventory access of any DSP — display, video, YouTube, CTV, audio, native, and DOOH” DeepSeek V4 Flash · Programmatic · comparative prompt · first choice

“Best for: Google and YouTube-centered enterprises” GLM 4.7 FlashX · Programmatic · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Walled gardens (e.g., Google, Meta) that trade transparency for closed-loop reach—you can't independently validate their inventory” MiniMax M2.5 · Programmatic · negative prompt · soft negative

“Enterprise options like The Trade Desk or Google DV360 often require $20K-$50K+ monthly minimums, which can be prohibitive.” Grok 4.1 Fast · Video ads · paraphrase prompt · soft negative

“Caution: Use with strong pre-bid filters and third-party verification; don't rely solely on DSP-native controls” GLM 4.7 FlashX · Programmatic · negative prompt · soft negative

“Requires roughly $35K–$50K/month to function efficiently — prohibitive for most mid-sized B2B companies” DeepSeek V4 Flash · Programmatic · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Google Display & Video 360, over the 137 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Display & Video 360 was named but was not.

ProductSame answerTook the first choice insteadHead to head

The Trade Desk122 of 13735Not in the top three

StackAdapt87 of 13722Not in the top three

Amazon DSP78 of 1372Not in the top three

Demandbase36 of 1378Not in the top three

Adobe Advertising34 of 1372Not in the top three

MediaMath24 of 1370Not in the top three

LinkedIn Campaign Manager23 of 1373Not in the top three

Basis23 of 1370Not in the top three

Vibe.co18 of 1372Not in the top three

MNTN16 of 1370Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Display & Video 360. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 20 of the 137 answers that named Google Display & Video 360 and are not a share of its labels.

Domains cited

improvado.io7

vibe.co7

directiveconsulting.com6

getadlib.com6

taqtics.com6

marketingplatform.google.comYour site5

support.google.comYour site5

syntermedia.ai5

6sense.com4

admanage.ai4

Forty-five of the fifty-five domain citations in answers naming Google Display & Video 360 came from somebody else's page.

Pages cited

directiveconsulting.com/blog/the-top-5-programmatic-platforms-leading-the-way-in-20265

improvado.io/blog/top-programmatic-platforms5

taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms5

6sense.com/blog/best-b2b-programmatic-advertising-platforms4

admanage.ai/blog/programmatic-advertising-platforms4

aidigital.com/blog/programmatic-advertising-platforms4

getadlib.com/blog/top-programmatic-advertising-tools4

inbeat.co/articles/top-programmatic-advertising-platforms4

Pages are listed as the models cited them.

Names read as Google Display & Video 360

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Display & Video 360; a claim can dispute any of them.

Google DV360 20Google Display & Video 360 (DV360) 14Google 1

The company

Google Search is the company behind Google Display & Video 360.

Website: google.com
Headquarters: United States
Founded: 1997

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Display & Video 360's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Display & Video 360, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.