Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 14 → 84 of 92
Google · 3 categories · RankedGoogle Display & Video 360
177Judge labels
15First choices
56Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
12% in Video ads for enterprise buyers
Rank 9 of 114 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 10% of its 10 labels there were negative.
What the models named instead of Google Display & Video 360 →By buyer segmentStrongest at enterprise.
Small business90 of 99
0%1 label
under the label threshold
Mid-market9 of 114
2%10 labels
accepted challenger
Enterprise2 of 105
12%32 labels
accepted challenger
In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Google Display & Video 360 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video advertising | Marketing | 2% | 9 of 114 | 10% | 10 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Programmatic and display advertising | Marketing | 2% | 12 of 92 | 38% | 32 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audio and podcast advertising | Marketing | 0% | 91 of 101 | 100% | 1 | under 10 labels · led by AudioGo at 34% |
Movement
Since September 2026, Google Display & Video 360 held within the floor in all three categories: no change cleared 11 points.
Best category · Video ads · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 48 → 9 of 110
Enterprise▼−2Since September 2026: 14% → 12%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 14% in September 2026
Inside the floor by 9 pointsRank 2 → 3 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video ads | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 48 → 9 of 114 |
| Programmatic | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 12 of 92 |
| Audio advertising | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 91 of 101, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Google Display & Video 360 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Google Display & Video 360 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 2 | 5 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 2 | 1 | 2 | 4 | 9 |
| Mistral Small | 0 | 3 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 2 | 0 | 2 | 4 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 2 | 4 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 0 | 2 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct33 labels4
Paraphrase31 labels2
Comparative51 labels13not counted in share
Budget-constrained23 labels8
Scale-constrained9 labels1
Negative30 labels3not counted in share
First choiceAlternativeMentionNegative177 labels in all, every segment counted; 15 of the 31 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Display & Video 360 if you need more advanced programmatic buying, richer audience targeting, and more control across CTV and premium video.” GPT-5.4 mini · Video ads · paraphrase prompt · first choice
“Industry standards like Google DV360, The Trade Desk, and Amazon DSP are generally considered to offer better safety controls” MiniMax M2.5 · Programmatic · negative prompt · first choice
“Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots.” Grok 4.20 · Programmatic · scale prompt · first choice
“If you prioritize Google's ecosystem ... DV360 is often the best choice.” GLM 4.7 FlashX · Programmatic · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“($35K–$50K+/month, no self-serve) ... have high thresholds, complex contracts ... aren't practical for small budgets” Grok 4.20 · Programmatic · budget prompt · hard negative
“What I'd Avoid for Mid-Sized B2B: ... $50K+/month minimum, complex, overkill for mid-market” Kimi K2 · Programmatic · paraphrase prompt · hard negative
“The Caution: In a major 2025 report by Adalytics, it was found that programmatic ads from major advertisers were served on a website hosting child sexual abuse material” GLM 4.7 FlashX · Programmatic · negative prompt · soft negative
“Enterprise options like The Trade Desk or Google DV360 often require high minimum spends ($25K+/month) and dedicated teams, which can overwhelm mid-sized operations.” Grok 4.20 · Programmatic · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Google Display & Video 360, over the 176 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Display & Video 360 was named but was not.ShowHide
Named alongside
The products named in the same answers as Google Display & Video 360, over the 176 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Display & Video 360 was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Google Display & Video 360. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 168 of the 176 answers that named Google Display & Video 360 and are not a share of its labels.
Domains cited
improvado.io82
demandbase.com72
madgicx.com64
heysid.com61
aidigital.com53
vibe.co50
admanage.ai47
syntermedia.ai40
pipeline.zoominfo.com38
smartyads.com35
542 of the 542 domain citations in answers naming Google Display & Video 360 came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Google Display & Video 360 stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Google Display & Video 360 stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- not counted (“google display & video 360”)
- AI search demand for its name, est.
- 6 a month
- Its own site
- It sits on Google's site (google.com), so there are no site figures for it alone
In answers
This editionShare of first choices
2%
rank 9 of 114 in video ads
Segment leader
32%
StackAdapt
- First choices
- 15 across its categories
- Named in
- 176 answers
- Its own site cited
- in 168 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Google Display & Video 360
What the judge wrote, as written, with how often. The vendor table decides that these count as Google Display & Video 360; a claim can dispute any of them.
Google Display & Video 360 (DV360) 17Google DV360 16Display & Video 360 (DV360) 2Google DV360 (Display & Video 360) & Google Ad Manager 1Google Display & Video 360 (DV360) / Google Ads 1Google's DV360 1
Follow Google Display & Video 360
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google is the company behind Google Display & Video 360.ShowHide
The company
Google is the company behind Google Display & Video 360.
ShowHideOn record
Wikidata- Website
- google.com
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Ownership
- Part of Alphabet Inc.
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Display and Video 360 (DV360)
- For
- customer or agency
- Price stated
- Ireland: €84000 - €86000 (EUR) + 15% bonus target + equity + benefits careers.google.com/jobs/results/143270770179482310-dv360-specialist
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications, hosting, customers
What Google Display & Video 360's own pages state, read September 28, 2026: careers.google.com/jobs/results/128590201520825030-video-lead, careers.google.com/jobs/results/89723758264099526-head-of-video, careers.google.com/jobs/results/99306736539574982-dv360-specialist, careers.google.com/jobs/results/143270770179482310-dv360-specialist, careers.google.com/jobs/results/106847025147847366-dv360-specialist. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Display & Video 360's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Display & Video 360, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Display & Video 360 by email, built from the raw record of the edition. It shows:
- where Google Display & Video 360 is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Display & Video 360, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.