Small business▼−6Since September 2026: 9% → 2%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 9% in September 2026
Inside the floor by 5 pointsRank 4 → 8 of 69
3 categories · RankedChoozle
43Judge labels
5First choices
3Negative labels
12 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Programmatic for mid-market buyers
Rank 3 of 92 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 11 labels there were negative.
What the models named instead of Choozle →By buyer segmentRead the same way at every buyer size.
Small business8 of 71
2%28 labels
accepted challenger
Mid-market3 of 92
5%11 labels
accepted challenger
Enterprise39 of 64
0%1 label
under the label threshold
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Choozle for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 5% | 3 of 92 | 0% | 11 | accepted challenger | ▼−1Since September 2026: 4% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Search and social advertising platforms | Marketing | 0% | 70 of 113 | 0% | 1 | under 10 labels · led by Google Ads at 13% | newNew since September 2026: not ranked then, 0% now. |
| Video advertising | Marketing | 0% | 39 of 114 | 0% | 1 | under 10 labels · led by StackAdapt at 32% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Choozle held within the floor in all three categories: no change cleared 11 points.
Best category · Programmatic · by segment
Mid-market▼−1Since September 2026: 4% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 10 pointsRank 4 → 5 of 86
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 of 60, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 4% | 4% | ▼−1Since September 2026: 4% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 3 of 92 |
| Paid ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 70 of 113, unchanged |
| Video ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 114, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Choozle across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Choozle across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 1 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase3 labelsNone
Comparative10 labels4not counted in share
Budget-constrained17 labels4
Scale-constrained6 labels1
Negative5 labels3not counted in share
First choiceAlternativeMentionNegative43 labels in all, every segment counted; 5 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you need the absolute lowest entry point, Vibe and Choozle are especially recommended.” Mistral Small · Programmatic · budget prompt · first choice
“Choozle – best for programmatic beginners / no minimum” Muse Glimmer 30B · Programmatic · budget prompt · first choice
“Choozle ⭐ (Best Overall for Small Budgets)” Kimi K2 · Programmatic · budget prompt · first choice
“Choozle: Built specifically for smaller teams. It is a self-serve platform with very low barriers to entry” Gemini 3.5 Flash · Programmatic · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Choozle, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Choozle was named but was not.ShowHide
Named alongside
The products named in the same answers as Choozle, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Choozle was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Choozle. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 41 of the 43 answers that named Choozle and are not a share of its labels.
Domains cited
madgicx.com30
vibe.co26
adwave.com25
improvado.io17
aidigital.com15
demandbase.com15
smartyads.com15
admanage.ai13
epom.com13
propellant.media13
182 of the 182 domain citations in answers naming Choozle came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
choozle.com is not in Google's top ten for any of the category's searches. In the answers, Choozle takes 5% of first choices and StackAdapt takes 48%.ShowHide
Search and answers
choozle.com is not in Google's top ten for any of the category's searches. In the answers, Choozle takes 5% of first choices and StackAdapt takes 48%.
ShowHideIn search
Google, US estimatesPosition for “programmatic advertising platform”
–
not in the top ten
Position for “best programmatic advertising platform”
–
not in the top ten
- Searches for its name, Google
- 720 a month (“choozle”)
- AI search demand for its name, est.
- 12 a month
- Organic visits to its site
- about 2,161 a month
- Searches its site ranks for
- 612 · 30 in the top three
- Sites linking to it
- 1,378
- Paid Google search
- 3 searches its ads show for, about 14 clicks and $135 a month (estimate)
In answers
This editionShare of first choices
5%
rank 3 of 92 in programmatic
Segment leader
48%
StackAdapt
- First choices
- 5 across its categories
- Named in
- 43 answers
- Its own site cited
- in 41 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on choozle.com
921
subdomains included
Content
573
counted in the table below
Documentation
192
Product · Integration
2 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 463 | 6 | 2026-09-21 | CRM, Tag management | |
| Case study | 29 | 0 | 2024-11-05 | ||
| Glossary or explainer | 27 | 0 | 2021-08-27 | ||
| Webinar or virtual event | 16 | 1 | 2026-09-08 | ||
| Report or ebook | 12 | 1 | 2026-08-14 | ||
| Template or tool | 12 | 0 | 2026-06-06 | ||
| Comparison | 10 | 0 | 2026-03-21 | ||
| News or press | 3 | 0 | 2015-01-21 | ||
| Podcast or video | 1 | 0 | 2019-01-26 |
Most recent
- 2026-09-21Best omnichannel dsp for independent agencies blog
- 2026-09-08Eliminate media waste and drive more from every working media dollar blog
- 2026-09-08Ai powered campaign intelligence with choozle the trade desks kokai copy webinar or virtual event
- 2026-09-04Power to the advertiser calls for the platinum rule blog
- 2026-08-14Choozle 2026 mid year key findings results report report or ebook
- 2026-08-10A b2b marketing guide and how to be successful blog
How it is countedHide how it is counted
Every page choozle.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Choozle
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Choozle is its own company.ShowHide
The company
Choozle is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Self-Service DSP for Agencies | Choozle Programmatic Platform
- For
- agencies and growth brands; mid-market agencies and brands
- Integrations claimed
- 60 choozle.com/pricing
- Customers named
- KrogerLOHRE & ASSOCIATESINTERNATIONAL AIRLINEWalmartMeta
- Not stated on the pages read
- Price, starting price, free plan or trial, certifications, hosting
What Choozle's own pages state, read October 5, 2026: choozle.com, choozle.com/pricing, trust.choozle.com, choozle.com/solutions/winnable-market, choozle.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Choozle's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Choozle, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Choozle by email, built from the raw record of the edition. It shows:
- where Choozle is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Choozle, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Choozle is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Choozle is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideChoozle is among the products AI models recommend first in Programmatic and display advertising this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.