Programmatic and display advertising · September 2026 Edition
StackAdapt vs Choozle
Ten of twelve models named StackAdapt first on the direct prompt; zero named Choozle. StackAdapt was named by twelve of the twelve models and Choozle by nine and StackAdapt carries 54 labels and Choozle 13, so the shares are not directly comparable.
Named in nine categories this edition.
Named in two categories this edition.
First-choice share61%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%23%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 14; printed, not drawn.
Labels5413A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, StackAdapt reading right to left. Rank and label count are printed, not drawn.AdRoll ABM was named alongside these two in seven of the twelve direct answers. StackAdapt vs AdRoll · StackAdapt vs The Trade Desk · StackAdapt vs Demandbase
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
StackAdaptFirst choices, of twelve modelsChoozle
Direct1001 against StackAdapt
Paraphrase100
Comparative00
Budget-constrained421 against StackAdapt · 3 against Choozle
Scale-constrained40
Negative002 against StackAdapt
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where StackAdapt and Choozle stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | |
StackAdapt Choozle first choice named as an alternative argued againstblank: not namedEach cell is one answer, StackAdapt on the left and Choozle on the right.The direct prompt
The plain question, one answer per model, grouped by where StackAdapt and Choozle stood in it.
StackAdapt first, Choozle an alternative
10 of 12 modelsChoozle was named in the answer but not as the choice, or not at all.Claude Haiku 4.5StackAdapt alternatives: AdRoll ABM, Hey Sid, LinkedIn Campaign Manager
Gemini 3.5 FlashStackAdapt alternatives: AdRoll ABM, Choozle, Metadata.io
Perplexity SonarStackAdapt alternatives: Basis, DV360, Demandbase, The Trade Desk
Grok 4.1 FastStackAdapt alternatives: Demandbase, Google Display & Video 360, Hey Sid, LinkedIn Campaign Manager
Mistral SmallStackAdapt alternatives: AdRoll ABM, Hey Sid
DeepSeek V4 FlashStackAdapt alternatives: AdRoll ABM, Demandbase, Hey Sid, LinkedIn Campaign Manager
Llama 4 MaverickStackAdapt
Kimi K2StackAdapt alternatives: AdRoll ABM, Hey Sid
GLM 4.7 FlashXStackAdapt alternatives: AdRoll ABM, Amazon DSP, Google Display & Video 360
MiniMax M2.5StackAdapt alternatives: Google Display & Video 360, Hey Sid, The Trade Desk
Neither was named
2 of 12 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniAdRoll ABM alternatives: 6sense, Demandbase
Qwen 3.7 FlashThe Trade Desk alternatives: Demandbase, Google Display & Video 360, Zeta Global
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
StackAdapt leads by twenty-three points.
StackAdapt32%#1 of 12Choozle9%#4 of 12Mid-marketThe figures above
StackAdapt leads by fifty-seven points.
StackAdapt61%#1 of 14Choozle4%#4 of 14Enterprise
Choozle is not named for this buyer.
StackAdapt9%#3 of 6Choozle—not namedWhat the models said about StackAdapt
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“Why avoid: If CTV represents over 40% of planned spend, these platforms should be eliminated” GLM 4.7 FlashX · negative prompt · hard negative
“StackAdapt if CTV is a major share of your budget, you need access to major walled gardens” Perplexity Sonar · negative prompt · soft negative
“I'd choose StackAdapt for most companies with a limited budget because it is the most consistently recommended *low-to-mid budget* platform” Perplexity Sonar · budget prompt · first choice
“Highly regarded for its intuitive UI, excellent customer support, absence of heavy minimum spends, and robust AI-driven optimizations” Gemini 3.5 Flash · scale prompt · first choice
“StackAdapt is a standout here. It requires no ad-ops specialist... For B2B / ABM campaigns: Start with StackAdapt.” Qwen 3.7 Flash · scale prompt · first choice
What the models said about Choozle
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“If your monthly budget is under $2,000, Choozle is no longer the most cost-effective option.” Gemini 3.5 Flash · budget prompt · hard negative
“Straightforward self-serve DSP but requires ~$15K/90 days (better at slightly higher budgets)” DeepSeek V4 Flash · budget prompt · soft negative
“Good self-serve DSPs (4.6/5 G2), but practical mins ~$5K–$15K/90 days” Grok 4.1 Fast · budget prompt · soft negative
“Start with Choozle if you want a balance of premium inventory access and manageable minimums” GLM 4.7 FlashX · budget prompt · first choice
“start with AdRoll or Choozle—they're designed for smaller advertisers” MiniMax M2.5 · budget prompt · first choice
“like AdRoll and Choozle, can operate with budgets of a few hundred dollars a month” Llama 4 Maverick · budget prompt · alternative
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.