Programmatic and display advertising · September 2026 Edition
The Trade Desk vs Choozle
One of twelve models named The Trade Desk first on the direct prompt; zero named Choozle. The Trade Desk was named by twelve of the twelve models and Choozle by nine and The Trade Desk carries 56 labels and Choozle 13, so the shares are not directly comparable.
By Trade Desk, Ventura, United States, founded 2009. Named in seven categories this edition.
Named in two categories this edition.
First-choice share11%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate41%23%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 14; printed, not drawn.
Labels5613A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, The Trade Desk reading right to left. Rank and label count are printed, not drawn.StackAdapt was named alongside these two in ten of the twelve direct answers. StackAdapt vs The Trade Desk · StackAdapt vs Choozle · AdRoll vs The Trade Desk
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
The Trade DeskFirst choices, of twelve modelsChoozle
Direct108 against The Trade Desk
Paraphrase104 against The Trade Desk
Comparative90
Budget-constrained028 against The Trade Desk · 3 against Choozle
Scale-constrained301 against The Trade Desk
Negative302 against The Trade Desk
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where The Trade Desk and Choozle stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | |
The Trade Desk Choozle first choice named as an alternative argued againstblank: not namedEach cell is one answer, The Trade Desk on the left and Choozle on the right.The direct prompt
The plain question, one answer per model, grouped by where The Trade Desk and Choozle stood in it.
The Trade Desk first, Choozle not the choice
1 of 12 modelsChoozle was named in the answer but not as the choice, or not at all.Qwen 3.7 FlashThe Trade Desk alternatives: Demandbase, Google Display & Video 360, Zeta Global
Neither was the first choice, one was named
3 of 12 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashStackAdapt alternatives: AdRoll ABM, Choozle, Metadata.io
Perplexity SonarStackAdapt alternatives: Basis, DV360, Demandbase, The Trade Desk
MiniMax M2.5StackAdapt alternatives: Google Display & Video 360, Hey Sid, The Trade Desk
Neither was named
8 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5StackAdapt alternatives: AdRoll ABM, Hey Sid, LinkedIn Campaign Manager
GPT-5.4 miniAdRoll ABM alternatives: 6sense, Demandbase
Grok 4.1 FastStackAdapt alternatives: Demandbase, Google Display & Video 360, Hey Sid, LinkedIn Campaign Manager
Mistral SmallStackAdapt alternatives: AdRoll ABM, Hey Sid
DeepSeek V4 FlashStackAdapt alternatives: AdRoll ABM, Demandbase, Hey Sid, LinkedIn Campaign Manager
Llama 4 MaverickStackAdapt
Kimi K2StackAdapt alternatives: AdRoll ABM, Hey Sid
GLM 4.7 FlashXStackAdapt alternatives: AdRoll ABM, Amazon DSP, Google Display & Video 360
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Choozle leads by four points.
Choozle9%#4 of 12The Trade Desk4%#7 of 12Mid-marketThe figures above
The order flips: The Trade Desk leads at mid-market.
The Trade Desk11%#3 of 14Choozle4%#4 of 14Enterprise
Choozle is not named for this buyer.
The Trade Desk43%#1 of 6Choozle—not namedWhat the models said about The Trade Desk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid DV360/Trade Desk/Amazon DSP: High mins ($25K–$50K/month), fees make them unviable below that.” Grok 4.1 Fast · budget prompt · hard negative
“Avoid Demandbase or The Trade Desk unless your budget is comfortably into six figures annually” Kimi K2 · paraphrase prompt · hard negative
“Platforms to Avoid (for Mid-Market) | The Trade Desk | Requires ~$20K+/month minimum” Kimi K2 · direct prompt · hard negative
“The Trade Desk is often a strong starting point because it excels at ABM, offers granular targeting, has competitive pricing with lower minimum commitments” Claude Haiku 4.5 · paraphrase prompt · first choice
“The Trade Desk is the largest independent DSP on the market... champion of the "open web," offering unbiased attribution.” Gemini 3.5 Flash · comparative prompt · first choice
“The Trade Desk and DV360 are the main choices when you want broad reach across many publishers and premium CTV.” Perplexity Sonar · comparative prompt · first choice
What the models said about Choozle
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“If your monthly budget is under $2,000, Choozle is no longer the most cost-effective option.” Gemini 3.5 Flash · budget prompt · hard negative
“Straightforward self-serve DSP but requires ~$15K/90 days (better at slightly higher budgets)” DeepSeek V4 Flash · budget prompt · soft negative
“Good self-serve DSPs (4.6/5 G2), but practical mins ~$5K–$15K/90 days” Grok 4.1 Fast · budget prompt · soft negative
“Start with Choozle if you want a balance of premium inventory access and manageable minimums” GLM 4.7 FlashX · budget prompt · first choice
“start with AdRoll or Choozle—they're designed for smaller advertisers” MiniMax M2.5 · budget prompt · first choice
“like AdRoll and Choozle, can operate with budgets of a few hundred dollars a month” Llama 4 Maverick · budget prompt · alternative
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.