AdRoll vs The Trade Desk
Zero of twelve models named AdRoll first on the direct prompt; one named The Trade Desk. AdRoll was named by nine of the twelve models and The Trade Desk by twelve and AdRoll carries 10 labels and The Trade Desk 56, so the shares are not directly comparable.
San Francisco, United States, founded 2007. Named in five categories this edition.
By Trade Desk, Ventura, United States, founded 2009. Named in seven categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
AdRollFirst choices, of twelve modelsThe Trade Desk
The direct prompt
The Trade Desk first, AdRoll not the choice
1 of 12 modelsAdRoll was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
9 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
AdRoll21%#2 of 12The Trade Desk4%#7 of 12The Trade Desk43%#1 of 6AdRoll—not namedWhat the models said about AdRoll
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“More e-commerce/retargeting focused; weaker as a full programmatic DSP” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Best default choice: AdRoll — lowest barrier to entry (no minimum, pay-as-you-go), easy setup, built for small businesses” DeepSeek V4 Flash · budget prompt · first choice
“AdRoll is a household name for a reason. It is built specifically for growing brands and e-commerce stores.” Gemini 3.5 Flash · budget prompt · first choice
“AdRoll edges out for versatility at tiny budgets based on reviews and accessibility.” Grok 4.1 Fast · budget prompt · first choice
What the models said about The Trade Desk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid DV360/Trade Desk/Amazon DSP: High mins ($25K–$50K/month), fees make them unviable below that.” Grok 4.1 Fast · budget prompt · hard negative
“Avoid Demandbase or The Trade Desk unless your budget is comfortably into six figures annually” Kimi K2 · paraphrase prompt · hard negative
“Platforms to Avoid (for Mid-Market) | The Trade Desk | Requires ~$20K+/month minimum” Kimi K2 · direct prompt · hard negative
“The Trade Desk is often a strong starting point because it excels at ABM, offers granular targeting, has competitive pricing with lower minimum commitments” Claude Haiku 4.5 · paraphrase prompt · first choice
“The Trade Desk is the largest independent DSP on the market... champion of the "open web," offering unbiased attribution.” Gemini 3.5 Flash · comparative prompt · first choice
“The Trade Desk and DV360 are the main choices when you want broad reach across many publishers and premium CTV.” Perplexity Sonar · comparative prompt · first choice
Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.