Every category where a model named AdRoll for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	13%	2 of 96	10%	10	accepted challenger
Search and social advertising platforms	Marketing	2%	23 of 137	33%	6	under 10 labels · led by Google Ads at 10%
Channel partner and local marketing	Partner and channel	0%	35 of 108	0%	2	under 10 labels · led by JourneyBee at 15%
Account-based marketing platforms	Marketing	0%	35 of 76	0%	1	under 10 labels · led by AdRoll ABM at 56%
Ecommerce marketing	Marketing	0%	125 of 154	100%	1	under 10 labels · led by HubSpot Marketing Hub at 36%

Movement

This is the first edition on this tier, so no move can be computed for AdRoll yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated AdRoll across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	0	2
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	1	0	0	2	3
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	1	1	0	1	3
Mistral Small	1	0	0	0	1
DeepSeek V4 Flash	1	0	0	1	2
Llama 4 Maverick	0	2	0	0	2
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	2	0	0	2
MiniMax M2.5	1	1	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels1

Paraphrase7 labels3

Comparative14 labels5not counted in share

Budget-constrained24 labels14

Scale-constrained2 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative67 labels in all, every segment counted; 18 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best default choice: AdRoll — lowest barrier to entry (no minimum, pay-as-you-go), easy setup, built for small businesses” DeepSeek V4 Flash · Programmatic · budget prompt · first choice

“or AdRoll if you specifically need strong ABM and multi-channel paid media capabilities with simpler setup” Claude Haiku 4.5 · Paid ads · paraphrase prompt · first choice

“AdRoll is a household name for a reason. It is built specifically for growing brands and e-commerce stores.” Gemini 3.5 Flash · Programmatic · budget prompt · first choice

“AdRoll edges out for versatility at tiny budgets based on reviews and accessibility.” Grok 4.1 Fast · Programmatic · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Programmatic advertisers frequently warn against AdRoll due to high viewability fraud, bloated fees” Gemini 3.5 Flash · Paid ads · negative prompt · hard negative

“Independent Retargeting Networks (e.g., AdRoll, Criteo) ... The Trap: Inflated/Cooked Attribution.” Gemini 3.5 Flash · Ecommerce marketing · negative prompt · hard negative

“More e-commerce/retargeting focused; weaker as a full programmatic DSP” DeepSeek V4 Flash · Programmatic · paraphrase prompt · soft negative

“AdRoll if search >50% of budget. ... Weaker on core search (PPC)” Grok 4.1 Fast · Paid ads · direct prompt · soft negative

Named alongside

The products named in the same answers as AdRoll, over the 67 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AdRoll was named but was not.

ProductSame answerTook the first choice insteadHead to head

StackAdapt37 of 679Compare →

The Trade Desk35 of 671Compare →

Choozle24 of 671Not in the top three

Amazon DSP20 of 670Not in the top three

DV36020 of 670Not in the top three

Google Ads18 of 674Not in the top three

Meta Ads13 of 674Not in the top three

Google Display & Video 36012 of 671Not in the top three

LinkedIn Campaign Manager11 of 672Not in the top three

Vibe.co11 of 672Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named AdRoll. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 13 of the 67 answers that named AdRoll and are not a share of its labels.

Domains cited

adroll.comYour site5

improvado.io5

vibe.co4

adgeeks.agency3

adwave.com3

aidigital.com3

guideflow.com3

heysid.com3

reddit.com3

syntermedia.ai3

Thirty of the thirty-five domain citations in answers naming AdRoll came from somebody else's page.

Pages cited

adgeeks.agency/news/best-programmatic-advertising-agencies-for-small-businesses-in-20263

adroll.com/agency3

adwave.com/resources/best-programmatic-advertising-platforms3

aidigital.com/blog/programmatic-advertising-platforms3

improvado.io/blog/top-programmatic-platforms3

vibe.co/blog/how-to/programmatic-advertising-platforms3

2pointagency.com/glossary/best-programmatic-ad-platforms-for-small-budgets2

admanage.ai/blog/programmatic-advertising-platforms2

Pages are listed as the models cited them.

The company

AdRoll.

Website: adroll.com
Headquarters: San Francisco, United States
Founded: 2007

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AdRoll's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AdRoll, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adroll.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.