Small business▼−13Since September 2026: 21% → 9%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked.
9%from 21% in September 2026
Cleared the floor by 2 pointsRank 2 of 69, unchanged
6 categories · RankedAdRoll
64Judge labels
11First choices
6Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
9% in Programmatic for small business buyers
Rank 7 of 92 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 11% of its 9 labels there were negative.
What the models named instead of AdRoll →By buyer segmentRead the same way at every buyer size.
Small business2 of 71
9%26 labels
accepted challenger
Mid-market7 of 92
3%9 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named AdRoll for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 3% | 7 of 92 | 11% | 9 | under 10 labels · led by StackAdapt at 48% | ▼−9Since September 2026: 13% → 4%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 2% | 11 of 159 | 0% | 1 | under 10 labels · led by Segment at 37% | newNew since September 2026: not ranked then, 3% now. |
| Account-based marketing platforms | Marketing | 2% | 12 of 71 | 33% | 3 | under 10 labels · led by AdRoll ABM at 53% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Search and social advertising platforms | Marketing | 2% | 15 of 113 | 9% | 11 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 21 of 114 | 0% | 3 | under 10 labels · led by StackAdapt at 32% | newNew since September 2026: not ranked then, 0% now. |
| Native and content advertising | Marketing | 0% | 29 of 86 | 0% | 2 | under 10 labels · led by StackAdapt at 41% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, AdRoll held within the floor in all six categories: no change cleared 11 points.
Best category · Programmatic · by segment
Mid-market▼−9Since September 2026: 13% → 4%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 13% in September 2026
Inside the floor by 2 pointsRank 2 → 7 of 86
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 13% | 4% | ▼−9Since September 2026: 13% → 4%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 7 of 92 |
| DMP | 0% | 3% | newNew since September 2026: not ranked then, 3% now. | New this edition | Rank 11 of 159, unchanged |
| ABM | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 32 → 12 of 71 |
| Paid ads | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 15 of 113 |
| Video ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 21 of 114, unchanged |
| Native ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 29 of 86, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated AdRoll across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated AdRoll across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 2 | 2 | 0 | 4 |
| Mistral Small | 1 | 1 | 0 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 2 | 0 | 4 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labels5
Paraphrase9 labels1
Comparative15 labels3not counted in share
Budget-constrained12 labels5
Scale-constrained5 labelsNone
Negative8 labels1not counted in share
First choiceAlternativeMentionNegative64 labels in all, every segment counted; 11 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“AdRoll ABM is also recommended for its ease of use and solid ABM feature set, making it a strong fit for mid-market teams” Mistral Small · ABM · direct prompt · first choice
“AdRoll is often the safest budget-friendly choice because it offers a pay-as-you-go plan with no fixed minimum” GPT-5.4 mini · Programmatic · budget prompt · first choice
“AdRoll - a full-funnel advertising platform that combines retargeting, prospecting, and email marketing coordination” Llama 4 Maverick · Paid ads · direct prompt · first choice
“or SmartyAds / AdRoll (if you want easy, low-cost retargeting across the open web)” Gemini 3.5 Flash · Programmatic · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Recent reviews from June 2025 through early 2026 document recurring issues, particularly around Meta (Facebook/Instagram) integrations, campaign delivery delays, and slow support response times.” Claude Haiku 4.5 · Paid ads · negative prompt · soft negative
“Third-Party / DIY "ABM" Add-Ons (e.g., StackAdapt, AdRoll...) Verdict: Avoid the "Frankenstack" approach” DeepSeek V4 Flash · ABM · negative prompt · soft negative
“may lack the scale and advanced features of larger DSPs” Mistral Small · Programmatic · comparative prompt · soft negative
Named alongside
The products named in the same answers as AdRoll, over the 64 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AdRoll was named but was not.ShowHide
Named alongside
The products named in the same answers as AdRoll, over the 64 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AdRoll was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named AdRoll. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 59 of the 64 answers that named AdRoll and are not a share of its labels.
Domains cited
g2.com29
madgicx.com26
blog.hubspot.com18
improvado.io18
pipeline.zoominfo.com18
aidigital.com16
demandbase.com16
heysid.com16
adwave.com15
smartyads.com14
186 of the 186 domain citations in answers naming AdRoll came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
adroll.com is not in Google's top ten for any of the category's searches. In the answers, AdRoll takes 3% of first choices and StackAdapt takes 48%.ShowHide
Search and answers
adroll.com is not in Google's top ten for any of the category's searches. In the answers, AdRoll takes 3% of first choices and StackAdapt takes 48%.
ShowHideIn search
Google, US estimatesPosition for “programmatic advertising platform”
–
not in the top ten
Position for “best programmatic advertising platform”
–
not in the top ten
- Searches for its name, Google
- 2,900 a month (“adroll”)
- AI search demand for its name, est.
- 50 a month
- Organic visits to its site
- about 52,273 a month
- Searches its site ranks for
- 8,303 · 411 in the top three
- Sites linking to it
- 22,430
- Paid Google search
- 1 searches its ads show for, about 1 clicks and $0 a month (estimate)
In answers
This editionShare of first choices
3%
rank 7 of 92 in programmatic
Segment leader
48%
StackAdapt
- First choices
- 11 across its categories
- Named in
- 64 answers
- Its own site cited
- in 59 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on adroll.com
1,842
subdomains included
Content
1,482
counted in the table below
Documentation
0
Product · Integration
86 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,134 | 8 | 2026-09-21 | ABM, SEO | |
| News or press | 115 | 11 | 2026-09-22 | Ecommerce marketing, Marketing automation | |
| Webinar or virtual event | 52 | 1 | 2026-09-25 | Ecommerce marketing, ABM | |
| Comparison | 41 | 0 | 2026-06-04 | Mobile apps | |
| Template or tool | 40 | 1 | 2026-08-12 | SEO | |
| Glossary or explainer | 37 | 0 | 2026-04-09 | ||
| Report or ebook | 28 | 0 | 2023-11-02 | ||
| Case study | 26 | 5 | 2026-08-03 | ABM | |
| Podcast or video | 5 | 0 | 2025-11-20 | ||
| Conference or event | 4 | 0 | 2021-01-28 |
Most recent
- 2026-09-25Getting ahead of the game with brand ads webinar or virtual event
- 2026-09-22Adroll reports 45 drop in prospecting cpms ahead of the holiday advertising season news or press
- 2026-09-21Multi touch attribution modeling data blog
- 2026-09-15How 3 ecom brands increased roas and sales with adroll blog
- 2026-09-08Adroll named finalist in 2026 digiday technology awards in buy side programmatic platform category news or press
- 2026-09-03Cross channel retargeting campaign management blog
How it is countedHide how it is counted
Every page adroll.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow AdRoll
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AdRoll.ShowHide
The company
AdRoll.
ShowHideOn record
Wikidata- Website
- adroll.com
- Headquarters
- San Francisco, United States
- Founded
- 2007
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Multichannel Advertising & Account-Based Marketing Platform
- For
- savvy marketers
- Price stated
- Ads; Marketing & Ads Plus adroll.com
- Starting price
- 0 adroll.com
- Free plan or trial
- Ads adroll.com
- Integrations claimed
- 70 adroll.com/solutions/b2b
- Certifications
- Interactive Advertising Bureau memberNetwork Advertising Initiative memberTrustworthy Accountability Group member
- Customers named
- AlgaeCalKNB OnlineRMS BeautyFP MarketsCohere HealthPitchBookSnowflakeQuint
- Not stated on the pages read
- Hosting
What AdRoll's own pages state, read September 28, 2026: adroll.com, adroll.com/pricing, adroll.com/solutions/b2b, adroll.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AdRoll's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AdRoll, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AdRoll by email, built from the raw record of the edition. It shows:
- where AdRoll is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AdRoll, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.