GTM AI Index
Index Vendors AdRoll › Alternatives · September 2026 Edition
One category · what the models named instead

Alternatives to AdRoll, as AI models named them

In the September 2026 Edition, 182 of the 216 answers collected in the one category where AdRoll holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 182 answers that did not name AdRoll, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Programmatic and display advertising

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when AdRoll is not its first choice or an alternative in it.
Small businessAdRoll is #2 of 12 here at 21% of first choices, 28 labels.

Forty-seven of the seventy-two answers did not name AdRoll; it was the first choice in fifteen. The first choices in those forty-seven answers, twelve products in all, the eight most named:

4 more in the record.The full small business standing →
Mid-marketAdRoll is #2 of 14 here at 13% of first choices, 10 labels.

Sixty-three of the seventy-two answers did not name AdRoll; it was the first choice in six. The first choices in those sixty-three answers, ten products in all, the eight most named:

2 more in the record.The full mid-market standing →
EnterpriseAdRoll holds 0 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name AdRoll; it was the first choice in zero. The first choices in those seventy-two answers, twelve products in all, the eight most named:

4 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled AdRoll neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named AdRoll only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from AdRoll's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of AdRoll was named by a model, not endorsed by anyone.