AdRoll vs Demandbase
Zero of twelve models named AdRoll first on the direct prompt; zero named Demandbase. AdRoll was named by nine of the twelve models and Demandbase by nine and AdRoll carries 10 labels and Demandbase 17, so the shares are not directly comparable.
San Francisco, United States, founded 2007. Named in five categories this edition.
San Francisco, United States, founded 2006. Named in eighteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
AdRollFirst choices, of twelve modelsDemandbase
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | |
AdRoll Demandbase first choice named as an alternative argued againstblank: not namedEach cell is one answer, AdRoll on the left and Demandbase on the right.The direct prompt
Neither was the first choice, one was named
5 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
7 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
AdRoll21%#2 of 12Demandbase0%#11 of 12Demandbase17%#2 of 6AdRoll—not namedWhat the models said about AdRoll
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“More e-commerce/retargeting focused; weaker as a full programmatic DSP” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Best default choice: AdRoll — lowest barrier to entry (no minimum, pay-as-you-go), easy setup, built for small businesses” DeepSeek V4 Flash · budget prompt · first choice
“AdRoll is a household name for a reason. It is built specifically for growing brands and e-commerce stores.” Gemini 3.5 Flash · budget prompt · first choice
“AdRoll edges out for versatility at tiny budgets based on reviews and accessibility.” Grok 4.1 Fast · budget prompt · first choice
What the models said about Demandbase
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Platforms to Avoid for Mid-Market B2B ... Demandbase/6sense: Enterprise pricing ($50K+/year minimum)” Mistral Small · direct prompt · hard negative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.