Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 72 → 71 of 71
24 categories · RankedDemandbase
692Judge labels
95First choices
209Negative labels
14 / 14Models named it
24Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
51% in ABM for enterprise buyers
Rank 4 of 71 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 49% of its 69 labels there were negative.
What the models named instead of Demandbase →By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business74 of 74
0%55 labels
criticized challenger
Mid-market4 of 71
8%69 labels
criticized challenger
Enterprise1 of 46
51%75 labels
endorsed leader
In abm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Demandbase for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Account-based marketing platforms | Marketing | 8% | 4 of 71 | 49% | 69 | criticized challenger | ▲+5Since September 2026: 4% → 9%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Programmatic and display advertising | Marketing | 3% | 5 of 92 | 4% | 28 | accepted challenger | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail, proximity and IoT marketing | Marketing | 2% | 15 of 130 | 0% | 1 | under 10 labels · led by Foursquare Proximity at 15% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Identity resolution | GTM data and infrastructure | 2% | 26 of 140 | 33% | 6 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail media platforms | Marketing | 2% | 15 of 121 | 0% | 3 | under 10 labels · led by Amazon Ads at 33% | |
| B2B intent data providers | Sales | 0% | 16 of 60 | 35% | 49 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data enrichment | GTM data and infrastructure | 0% | 10 of 50 | 0% | 11 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 20 of 114 | 20% | 10 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 0% | 41 of 157 | 29% | 7 | under 10 labels · led by HubSpot Breeze at 24% | |
| Audience and consumer insights platforms | Marketing | 0% | 27 of 155 | 14% | 7 | under 10 labels · led by SparkToro at 19% | |
| Data management platforms | GTM data and infrastructure | 0% | 33 of 159 | 29% | 7 | under 10 labels · led by Segment at 37% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 32 of 172 | 0% | 6 | under 10 labels · led by Apollo.io at 17% | |
| Native and content advertising | Marketing | 0% | 13 of 86 | 0% | 4 | under 10 labels · led by StackAdapt at 41% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales intelligence and contact data | Sales | 0% | 16 of 52 | 0% | 3 | under 10 labels · led by Apollo.io at 73% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Search and social advertising platforms | Marketing | 0% | 89 of 113 | 33% | 3 | under 10 labels · led by Google Ads at 13% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audio and podcast advertising | Marketing | 0% | 87 of 101 | 50% | 2 | under 10 labels · led by AudioGo at 34% | |
| Channel partner and local marketing | Partner and channel | 0% | 104 of 124 | 50% | 2 | under 10 labels · led by Channelscaler at 10% | newNew since September 2026: not ranked then, 0% now. |
| Customer data platforms | GTM data and infrastructure | 0% | 27 of 61 | 0% | 2 | under 10 labels · led by Segment at 49% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Experimentation and personalization | Marketing | 0% | 60 of 71 | 50% | 2 | under 10 labels · led by VWO at 27% | newNew since September 2026: not ranked then, 0% now. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 90 of 142 | 0% | 1 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 41 of 115 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Lead routing and management | Sales | 0% | 74 of 111 | 0% | 1 | under 10 labels · led by LeadAngel at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 0% | 24 of 59 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 63% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Revenue intelligence and forecasting | Sales | 0% | 37 of 76 | 0% | 1 | under 10 labels · led by Clari Copilot at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Demandbase held within the floor in all twenty-four categories: no change cleared 11 points.
Best category · ABM · by segment
Mid-market▲+5Since September 2026: 4% → 9%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
9%from 4% in September 2026
Inside the floor by 6 pointsRank 6 → 3 of 64
Enterprise▲+4Since September 2026: 47% → 51%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
51%from 47% in September 2026
Inside the floor by 7 pointsRank 1 of 44, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ABM | 4% | 9% | ▲+5Since September 2026: 4% → 9%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 4 of 71 |
| DMP | 4% | 0% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 33 of 159 |
| Proximity | 0% | 3% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 112 → 15 of 130 |
| Retail media | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 15 of 121, unchanged |
| Video ads | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 20 of 114 |
| Identity | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 26 of 140 |
| Paid ads | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 89 of 113 |
| Programmatic | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 5 of 92 |
| Intent data | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 → 16 of 60 |
| Enrichment | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 10 of 50 |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 157, unchanged |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 155, unchanged |
| Market intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 32 of 172, unchanged |
| Native ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 28 → 13 of 86 |
| Sales intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 16 of 52 |
| Audio advertising | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 87 of 101, unchanged |
| Channel marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 104 of 124, unchanged |
| CDP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 27 of 61 |
| Experimentation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 60 of 71, unchanged |
| Customer intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 95 → 90 of 142 |
| Ecommerce marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 80 → 41 of 115 |
| Lead routing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 33 → 74 of 111 |
| Marketing automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 22 → 24 of 59 |
| Revenue intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 35 → 37 of 76 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Demandbase across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Demandbase across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 3 | 4 | 2 | 11 |
| GPT-5.4 mini | 3 | 8 | 2 | 3 | 16 |
| Gemini 3.5 Flash | 1 | 9 | 2 | 12 | 24 |
| Perplexity Sonar | 2 | 8 | 2 | 4 | 16 |
| Grok 4.1 Fast | 0 | 7 | 7 | 4 | 18 |
| Mistral Small | 1 | 8 | 6 | 1 | 16 |
| DeepSeek V4 Flash | 1 | 9 | 4 | 8 | 22 |
| Llama 4 Maverick | 2 | 1 | 5 | 1 | 9 |
| Qwen 3.7 Flash | 1 | 4 | 4 | 6 | 15 |
| Kimi K2 | 2 | 8 | 3 | 10 | 23 |
| GLM 4.7 FlashX | 1 | 3 | 4 | 5 | 13 |
| MiniMax M2.5 | 2 | 8 | 3 | 2 | 15 |
| GPT-6 Luna | 1 | 7 | 1 | 2 | 11 |
| Muse Glimmer 30B | 1 | 8 | 4 | 5 | 18 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct208 labels47
Paraphrase162 labels33
Comparative122 labels26not counted in share
Budget-constrained52 labels9
Scale-constrained58 labels6
Negative90 labels3not counted in share
First choiceAlternativeMentionNegative692 labels in all, every segment counted; 95 of the 124 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Prioritize platforms that balance high-quality intent data with easy-to-use orchestration (e.g., demandbase, Terminus, 6sense, or Rollworks” Qwen 3.7 Flash · ABM · scale prompt · first choice
“Demandbase is the only DSP built for B2B from the ground up... making it an excellent choice if you want account-based marketing features.” Claude Haiku 4.5 · Retail media · direct prompt · first choice
“boasts one of the strongest native Demand-Side Platforms (DSP) for B2B advertising... highly regarded for its buying group mapping” Gemini 3.5 Flash · ABM · comparative prompt · first choice
“Most comprehensive platform: Combines first-party and third-party data with AI-driven insights into a unified account view” Kimi K2 · ABM · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“the absolute worst thing you can do is sign an annual contract with enterprise-grade giants like 6sense or Demandbase” Gemini 3.5 Flash · ABM · budget prompt · hard negative
“Expensive (opaque pricing, often $60K+/year minimum), heavy implementation (3-6 months), and confusing for mid-market teams.” Grok 4.1 Fast · ABM · negative prompt · hard negative
“should avoid 6sense and Demandbase because costs of $15K–$25K/year and complexity rarely pay off” Claude Haiku 4.5 · ABM · paraphrase prompt · hard negative
“Enterprise platforms like 6sense and Demandbase cost $45K–$100K+ annually ... these are overkill” Kimi K2 · ABM · budget prompt · hard negative
Named alongside
The products named in the same answers as Demandbase, over the 692 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Demandbase was named but was not.ShowHide
Named alongside
The products named in the same answers as Demandbase, over the 692 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Demandbase was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Demandbase. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 672 of the 692 answers that named Demandbase and are not a share of its labels.
Domains cited
demandbase.comYour site406
pipeline.zoominfo.com348
abmatic.ai162
g2.com156
prospeo.io124
zenabm.com122
salesmotion.io116
rb2b.com115
lusha.com111
guideflow.com110
1,364 of the 1,770 domain citations in answers naming Demandbase came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
demandbase.com ranks 2 on Google for the category's searches. In the answers, Demandbase takes 8% of first choices and AdRoll ABM takes 53%.ShowHide
Search and answers
demandbase.com ranks 2 on Google for the category's searches. In the answers, Demandbase takes 8% of first choices and AdRoll ABM takes 53%.
ShowHideIn search
Google, US estimatesPosition for “account-based marketing platform”
7
Position for “best account-based marketing platform”
2
- Searches for its name, Google
- 5,400 a month (“demandbase”)
- AI search demand for its name, est.
- 211 a month
- Organic visits to its site
- about 42,531 a month
- Searches its site ranks for
- 3,942 · 586 in the top three
- Sites linking to it
- 7,068
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
8%
rank 4 of 71 in ABM
Segment leader
53%
AdRoll ABM
- First choices
- 95 across its categories
- Named in
- 692 answers
- Its own site cited
- in 672 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on demandbase.com
2,483
subdomains included
Content
1,612
counted in the table below
Documentation
30
Product · Integration
133 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 524 | undated | ABM, CRM | ||
| Podcast or video | 397 | 0 | 2024-07-23 | ABM, SEO | |
| News or press | 256 | 0 | 2024-09-24 | ABM, CRM | |
| Webinar or virtual event | 170 | 0 | 2023-08-16 | ABM, CDP | |
| Report or ebook | 125 | 0 | 2025-05-01 | ABM | |
| Case study | 60 | 0 | 2025-09-29 | ABM, CRM | |
| Conference or event | 45 | 6 | 2026-09-21 | ABM | |
| Comparison | 16 | 4 | 2026-09-02 | ABM | |
| Glossary or explainer | 14 | 2 | 2026-09-04 | ABM, Enrichment | |
| Template or tool | 5 | 0 | 2024-12-20 |
Most recent
- 2026-09-21Cmo cro growth strategy conference or event
- 2026-09-04What is a go to market gtm strategy glossary or explainer
- 2026-09-02Apollo alternatives competitors comparison
- 2026-08-28Demandbase ai vs general ai comparison
- 2026-08-20Funnel to fork new york hudson table conference or event
- 2026-08-11What is intent data glossary or explainer
Events in person
Last twelve months
- October 19, 2026 to October 20, 2026GO NYCBrooklyn
- October 13, 2026 to October 15, 2026Let's connect at MAICONCleveland · exhibited
- September 30, 2026ABM made simple: Start smart with AIAmsterdam
As the event pages on demandbase.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page demandbase.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Demandbase
What the judge wrote, as written, with how often. The vendor table decides that these count as Demandbase; a claim can dispute any of them.
Demandbase One 9Demandbase (Advertising Cloud) 1Demandbase (Demandbase One) 1Demandbase (Zoominfo) 1Demandbase / Demandbase One 1demandbase 1
Follow Demandbase
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Demandbase.ShowHide
The company
Demandbase.
ShowHideOn record
Wikidata- Website
- demandbase.com
- Headquarters
- San Francisco, United States
- Founded
- 2006
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- ABM platform for B2B sales & marketing success; an AI-powered, account-based go-to-market platform for B2B sales, marketing, advertising, and data teams.
- For
- B2B sales, marketing, advertising, and data teams
- Price stated
- Fill out the form, and we’ll customize a pricing plan that works perfectly for you. demandbase.com/pricing
- Starting price
- 0 demandbase.com/products/data
- Certifications
- ISO/IEC 27001SOC 2
- Customers named
- ZoomIBM ConsultingSAP ConcurBreakoutDenodoPageUpUnanetAchievers
- Not stated on the pages read
- Free plan or trial, integrations, hosting
What Demandbase's own pages state, read September 28, 2026: demandbase.com, demandbase.com/pricing, trust.demandbase.com, demandbase.com/products/data, demandbase.com/resources/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Demandbase's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Demandbase, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Demandbase by email, built from the raw record of the edition. It shows:
- where Demandbase is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Demandbase, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.