| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| B2B intent data providers | Sales | 0% | 12 of 40 | 32% | 28 | criticized challenger |
| Attribution and marketing mix modeling | Marketing | 0% | 45 of 82 | 0% | 1 | under 10 labels |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 0 | 1 | 3 | 4 |
| Claude Opus 4.8 | 0 | 3 | 2 | 1 | 6 |
| GPT-6 Astra | 0 | 2 | 0 | 1 | 3 |
| GPT-5.6 Sol | 1 | 2 | 1 | 2 | 6 |
| Gemini 3.1 Pro | 0 | 2 | 4 | 1 | 7 |
| Perplexity Sonar Pro | 0 | 2 | 0 | 1 | 3 |
Verbatim evidence the judge attached to positive labels.
“Enterprise ABM: 6sense vs. Demandbase” GPT-5.6 Sol · Intent data · comparative prompt · first choice
“Strong combination of intent, account intelligence, account identification and advertising activation.” GPT-5.6 Sol · Intent data · paraphrase prompt · alternative
“similar to 6sense, but generally strongest when you are already committed to an ABM platform approach” Perplexity Sonar Pro · Intent data · direct prompt · alternative
“A reputable intent provider (like 6sense, Demandbase, or Bombora) will run a 2-to-4-week PoC” Gemini 3.1 Pro · Intent data · negative prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Skip the enterprise platforms for now. Enterprise platforms like 6sense and Demandbase are designed for larger organizations” Claude Opus 4.8 · Intent data · budget prompt · hard negative
“Avoid enterprise platforms like 6sense, Demandbase, and often Bombora if budget is tight” Perplexity Sonar Pro · Intent data · budget prompt · hard negative
“priced for teams that already have an SDR function to act on the signals. Typical entry points run roughly $25k–$100k+/year.” Claude Opus 5 · Intent data · budget prompt · soft negative
“enterprise providers like 6sense, Demandbase, ZoomInfo, or Bombora has cost tens of thousands of dollars per year” Gemini 3.1 Pro · Intent data · budget prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Demandbase, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.