Small business▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 6 → 12 of 63
6 categories · RankedBombora
241Judge labels
24First choices
73Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
27% in Intent data for mid-market buyers
Rank 2 of 60 in the mid-market standingcriticized challenger
6 of 14 models made it the first choice on the direct prompt; 27% of its 66 labels there were negative.
What the models named instead of Bombora →By buyer segmentStrongest at mid-market.
Small business13 of 68
2%60 labels
criticized challenger
Mid-market2 of 60
27%66 labels
criticized challenger
Enterprise3 of 46
15%66 labels
accepted challenger
In intent data · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Bombora for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| B2B intent data providers | Sales | 27% | 2 of 60 | 27% | 66 | criticized challenger | ▼−10Since September 2026: 35% → 25%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Account-based marketing platforms | Marketing | 0% | 64 of 71 | 40% | 5 | under 10 labels · led by AdRoll ABM at 53% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 40 of 172 | 20% | 5 | under 10 labels · led by Apollo.io at 17% | |
| Audience and consumer insights platforms | Marketing | 0% | 28 of 155 | 0% | 4 | under 10 labels · led by SparkToro at 19% | |
| Sales intelligence and contact data | Sales | 0% | 20 of 52 | 0% | 3 | under 10 labels · led by Apollo.io at 73% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Experimentation and personalization | Marketing | 0% | 67 of 71 | 100% | 1 | under 10 labels · led by VWO at 27% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Bombora held within the floor in all six categories: no change cleared 11 points.
Best category · Intent data · by segment
Mid-market▼−10Since September 2026: 35% → 25%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
25%from 35% in September 2026
Inside the floor by 1 pointRank 1 → 2 of 58
Enterprise▼−8Since September 2026: 20% → 11%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 20% in September 2026
Inside the floor by 3 pointsRank 3 of 44, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Intent data | 35% | 25% | ▼−10Since September 2026: 35% → 25%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 → 2 of 60 |
| ABM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 43 → 64 of 71 |
| Market intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 172, unchanged |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 155, unchanged |
| Sales intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 20 of 52 |
| Experimentation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 67 of 71, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Bombora across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Bombora across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 2 | 0 | 5 |
| GPT-5.4 mini | 2 | 0 | 1 | 2 | 5 |
| Gemini 3.5 Flash | 2 | 2 | 2 | 1 | 7 |
| Perplexity Sonar | 2 | 0 | 0 | 2 | 4 |
| Grok 4.1 Fast | 1 | 1 | 2 | 5 | 9 |
| Mistral Small | 0 | 1 | 4 | 0 | 5 |
| DeepSeek V4 Flash | 2 | 3 | 2 | 3 | 10 |
| Llama 4 Maverick | 0 | 1 | 4 | 0 | 5 |
| Qwen 3.7 Flash | 2 | 1 | 1 | 2 | 6 |
| Kimi K2 | 2 | 2 | 1 | 2 | 7 |
| GLM 4.7 FlashX | 1 | 1 | 3 | 0 | 5 |
| MiniMax M2.5 | 1 | 2 | 0 | 1 | 4 |
| GPT-6 Luna | 3 | 0 | 0 | 1 | 4 |
| Muse Glimmer 30B | 1 | 3 | 1 | 3 | 8 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct50 labels9
Paraphrase40 labels11
Comparative42 labels13not counted in share
Budget-constrained31 labels3
Scale-constrained31 labels1
Negative47 labels2not counted in share
First choiceAlternativeMentionNegative241 labels in all, every segment counted; 24 of the 39 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Bombora is the most recognized pure-play intent provider... Choose Bombora if you already have a strong sales/marketing stack and simply need the most trusted third-party intent signals” Kimi K2 · Intent data · comparative prompt · first choice
“I would generally recommend Bombora if your priority is reliable third-party intent data and broad market coverage” Perplexity Sonar · Intent data · paraphrase prompt · first choice
“Practical recommendation for a typical mid-sized B2B company: start with Bombora Company Surge for topic surge intent” Muse Glimmer 30B · Intent data · paraphrase prompt · first choice
“I would start with Bombora (if you just need the intent feed) or ZoomInfo (if you also need robust contact data).” MiniMax M2.5 · Intent data · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Intent signals have high false positives (~20% inaccuracy per tests), wasting SDR time. No self-serve trial, annual contracts ~$30K+.” Grok 4.1 Fast · ABM · negative prompt · hard negative
“Bombora ($25K+/year) and 6sense ($60K+/year) are enterprise-level and not suitable for limited budgets” MiniMax M2.5 · Intent data · budget prompt · hard negative
“Why Skip for Mid-Sized ... standalone (needs extra enrichment tools); too pricey.” Grok 4.1 Fast · Intent data · paraphrase prompt · hard negative
“RB2B / ZoomInfo / Bombora: Contact identification or intent data tools” DeepSeek V4 Flash · Experimentation · negative prompt · hard negative
Named alongside
The products named in the same answers as Bombora, over the 241 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bombora was named but was not.ShowHide
Named alongside
The products named in the same answers as Bombora, over the 241 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bombora was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Bombora. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 227 of the 241 answers that named Bombora and are not a share of its labels.
Domains cited
demandbase.com163
pipeline.zoominfo.com111
rb2b.com94
percepture.com78
zenabm.com62
cio.economictimes.indiatimes.com57
cognism.com57
salesmotion.io56
saleshandy.com55
hginsights.com53
786 of the 786 domain citations in answers naming Bombora came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
bombora.com ranks first on Google for the category's searches. In the answers, Bombora takes 27% of first choices and Apollo.io takes 27%.ShowHide
Search and answers
bombora.com ranks first on Google for the category's searches. In the answers, Bombora takes 27% of first choices and Apollo.io takes 27%.
ShowHideIn search
Google, US estimatesPosition for “b2b intent data provider”
1
Position for “best b2b intent data provider”
–
not in the top ten
- Searches for its name, Google
- 3,600 a month (“bombora”)
- AI search demand for its name, est.
- 82 a month
- Organic visits to its site
- about 17,600 a month
- Searches its site ranks for
- 227 · 65 in the top three
- Sites linking to it
- 3,516
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
27%
rank 2 of 60 in intent data
Segment leader
27%
Apollo.io
- First choices
- 24 across its categories
- Named in
- 241 answers
- Its own site cited
- in 227 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on bombora.com
781
subdomains included
Content
351
counted in the table below
Documentation
5
Product · Integration
0 · 26
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 288 | 9 | 2026-09-23 | ABM, CDP | |
| Case study | 42 | 0 | 2026-06-29 | Identity, ABM | |
| Comparison | 5 | 0 | 2025-12-28 | ||
| Glossary or explainer | 4 | 2 | 2026-07-13 | Enrichment, Identity | |
| Webinar or virtual event | 3 | undated | |||
| Podcast or video | 3 | 0 | 2026-03-17 | ||
| Conference or event | 2 | undated | |||
| Report or ebook | 2 | undated | |||
| Template or tool | 1 | undated | |||
| News or press | 1 | 1 | 2026-08-03 |
Most recent
- 2026-09-23From insight to activation leveraging hg insights and bombora data for b2b advertising success blog
- 2026-09-11Build the right data recipe with bombora digital audiences blog
- 2026-09-09B2b identity graphs and the campaign measurement variable youre likely ignoring blog
- 2026-09-08How publishers use intent data to reclaim direct audience relationships blog
- 2026-09-08Signal over noise how publishers turn intent data into insights in the age of ai blog
- 2026-08-06Intent data trends the research signals behind apples ai chip strategy blog
How it is countedHide how it is counted
Every page bombora.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Bombora
What the judge wrote, as written, with how often. The vendor table decides that these count as Bombora; a claim can dispute any of them.
Bombora Company Surge 3
Follow Bombora
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Bombora is its own company.ShowHide
The company
Bombora is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- B2B data provider for Intent, audience and identity
- For
- enterprise brands and their agencies
- Customers named
- HushlyMiQPremier cybersecurity organizationSphere DSGEvents Industry CouncilCRABoxGradiant
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Bombora's own pages state, read September 28, 2026: bombora.com, bombora.com/case-studies, bombora.com/resource_topic/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bombora's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bombora, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Bombora by email, built from the raw record of the edition. It shows:
- where Bombora is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Bombora, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Bombora is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Bombora is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideBombora is among the products AI models recommend first in B2B intent data providers this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.