| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Sales intelligence and contact data | Sales | 73% | 1 of 52 | 16% | 68 | endorsed leader | ▼−3Since September 2026: 76% → 73%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data enrichment | GTM data and infrastructure | 73% | 1 of 50 | 14% | 72 | endorsed leader | ▲+1Since September 2026: 70% → 71%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales engagement platforms | Sales | 35% | 1 of 66 | 14% | 66 | endorsed leader | ▲+2Since September 2026: 33% → 35%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| B2B intent data providers | Sales | 27% | 1 of 60 | 6% | 36 | accepted challenger | ▲+4Since September 2026: 25% → 29%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI SDR agents | Sales | 24% | 1 of 77 | 0% | 33 | accepted challenger | ▲+8Since September 2026: 20% → 27%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 17% | 1 of 172 | 5% | 20 | accepted challenger | |
| Account-based marketing platforms | Marketing | 11% | 2 of 71 | 0% | 17 | accepted challenger | ▲+9Since September 2026: 4% → 13%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Identity resolution | GTM data and infrastructure | 6% | 5 of 140 | 0% | 4 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | ▲+3Since September 2026: 4% → 7%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 4% | 9 of 155 | 0% | 4 | under 10 labels · led by SparkToro at 19% | |
| Sales dialers and calling | Sales | 2% | 16 of 75 | 0% | 3 | under 10 labels · led by CloudTalk at 22% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Value selling tools | Sales | 2% | 9 of 116 | 0% | 6 | under 10 labels · led by Minoa at 21% | |
| CRM data quality and deduplication | Revenue operations | 0% | 23 of 99 | 29% | 7 | under 10 labels · led by Insycle at 43% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 0% | 30 of 159 | 0% | 4 | under 10 labels · led by Segment at 37% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Channel partner and local marketing | Partner and channel | 0% | 103 of 124 | 33% | 3 | under 10 labels · led by Channelscaler at 10% | newNew since September 2026: not ranked then, 0% now. |
| Lead routing and management | Sales | 0% | 88 of 111 | 33% | 3 | under 10 labels · led by LeadAngel at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Field sales tools | Sales | 0% | 20 of 94 | 0% | 2 | under 10 labels · led by Badger Maps at 38% | |
| Retail, proximity and IoT marketing | Marketing | 0% | 43 of 130 | 0% | 2 | under 10 labels · led by Foursquare Proximity at 15% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales enablement and content | Sales | 0% | 60 of 72 | 50% | 2 | under 10 labels · led by HubSpot Sales Hub at 29% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| CRM | Revenue operations | 0% | 47 of 64 | 100% | 1 | under 10 labels · led by HubSpot CRM at 59% | newNew since September 2026: not ranked then, 0% now. |
| Data clean rooms | GTM data and infrastructure | 0% | 32 of 100 | 0% | 1 | under 10 labels · led by Snowflake Data Clean Rooms at 19% | |
| Digital sales rooms | Sales | 0% | 32 of 73 | 0% | 1 | under 10 labels · led by Dock at 29% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email deliverability and testing tools | Marketing | 0% | 100 of 110 | 100% | 1 | under 10 labels · led by GlockApps at 34% | |
| Email marketing platforms | Marketing | 0% | 29 of 66 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 35% | newNew since September 2026: not ranked then, 0% now. |
| Email verification | GTM data and infrastructure | 0% | 58 of 65 | 100% | 1 | under 10 labels · led by ZeroBounce at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Event lead capture apps | Marketing | 0% | 49 of 70 | 0% | 1 | under 10 labels · led by Blinq at 23% | |
| Revenue intelligence and forecasting | Sales | 0% | 52 of 76 | 0% | 1 | under 10 labels · led by Clari Copilot at 28% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Market intelligence | 0% | 17% | newNew since September 2026: not ranked then, 17% now. | New this edition | Rank 1 of 172, unchanged |
| ABM | 4% | 13% | ▲+9Since September 2026: 4% → 13%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 2 of 71 |
| AI SDR | 20% | 27% | ▲+8Since September 2026: 20% → 27%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 77, unchanged |
| Audience insights | 0% | 4% | newNew since September 2026: not ranked then, 4% now. | New this edition | Rank 9 of 155, unchanged |
| Intent data | 25% | 29% | ▲+4Since September 2026: 25% → 29%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 1 of 60 |
| Sales intel | 76% | 73% | ▼−3Since September 2026: 76% → 73%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 52, unchanged |
| Identity | 4% | 7% | ▲+3Since September 2026: 4% → 7%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 5 of 140 |
| Dialers | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 16 of 75 |
| Value selling | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 9 of 116, unchanged |
| Sales engagement | 33% | 35% | ▲+2Since September 2026: 33% → 35%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 1 of 66 |
| Revenue intel | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 52 of 76 |
| DMP | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 30 of 159 |
| Enrichment | 70% | 71% | ▲+1Since September 2026: 70% → 71%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 50, unchanged |
| CRM data quality | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 23 of 99 |
| Channel marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 103 of 124, unchanged |
| Lead routing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 70 → 88 of 111 |
| Field sales | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 20 of 94, unchanged |
| Proximity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 43 of 130 |
| Sales enablement | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 60 of 72 |
| CRM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 47 of 64, unchanged |
| Data clean rooms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 32 of 100, unchanged |
| Sales rooms | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 32 of 73 |
| Email deliverability | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 100 of 110, unchanged |
| Email marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 29 of 66, unchanged |
| Email verification | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 39 → 58 of 65 |
| Event lead capture | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 49 of 70, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 13 | 6 | 3 | 5 | 27 |
| GPT-5.4 mini | 7 | 7 | 4 | 1 | 19 |
| Gemini 3.5 Flash | 13 | 13 | 4 | 3 | 33 |
| Perplexity Sonar | 9 | 10 | 9 | 3 | 31 |
| Grok 4.1 Fast | 14 | 8 | 8 | 4 | 34 |
| Mistral Small | 9 | 4 | 8 | 1 | 22 |
| DeepSeek V4 Flash | 8 | 8 | 6 | 6 | 28 |
| Llama 4 Maverick | 5 | 2 | 7 | 1 | 15 |
| Qwen 3.7 Flash | 10 | 10 | 2 | 3 | 25 |
| Kimi K2 | 18 | 5 | 6 | 4 | 33 |
| GLM 4.7 FlashX | 14 | 10 | 4 | 2 | 30 |
| MiniMax M2.5 | 12 | 5 | 5 | 2 | 24 |
| GPT-6 Luna | 7 | 5 | 0 | 4 | 16 |
| Muse Glimmer 30B | 9 | 11 | 1 | 2 | 23 |
Verbatim evidence the judge attached to positive labels.
“Apollo.io: Best "All-in-One" Platform for Budget-Conscious Mid-Market Teams... Choose Apollo.io. It combines contact databases with sequencing at an unbeatable price point.” Gemini 3.5 Flash · Sales intel · direct prompt · first choice
“If you're looking for a single platform that gives you both discovery and outreach, go with Apollo.io. It's the go-to all-in-one choice for mid-market teams” GLM 4.7 FlashX · Sales intel · paraphrase prompt · first choice
“Best for budget-conscious teams wanting database + outreach in one tab, giving high-end AI power to small teams who don't have a $5,000 monthly budget” Claude Haiku 4.5 · AI SDR · budget prompt · first choice
“Apollo.io - Best All-in-One for Budget Teams ... probably the most accessible entry point for teams that want intent data without enterprise pricing” Claude Haiku 4.5 · Intent data · budget prompt · first choice
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Apollo's data quality issues are well-documented and compound fast, with 20-30% bounce rates being its most critical weakness” Claude Haiku 4.5 · Sales intel · negative prompt · hard negative
“Credit system is deceptive ... they profit when your data is wrong because you burn more credits.” DeepSeek V4 Flash · Sales engagement · negative prompt · hard negative
“Both had LinkedIn pages yanked in 2024 for scraping violations and terms of service issues” MiniMax M2.5 · Sales intel · negative prompt · hard negative
“data accuracy and billing are the top pain points at scale” Muse Glimmer 30B · Enrichment · negative prompt · hard negative
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 1000 of the 1056 answers that named Apollo.io and are not a share of its labels.
2,251 of the 2,565 domain citations in answers naming Apollo.io came from somebody else's page.
Pages are listed as the models cited them.
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,408 | undated | |||
| Glossary or explainer | 240 | undated | |||
| Comparison | 190 | undated | |||
| Template or tool | 67 | undated | |||
| Webinar or virtual event | 49 | undated | |||
| News or press | 22 | 5 | 2026-09-15 | ||
| Case study | 17 | undated | |||
| Conference or event | 8 | undated | |||
| Report or ebook | 4 | undated |
Every page apollo.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
What Apollo.io's own pages state, read September 28, 2026: apollo.io, apollo.io/pricing, trust.apollo.io, apollo.io/product/api, apollo.io/customers. A claimed page can correct any of them.
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Apollo.io's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Apollo.io, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for Apollo.io by email, built from the raw record of the edition. It shows:
AI models recommend Apollo.io first in Sales intelligence and contact data this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
AI models recommend Apollo.io first in Data enrichment this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
AI models recommend Apollo.io first in Sales engagement platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
AI models recommend Apollo.io first in B2B intent data providers this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
AI models recommend Apollo.io first in AI SDR agents this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
AI models recommend Apollo.io first in Market intelligence platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Apollo.io is among the products AI models recommend first in Account-based marketing platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.