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GTM AI Index
Index › Products › Outreach · October 2026 Edition
Outreach · 14 categories · Ranked

Outreach

314Judge labels
43First choices
112Negative labels
14 / 14Models named it
14Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
57% in Sales engagement for enterprise buyers
Rank 4 of 66 in the mid-market standingcriticized challenger
2 of 14 models made it the first choice on the direct prompt; 35% of its 62 labels there were negative.
What the models named instead of Outreach →
By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
In sales engagement · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Outreach for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Sales engagement platformsSales9%4 of 6635%62criticized challenger▼−4Since September 2026: 15% → 10%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
AI SDR agentsSales2%16 of 7720%5under 10 labels · led by Apollo.io at 24%▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Revenue intelligence and forecastingSales0%23 of 7620%15accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales enablement and contentSales0%61 of 7240%5under 10 labels · led by HubSpot Sales Hub at 29%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales intelligence and contact dataSales0%26 of 5220%5under 10 labels · led by Apollo.io at 73%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Field sales toolsSales0%89 of 9450%4under 10 labels · led by Badger Maps at 38%
Value selling toolsSales0%38 of 1160%3under 10 labels · led by Minoa at 21%
Territory and quota planningRevenue operations0%48 of 1230%2under 10 labels · led by CaptivateIQ Planning at 36%newNew since September 2026: not ranked then, 0% now.
Account-based marketing platformsMarketing0%57 of 710%1under 10 labels · led by AdRoll ABM at 53%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
B2B intent data providersSales0%52 of 600%1under 10 labels · led by Apollo.io at 27%newNew since September 2026: not ranked then, 0% now.
Digital sales roomsSales0%69 of 73100%1under 10 labels · led by Dock at 29%newNew since September 2026: not ranked then, 0% now.
Email deliverability and testing toolsMarketing0%104 of 110100%1under 10 labels · led by GlockApps at 34%
Email marketing platformsMarketing0%36 of 660%1under 10 labels · led by HubSpot Marketing Hub at 35%newNew since September 2026: not ranked then, 0% now.
Website governance and accessibilityMarketing0%93 of 98100%1under 10 labels · led by Siteimprove at 25%

Movement

Since September 2026, Outreach held within the floor in all fourteen categories: no change cleared 11 points.

Best category · Sales engagement · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 48 of 48, unchanged
Mid-market▼−4Since September 2026: 15% → 10%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 15% in September 2026
Inside the floor by 7 pointsRank 3 → 4 of 62
Enterprise▲+17Since September 2026: 42% → 59%, +17 points. Past the 11-point floor: movement. Read over the models both editions asked.
59%from 42% in September 2026
Cleared the floor by 6 pointsRank 1 of 45, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Sales engagement15%10%▼−4Since September 2026: 15% → 10%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 3 → 4 of 66
AI SDR4%2%▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 7 → 16 of 77
Revenue intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 60 → 23 of 76
Sales enablement0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 25 → 61 of 72
Sales intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 19 → 26 of 52
Field sales0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 89 of 94, unchanged
Value selling0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 38 of 116, unchanged
Territory planning0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 48 of 123, unchanged
ABM0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 62 → 57 of 71
Intent data0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 52 of 60, unchanged
Sales rooms0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 69 of 73, unchanged
Email deliverability0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 104 of 110, unchanged
Email marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 36 of 66, unchanged
Website governance0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 93 of 98, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Outreach across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501225
GPT-5.4 mini11215
Gemini 3.5 Flash104510
Perplexity Sonar04138
Grok 4.1 Fast222410
Mistral Small32218
DeepSeek V4 Flash222410
Llama 4 Maverick21306
Qwen 3.7 Flash225312
Kimi K203249
GLM 4.7 FlashX11024
MiniMax M2.514229
GPT-6 Luna13015
Muse Glimmer 30B11226

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct56 labels16
Paraphrase48 labels17
Comparative65 labels23not counted in share
Budget-constrained40 labels6
Scale-constrained45 labels4
Negative60 labels4not counted in share
First choiceAlternativeMentionNegative314 labels in all, every segment counted; 43 of the 70 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Outreach | 150+ reps, complex workflows | $200–250/user/mo | Deepest customization, governance, enterprise features” DeepSeek V4 Flash · Sales engagement · scale prompt · first choice
“Deepest task‑driven sequencing and workflow controls... Enterprise SDR/orgs, RevOps teams needing deep forecasting” GLM 4.7 FlashX · Sales engagement · comparative prompt · first choice
“### 1. Outreach (now Outreach.ai) - Best for: Enterprise sales teams ... Deepest enterprise feature set” MiniMax M2.5 · Sales engagement · comparative prompt · first choice
“A leader in enterprise sales engagement, Outreach is known for AI-powered insights, multi-channel engagement” Mistral Small · Sales engagement · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“This applies to Outreach, SalesLoft, and any tool that encourages high-volume, automated outreach — those platforms are now risking your domain reputation” DeepSeek V4 Flash · Sales engagement · negative prompt · hard negative
“High-Caution Platforms (Frequent Red Flags): Outreach.io ... account termination complaints ... Best for enterprise but buggy for smaller teams.” Grok 4.1 Fast · Sales engagement · negative prompt · hard negative
“you want to avoid premium enterprise platforms like Outreach or Salesloft, which require custom quotes, charge steep per-seat fees” Gemini 3.5 Flash · Sales engagement · budget prompt · hard negative
“be especially cautious with Outreach and Salesloft—they're enterpriseWorkflow platforms, not deliverability platforms” MiniMax M2.5 · Sales engagement · negative prompt · hard negative

Named alongside

The products named in the same answers as Outreach, over the 314 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Outreach was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Gong48 of 31413Not among the top eight
Reply.io48 of 3140Not among the top eight
Lemlist47 of 3141Not among the top eight
Salesforce Sales Engagement43 of 3145Not among the top eight
Groove37 of 3140Not among the top eight
Clari Copilot36 of 31415Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Outreach. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 287 of the 314 answers that named Outreach and are not a share of its labels.

Domains cited

pipeline.zoominfo.com127
blog.hubspot.com100
g2.com93
avoma.com75
artisan.co66
resources.rework.com66
salesforge.ai64
learn.g2.com62
cleverly.co55
cloudtalk.io52

760 of the 760 domain citations in answers naming Outreach came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

outreach.ai is not in Google's top ten for any of the category's searches. In the answers, Outreach takes 9% of first choices and Apollo.io takes 35%.
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In search

Google, US estimates
Position for “sales engagement platform”
–
not in the top ten
Position for “best sales engagement platform”
–
not in the top ten
Searches for its name, Google
33,100 a month (“outreach”)
AI search demand for its name, est.
9,282 a month
Organic visits to its site
about 27,855 a month
Searches its site ranks for
4,575 · 272 in the top three
Sites linking to it
6,068
Paid Google search
1 searches its ads show for, about 4 clicks and $143 a month (estimate)
Ads on GoogleDetailLess
70 ads · 63 text, 7 video · 51 shown in the last 30 days

First shown June 2023, as Outreach Corporation, verified. Ads started 2025-10 to 2026-09: 15 in the year, 55 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
9%
rank 4 of 66 in sales engagement
Segment leader
35%
Apollo.io
First choices
43 across its categories
Named in
314 answers
Its own site cited
in 287 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on outreach.ai
1,322
subdomains included
Content
1,225
counted in the table below
Documentation
0
Product · Integration
24 · 3
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,01692026-09-28CRM, Sales engagement
Webinar or virtual event7702025-12-08
Case study26undated
Glossary or explainer2622026-09-28
Comparison2562026-08-26
Report or ebook2202025-02-27
News or press1502022-01-21
Template or tool1212026-08-10
Podcast or video402020-12-28
Conference or event202022-11-23
How it is countedHide how it is counted

Every page outreach.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Outreach

What the judge wrote, as written, with how often. The vendor table decides that these count as Outreach; a claim can dispute any of them.
Outreach.io 9Outreach (with Kaia) 1Outreach (with quota/forecasting features) 1Outreach AI 1UserWay / Outreach 1

Follow Outreach

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Outreach is its own company.
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Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Outreach's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Outreach, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Outreach by email, built from the raw record of the edition. It shows:

  • where Outreach is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Outreach, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at outreach.ai is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.