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Sales engagement platforms · September 2026 Edition

Outreach vs Instantly

Two of twelve models named Outreach first on the direct prompt; zero named Instantly. Outreach was named by twelve of the twelve models and Instantly by nine and Outreach carries 62 labels and Instantly 15, so the shares are not directly comparable.

Outreach

criticized challenger

By Outreach Corporation, Seattle, United States, founded 2013. Named in eleven categories this edition.

Instantly

accepted challenger

founded 2019. Named in five categories this edition.

First-choice share15%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate31%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 10; printed, not drawn.
Labels6215A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Outreach reading right to left. Rank and label count are printed, not drawn.Salesloft was named alongside these two in twelve of the twelve direct answers. Salesloft vs Outreach · Salesloft vs Instantly · Apollo.io vs Outreach

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales engagement platforms page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OutreachFirst choices, of twelve modelsInstantly
Direct204 against Outreach
Paraphrase101 against Outreach
Comparative601 against Instantly
Budget-constrained015 against Outreach
Scale-constrained40
Negative019 against Outreach · 2 against Instantly
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Outreach and Instantly were named in the same answer forty times, of the 286 answers naming Outreach and the 91 naming Instantly. In those answers Instantly took the first choice three times and Outreach seven.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Outreach and Instantly stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Outreach Instantly first choice named as an alternative argued againstblank: not namedEach cell is one answer, Outreach on the left and Instantly on the right.

The direct prompt

The plain question, one answer per model, grouped by where Outreach and Instantly stood in it.

Outreach first, Instantly not the choice

2 of 12 modelsInstantly was named in the answer but not as the choice, or not at all.
Llama 4 MaverickApollo.io, Outreach, Salesloft
MiniMax M2.5Outreach alternatives: Apollo.io, Salesloft

Neither was the first choice, one was named

6 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5no first choice alternatives: Apollo.io, HubSpot Sales Hub, Outreach, Salesloft
GPT-5.4 miniSalesloft alternatives: HubSpot Sales Hub, Outreach
Perplexity SonarSalesloft alternatives: Apollo.io, HubSpot Sales Hub, Outreach
Mistral SmallApollo.io alternatives: Outreach, Salesloft
Qwen 3.7 FlashSalesloft alternatives: HubSpot Sales Hub, Klenty, Outreach
Kimi K2Apollo.io alternatives: Outreach, Salesloft

Neither was named

4 of 12 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashSalesloft alternatives: Apollo.io, HubSpot Sales Hub
Grok 4.1 FastSalesloft alternatives: Apollo.io, HubSpot Sales Hub
DeepSeek V4 FlashApollo.io alternatives: Groove, HubSpot Sales Hub, Salesloft
GLM 4.7 FlashXApollo.io alternatives: Salesloft

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Instantly leads by two points.
Instantly2%#8 of 13
Outreach0%#13 of 13
The full small business standing →
Mid-marketThe figures above
The order flips: Outreach leads at mid-market.
Outreach15%#3 of 10
Instantly2%#6 of 10
The full mid-market standing →
Enterprise
Outreach leads by forty-two points.
Outreach42%#1 of 7
Instantly0%#– of 7
The full enterprise standing →

What the models said about Outreach

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Red flags: Poor customer support (slow responses, ticket-only), steep learning curve, integration issues ... Avoid if: Non-Salesforce CRM, small team, or high-volume cold email” Grok 4.1 Fast · negative prompt · hard negative
“flag it as risky for first-timers because it often requires a 12-month minimum, may charge for early termination, and can be overkill” Perplexity Sonar · negative prompt · hard negative
“Avoid entirely if: You're a startup or small team looking at Outreach, Salesloft, or ZoomInfo” Kimi K2 · negative prompt · hard negative
“Focus on platforms like Outreach, Salesloft, Apollo.io, or Groove (Clari)... Popular mid-market fits: Outreach (enterprise-scale outbound)” Grok 4.1 Fast · scale prompt · first choice
“🏆 Outreach Best for: Large enterprise sales teams (20+ reps) running complex, multi-stage sales motions” DeepSeek V4 Flash · comparative prompt · first choice
“Outreach — Category leader for enterprise outbound; deepest sequencing, analytics, and admin controls.” DeepSeek V4 Flash · scale prompt · first choice

What the models said about Instantly

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Instantly.ai (CAUTION — account bans & reseller risk)” DeepSeek V4 Flash · negative prompt · soft negative
“they lack deep CRM orchestration or enterprise telephony” Gemini 3.5 Flash · comparative prompt · soft negative
“Klenty/Reply.io/Lemlist/Instantly for SMB/mid-market (better value, multichannel, ~$40-60/user/mo)” Grok 4.1 Fast · negative prompt · first choice
“🥇 Best Overall: Instantly.ai ($30/month) - Exceptional value for pure email campaigns” Mistral Small · budget prompt · first choice
“Consider: Modern alternatives focused on deliverability stability and flexible pricing, such as Instantly, Smartlead” Qwen 3.7 Flash · negative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.