Apollo.io vs Instantly
Five of twelve models named Apollo.io first on the direct prompt; zero named Instantly. Apollo.io was named by twelve of the twelve models and Instantly by nine and Apollo.io carries 57 labels and Instantly 15, so the shares are not directly comparable.
San Francisco, United States, founded 2015. Named in twenty categories this edition.
founded 2019. Named in five categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales engagement platforms page.
By framing
Apollo.ioFirst choices, of twelve modelsInstantly
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | |
Apollo.io Instantly first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and Instantly on the right.The direct prompt
Apollo.io first, Instantly not the choice
5 of 12 modelsInstantly was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Apollo.io50%#1 of 13Instantly2%#8 of 13Apollo.io33%#2 of 10Instantly2%#6 of 10What the models said about Apollo.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Apollo.io is the most cost-effective platform on the market because it consolidates your contact database and your outreach tool into one platform.” Gemini 3.5 Flash · budget prompt · first choice
What the models said about Instantly
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Instantly.ai (CAUTION — account bans & reseller risk)” DeepSeek V4 Flash · negative prompt · soft negative
“they lack deep CRM orchestration or enterprise telephony” Gemini 3.5 Flash · comparative prompt · soft negative
“Klenty/Reply.io/Lemlist/Instantly for SMB/mid-market (better value, multichannel, ~$40-60/user/mo)” Grok 4.1 Fast · negative prompt · first choice
“🥇 Best Overall: Instantly.ai ($30/month) - Exceptional value for pure email campaigns” Mistral Small · budget prompt · first choice
“Consider: Modern alternatives focused on deliverability stability and flexible pricing, such as Instantly, Smartlead” Qwen 3.7 Flash · negative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.