Apollo.io vs HubSpot Sales Hub
Five of fourteen models named Apollo.io first on the direct prompt; four named HubSpot Sales Hub. Both were named by all fourteen models and Apollo.io carries 66 labels and HubSpot Sales Hub 57, so the shares are not directly comparable.
San Francisco, United States, founded 2015. Named in twenty-six categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales engagement platforms page.
By framing
Apollo.ioFirst choices, of fourteen modelsHubSpot Sales Hub
Across every category in the October 2026 Edition, Apollo.io and HubSpot Sales Hub were named in the same answer 172 times, of the 1056 answers naming Apollo.io and the 730 naming HubSpot Sales Hub. In those answers HubSpot Sales Hub took the first choice twenty-nine times and Apollo.io fifty-eight.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | |
Apollo.io HubSpot Sales Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and HubSpot Sales Hub on the right.The direct prompt
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Apollo.io first, HubSpot Sales Hub an alternative
4 of 14 modelsHubSpot Sales Hub was named in the answer but not as the choice, or not at all.HubSpot Sales Hub first, Apollo.io an alternative
3 of 14 modelsApollo.io was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Apollo.io51%#1 of 11HubSpot Sales Hub18%#2 of 11Apollo.io35%#1 of 11HubSpot Sales Hub20%#3 of 11HubSpot Sales Hub4%#4 of 8Apollo.io0%#8 of 8What the models said about Apollo.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Credit system is deceptive ... they profit when your data is wrong because you burn more credits.” DeepSeek V4 Flash · negative prompt · hard negative
What the models said about HubSpot Sales Hub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“HubSpot Sales Hub – Common complaints include: Missing features... Limited customization... Significant cost increases with bugs” GLM 4.7 FlashX · negative prompt · hard negative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.