Small business▲+9Since September 2026: 53% → 62%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
62%from 53% in September 2026
Inside the floor by 2 pointsRank 1 of 81, unchanged
HubSpot · 22 categories · RankedHubSpot Sales Hub
732Judge labels
175First choices
63Negative labels
14 / 14Models named it
22Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
61% in Sales enablement for small business buyers
Rank 1 of 72 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 11% of its 35 labels there were negative.
What the models named instead of HubSpot Sales Hub →By buyer segmentStrongest at small business.
Small business1 of 83
61%70 labels
endorsed leader
Mid-market1 of 72
29%35 labels
accepted challenger
Enterprise11 of 54
2%11 labels
criticized challenger
In sales enablement · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named HubSpot Sales Hub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Sales enablement and content | Sales | 29% | 1 of 72 | 11% | 35 | accepted challenger | ▲+9Since September 2026: 19% → 29%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| CRM | Revenue operations | 23% | 2 of 64 | 0% | 13 | accepted challenger | ▲+3Since September 2026: 18% → 21%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales engagement platforms | Sales | 20% | 3 of 66 | 4% | 57 | accepted challenger | ▲+12Since September 2026: 8% → 21%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Revenue intelligence and forecasting | Sales | 12% | 2 of 76 | 10% | 39 | accepted challenger | ▼−5Since September 2026: 16% → 12%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Field sales tools | Sales | 12% | 3 of 94 | 3% | 31 | accepted challenger | |
| Value selling tools | Sales | 12% | 4 of 116 | 6% | 17 | accepted challenger | |
| Lead routing and management | Sales | 9% | 4 of 111 | 7% | 29 | accepted challenger | ▲+4Since September 2026: 5% → 9%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Meeting scheduling | Sales | 5% | 4 of 58 | 0% | 4 | under 10 labels · led by Calendly at 36% | =heldSince September 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales dialers and calling | Sales | 4% | 9 of 75 | 0% | 9 | under 10 labels · led by CloudTalk at 22% | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales coaching and training | Sales | 4% | 9 of 124 | 0% | 5 | under 10 labels · led by MindTickle at 24% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Conversational intelligence and call recording | Sales | 0% | 15 of 91 | 0% | 9 | under 10 labels · led by Avoma at 41% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Territory and quota planning | Revenue operations | 0% | 29 of 123 | 0% | 8 | under 10 labels · led by CaptivateIQ Planning at 36% | newNew since September 2026: not ranked then, 0% now. |
| Sales intelligence and contact data | Sales | 0% | 14 of 52 | 0% | 5 | under 10 labels · led by Apollo.io at 73% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Account-based marketing platforms | Marketing | 0% | 41 of 71 | 0% | 1 | under 10 labels · led by AdRoll ABM at 53% | newNew since September 2026: not ranked then, 0% now. |
| AI SDR agents | Sales | 0% | 51 of 77 | 0% | 1 | under 10 labels · led by Apollo.io at 24% | newNew since September 2026: not ranked then, 0% now. |
| Client onboarding platforms | Customer | 0% | 68 of 104 | 0% | 1 | under 10 labels · led by Rocketlane at 47% | |
| CPQ | Revenue operations | 0% | 34 of 66 | 0% | 1 | under 10 labels · led by DealHub at 57% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data enrichment | GTM data and infrastructure | 0% | 25 of 50 | 0% | 1 | under 10 labels · led by Apollo.io at 73% | |
| Digital sales rooms | Sales | 0% | 37 of 73 | 0% | 1 | under 10 labels · led by Dock at 29% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email deliverability and testing tools | Marketing | 0% | 62 of 110 | 0% | 1 | under 10 labels · led by GlockApps at 34% | |
| Marketing automation and campaign management | Marketing | 0% | 27 of 59 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 63% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales gamification | Sales | 0% | 34 of 64 | 0% | 1 | under 10 labels · led by Spinify at 31% |
Movement
Since September 2026, HubSpot Sales Hub moved past the floor in one of twenty-two categories: Sales engagement, +12 points to 21%. It held within the floor in the other twenty-one.
Best category · Sales enablement · by segment
Mid-market▲+9Since September 2026: 19% → 29%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
29%from 19% in September 2026
Inside the floor by 2 pointsRank 2 → 1 of 64
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 31 → 11 of 52
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Value selling | 0% | 13% | newNew since September 2026: not ranked then, 13% now. | New this edition | Rank 4 of 116, unchanged |
| Sales engagement | 8% | 21% | ▲+12Since September 2026: 8% → 21%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 4 → 3 of 66 |
| Sales enablement | 19% | 29% | ▲+9Since September 2026: 19% → 29%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 1 of 72 |
| Field sales | 0% | 9% | newNew since September 2026: not ranked then, 9% now. | New this edition | Rank 3 of 94, unchanged |
| Revenue intel | 16% | 12% | ▼−5Since September 2026: 16% → 12%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 2 of 76 |
| Dialers | 0% | 5% | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 54 → 9 of 75 |
| Lead routing | 5% | 9% | ▲+4Since September 2026: 5% → 9%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 4 of 111 |
| CRM | 18% | 21% | ▲+3Since September 2026: 18% → 21%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 64, unchanged |
| Sales coaching | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 9 of 124 |
| Scheduling | 6% | 6% | =heldSince September 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 of 58, unchanged |
| Conversation intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 15 of 91 |
| Territory planning | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 29 of 123, unchanged |
| Sales intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 32 → 14 of 52 |
| ABM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 71, unchanged |
| AI SDR | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 77, unchanged |
| Client onboarding | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 68 of 104, unchanged |
| CPQ | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 34 of 66 |
| Enrichment | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 25 of 50, unchanged |
| Sales rooms | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 37 of 73 |
| Email deliverability | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 62 of 110, unchanged |
| Marketing automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 27 of 59 |
| Sales gamification | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 34 of 64, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated HubSpot Sales Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated HubSpot Sales Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 6 | 8 | 2 | 1 | 17 |
| GPT-5.4 mini | 4 | 8 | 2 | 2 | 16 |
| Gemini 3.5 Flash | 1 | 16 | 1 | 0 | 18 |
| Perplexity Sonar | 3 | 11 | 4 | 2 | 20 |
| Grok 4.1 Fast | 7 | 16 | 3 | 3 | 29 |
| Mistral Small | 7 | 8 | 7 | 0 | 22 |
| DeepSeek V4 Flash | 7 | 7 | 4 | 1 | 19 |
| Llama 4 Maverick | 3 | 2 | 8 | 1 | 14 |
| Qwen 3.7 Flash | 4 | 8 | 3 | 1 | 16 |
| Kimi K2 | 4 | 14 | 6 | 0 | 24 |
| GLM 4.7 FlashX | 3 | 14 | 4 | 2 | 23 |
| MiniMax M2.5 | 9 | 4 | 5 | 0 | 18 |
| GPT-6 Luna | 3 | 10 | 0 | 1 | 14 |
| Muse Glimmer 30B | 9 | 9 | 2 | 0 | 20 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct173 labels57
Paraphrase120 labels43
Comparative154 labels40not counted in share
Budget-constrained141 labels63
Scale-constrained66 labels12
Negative78 labels18not counted in share
First choiceAlternativeMentionNegative732 labels in all, every segment counted; 175 of the 233 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best for growing teams that need an intuitive CRM with strong automation; integrates easily with FSM tools like eLogii, though advanced features get costly.” Muse Glimmer 30B · Field sales · comparative prompt · first choice
“Start here: If you're already on HubSpot or Salesforce, activate the native forecasting features first (HubSpot Sales Hub Professional or Einstein)” DeepSeek V4 Flash · Revenue intel · paraphrase prompt · first choice
“I would recommend HubSpot’s Content Hub + Sales Hub if you want the best balance of usability, CRM integration, and lower implementation complexity.” Perplexity Sonar · Sales enablement · paraphrase prompt · first choice
“HubSpot is the typical recommendation when the priority is a single platform for CRM, sales automation, marketing and service with lower admin overhead.” Muse Glimmer 30B · Field sales · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“HubSpot Sales Hub – Common complaints include: Missing features... Limited customization... Significant cost increases with bugs” GLM 4.7 FlashX · Sales engagement · negative prompt · hard negative
“Not built for field sales—no native territory mapping, route planning, or offline mobile capture.” Grok 4.1 Fast · Field sales · negative prompt · hard negative
“Specific vendors like HubSpot Sales Hub and certain CRM-driven enablement modules are often flagged for limited features, steep learning curves, high cost, and poor support—approach them with caution.” GLM 4.7 FlashX · Sales enablement · negative prompt · soft negative
“CRM-native routing tools, such as those offered by Salesforce, HubSpot, and Pipedrive, may be sufficient for small teams ... but may not be suitable for larger teams” Llama 4 Maverick · Lead routing · negative prompt · soft negative
Named alongside
The products named in the same answers as HubSpot Sales Hub, over the 730 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Sales Hub was named but was not.ShowHide
Named alongside
The products named in the same answers as HubSpot Sales Hub, over the 730 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Sales Hub was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named HubSpot Sales Hub. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 693 of the 730 answers that named HubSpot Sales Hub and are not a share of its labels.
Domains cited
blog.hubspot.comYour site301
g2.com240
pipeline.zoominfo.com221
guideflow.com167
avoma.com160
cloudtalk.io149
learn.g2.com143
prospeo.io137
cleverly.co99
hubspot.comYour site96
1,316 of the 1,713 domain citations in answers naming HubSpot Sales Hub came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where HubSpot Sales Hub stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where HubSpot Sales Hub stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 880 a month (“hubspot sales hub”)
- AI search demand for its name, est.
- 26 a month
- Its own site
- It sits on HubSpot's site (hubspot.com), so there are no site figures for it alone
In answers
This editionShare of first choices
29%
rank 1 of 72 in sales enablement
First choices
175
across its categories
- Named in
- 730 answers
- Its own site cited
- in 693 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as HubSpot Sales Hub
What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot Sales Hub; a claim can dispute any of them.
HubSpot 46HubSpot Free 5HubSpot Sales Hub Professional 5HubSpot Conversation Intelligence 3HubSpot Sales Hub (Enterprise) 2HubSpot Sales Hub / HubSpot CRM 2HubSpot Sales Hub Free or Starter 2HubSpot Sales Hub Starter 2Hubspot 2HubSpot & Salesforce Native Rules 1HubSpot (CI) 1HubSpot (Free or Starter Tier) 1HubSpot (Native Workflows) 1HubSpot CRM/Sales Hub 1HubSpot Marketing Hub / Sales Hub 1HubSpot Meetings / Sales Hub 1HubSpot Sales Hub & Content Hub 1HubSpot Sales Hub (Free tier) 1HubSpot Sales Hub (Free) 1HubSpot Sales Hub (Pro) 1HubSpot Sales Hub (Professional plan) 1HubSpot Sales Hub (Starter) 1HubSpot Sales Hub (with AI Breeze) 1HubSpot Sales Hub (with ROI tools) 1
Follow HubSpot Sales Hub
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
HubSpot is the company behind HubSpot Sales Hub.ShowHide
The company
HubSpot is the company behind HubSpot Sales Hub.
ShowHideOn record
Wikidata- Website
- hubspot.com
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- about 8,246 (2024)
- Ownership
- Public, HUBS on New York Stock Exchange
- Also from HubSpot
- HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management and 77 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Sales software
- For
- solutions partners
- Price stated
- Free and premium plans academy.hubspot.com/sales-hub-integrations
- Free plan or trial
- free academy.hubspot.com/sales-hub-integrations
- Not stated on the pages read
- Starting price, integrations, certifications, hosting, customers
What HubSpot Sales Hub's own pages state, read September 28, 2026: academy.hubspot.com/sales-hub-integrations, academy.hubspot.com/hubspot-sales-software, academy.hubspot.com/hubspot-sales-hub-software, academy.hubspot.com/sales-reporting-in-hubspot, academy.hubspot.com/hubspot-sales-hub-software-ja. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Sales Hub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Sales Hub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for HubSpot Sales Hub by email, built from the raw record of the edition. It shows:
- where HubSpot Sales Hub is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HubSpot Sales Hub, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where HubSpot Sales Hub is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where HubSpot Sales Hub is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideSales enablement and content
AI models recommend HubSpot Sales Hub first in Sales enablement and content this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
CRM
HubSpot Sales Hub is among the products AI models recommend first in CRM this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Sales engagement platforms
HubSpot Sales Hub is among the products AI models recommend first in Sales engagement platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Revenue intelligence and forecasting
HubSpot Sales Hub is among the products AI models recommend first in Revenue intelligence and forecasting this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Field sales tools
HubSpot Sales Hub is among the products AI models recommend first in Field sales tools this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.