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Field sales tools · October 2026 Edition

HubSpot Sales Hub vs Zoho CRM

Three of fourteen models named HubSpot Sales Hub first on the direct prompt; zero named Zoho CRM. HubSpot Sales Hub was named by thirteen of the fourteen models and Zoho CRM by eight and HubSpot Sales Hub carries 31 labels and Zoho CRM 10, so the shares are not directly comparable.

HubSpot Sales Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-two categories this edition.

Zoho CRM

accepted challenger

Named in eighteen categories this edition.

First-choice share12%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 9; printed, not drawn.
Labels3110A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Sales Hub reading right to left. Rank and label count are printed, not drawn.Badger Maps was named alongside these two in eight of the fourteen direct answers. Badger Maps vs HubSpot Sales Hub · Badger Maps vs Zoho CRM · Spotio vs HubSpot Sales Hub

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the field sales tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Sales HubFirst choices, of fourteen modelsZoho CRM
Direct30
Paraphrase00
Comparative10
Budget-constrained32
Scale-constrained00
Negative001 against HubSpot Sales Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, HubSpot Sales Hub and Zoho CRM were named in the same answer 104 times, of the 730 answers naming HubSpot Sales Hub and the 371 naming Zoho CRM. In those answers Zoho CRM took the first choice thirteen times and HubSpot Sales Hub thirty-three.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where HubSpot Sales Hub and Zoho CRM stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
HubSpot Sales Hub Zoho CRM first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Sales Hub on the left and Zoho CRM on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot Sales Hub and Zoho CRM stood in it.

HubSpot Sales Hub first, Zoho CRM not the choice

3 of 14 modelsZoho CRM was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5HubSpot Sales Hub alternatives: Apollo.io, Map My Customers, Pipedrive
MiniMax M2.5HubSpot Sales Hub, Pipedrive alternatives: Salesforce Sales Cloud
Muse Glimmer 30BHubSpot Sales Hub alternatives: Dock, Knockio, TrackoField

Neither was the first choice, one was named

9 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarBadger Maps, Spotio alternatives: HubSpot Sales Hub
Grok 4.1 FastSpotio alternatives: Badger Maps, HubSpot Sales Hub, Salesforce Sales Cloud
Mistral SmallBadger Maps, Spotio alternatives: HubSpot Sales Hub
DeepSeek V4 FlashSpotio alternatives: Badger Maps, HubSpot Sales Hub, Map My Customers
Llama 4 Maverickno first choice alternatives: Cognism, Dealfront, Default, Gong, HubSpot Sales Hub, Outreach, Salesforce, Salesloft, ZoomInfo
Qwen 3.7 FlashDock alternatives: Highspot, HubSpot Sales Hub, Mediafly
Kimi K2Spotio alternatives: Badger Maps, HubSpot Sales Hub
GLM 4.7 FlashXPipedrive alternatives: HubSpot Sales Hub, Pipeline CRM, Salesforce Sales Cloud
GPT-6 LunaBadger Maps alternatives: HubSpot Sales Hub, Salesforce Maps, Salesforce Sales Cloud

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniBadger Maps, Spotio alternatives: Geopointe, Map My Customers, SalesRabbit
Gemini 3.5 FlashSpotio alternatives: Badger Maps, Geopointe, Map My Customers

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Sales Hub leads by two points.
HubSpot Sales Hub8%#4 of 9
Zoho CRM6%#5 of 9
The full small business standing →
Mid-marketThe figures above
HubSpot Sales Hub leads by eight points.
HubSpot Sales Hub12%#3 of 9
Zoho CRM4%#6 of 9
The full mid-market standing →
Enterprise
Level: the same share of first choices.
HubSpot Sales Hub0%#7 of 8
Zoho CRM0%#– of 8
The full enterprise standing →

What the models said about HubSpot Sales Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Not built for field sales—no native territory mapping, route planning, or offline mobile capture.” Grok 4.1 Fast · negative prompt · hard negative
“Best for growing teams that need an intuitive CRM with strong automation; integrates easily with FSM tools like eLogii, though advanced features get costly.” Muse Glimmer 30B · comparative prompt · first choice
“HubSpot is the typical recommendation when the priority is a single platform for CRM, sales automation, marketing and service with lower admin overhead.” Muse Glimmer 30B · direct prompt · first choice

What the models said about Zoho CRM

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.