Field sales tools · October 2026 Edition
Badger Maps vs HubSpot Sales Hub
Four of fourteen models named Badger Maps first on the direct prompt; three named HubSpot Sales Hub. Badger Maps was named by fourteen of the fourteen models and HubSpot Sales Hub by thirteen and Badger Maps carries 52 labels and HubSpot Sales Hub 31, so the shares are not directly comparable.
Named in two categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-two categories this edition.
First-choice share38%12%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 9; printed, not drawn.
Labels5231A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Badger Maps reading right to left. Rank and label count are printed, not drawn.Badger Maps vs Spotio · Badger Maps vs Map My Customers · Badger Maps vs SalesRabbit
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the field sales tools page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Badger MapsFirst choices, of fourteen modelsHubSpot Sales Hub
Direct43
Paraphrase130
Comparative41
Budget-constrained232 against Badger Maps
Scale-constrained00
Negative103 against Badger Maps · 1 against HubSpot Sales Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Badger Maps and HubSpot Sales Hub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | |
Badger Maps HubSpot Sales Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Badger Maps on the left and HubSpot Sales Hub on the right.The direct prompt
The plain question, one answer per model, grouped by where Badger Maps and HubSpot Sales Hub stood in it.
Badger Maps first, HubSpot Sales Hub an alternative
4 of 14 modelsHubSpot Sales Hub was named in the answer but not as the choice, or not at all.GPT-5.4 miniBadger Maps, Spotio alternatives: Geopointe, Map My Customers, SalesRabbit
Perplexity SonarBadger Maps, Spotio alternatives: HubSpot Sales Hub
Mistral SmallBadger Maps, Spotio alternatives: HubSpot Sales Hub
GPT-6 LunaBadger Maps alternatives: HubSpot Sales Hub, Salesforce Maps, Salesforce Sales Cloud
HubSpot Sales Hub first, Badger Maps not the choice
3 of 14 modelsBadger Maps was named in the answer but not as the choice, or not at all.Claude Haiku 4.5HubSpot Sales Hub alternatives: Apollo.io, Map My Customers, Pipedrive
MiniMax M2.5HubSpot Sales Hub, Pipedrive alternatives: Salesforce Sales Cloud
Muse Glimmer 30BHubSpot Sales Hub alternatives: Dock, Knockio, TrackoField
Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashSpotio alternatives: Badger Maps, Geopointe, Map My Customers
Grok 4.1 FastSpotio alternatives: Badger Maps, HubSpot Sales Hub, Salesforce Sales Cloud
DeepSeek V4 FlashSpotio alternatives: Badger Maps, HubSpot Sales Hub, Map My Customers
Llama 4 Maverickno first choice alternatives: Cognism, Dealfront, Default, Gong, HubSpot Sales Hub, Outreach, Salesforce, Salesloft, ZoomInfo
Qwen 3.7 FlashDock alternatives: Highspot, HubSpot Sales Hub, Mediafly
Kimi K2Spotio alternatives: Badger Maps, HubSpot Sales Hub
GLM 4.7 FlashXPipedrive alternatives: HubSpot Sales Hub, Pipeline CRM, Salesforce Sales Cloud
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Badger Maps leads by thirty-five points.
Badger Maps44%#1 of 9HubSpot Sales Hub8%#4 of 9Mid-marketThe figures above
Badger Maps leads by twenty-six points.
Badger Maps38%#1 of 9HubSpot Sales Hub12%#3 of 9Enterprise
Badger Maps leads by nineteen points.
Badger Maps19%#1 of 8HubSpot Sales Hub0%#7 of 8What the models said about Badger Maps
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Badger Maps is more purpose-built, but it’s a bigger expense: its Business plan is listed at $58 per user/month billed annually” GPT-6 Luna · budget prompt · soft negative
“No Salesforce connector. If Salesforce is your system of record, Badger Maps, SPOTIO, SalesRabbit, Map My Customers and Leadbeam...” Muse Glimmer 30B · negative prompt · soft negative
“While on the higher end of a "limited" budget, Badger Maps is the gold standard for pure route optimization.” Gemini 3.5 Flash · budget prompt · soft negative
“I'd start with Badger Maps if the core need is rep routing and territory efficiency, or SPOTIO if you need a broader field execution stack.” GPT-5.4 mini · direct prompt · first choice
“Badger Maps and HubSpot CRM are the top recommendations due to their balance of affordability, ease of use, and robust field sales features” Mistral Small · budget prompt · first choice
“opt for lightweight, mobile-first companion tools (such as Badger Maps, Spotio, or Map My Customers) that sit on top of your existing CRM” Gemini 3.5 Flash · negative prompt · first choice
What the models said about HubSpot Sales Hub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Not built for field sales—no native territory mapping, route planning, or offline mobile capture.” Grok 4.1 Fast · negative prompt · hard negative
“Best for growing teams that need an intuitive CRM with strong automation; integrates easily with FSM tools like eLogii, though advanced features get costly.” Muse Glimmer 30B · comparative prompt · first choice
“HubSpot is the typical recommendation when the priority is a single platform for CRM, sales automation, marketing and service with lower admin overhead.” Muse Glimmer 30B · direct prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.