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Field sales tools · October 2026 Edition

Badger Maps vs Zoho CRM

Four of fourteen models named Badger Maps first on the direct prompt; zero named Zoho CRM. Badger Maps was named by fourteen of the fourteen models and Zoho CRM by eight and Badger Maps carries 52 labels and Zoho CRM 10, so the shares are not directly comparable.

Badger Maps

endorsed leader

Named in two categories this edition.

Zoho CRM

accepted challenger

Named in eighteen categories this edition.

First-choice share38%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 9; printed, not drawn.
Labels5210A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Badger Maps reading right to left. Rank and label count are printed, not drawn.HubSpot Sales Hub was named alongside these two in twelve of the fourteen direct answers. Badger Maps vs Spotio · Badger Maps vs HubSpot Sales Hub · Badger Maps vs Map My Customers

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the field sales tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Badger MapsFirst choices, of fourteen modelsZoho CRM
Direct40
Paraphrase130
Comparative40
Budget-constrained222 against Badger Maps
Scale-constrained00
Negative103 against Badger Maps
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Badger Maps and Zoho CRM stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Badger Maps Zoho CRM first choice named as an alternative argued againstblank: not namedEach cell is one answer, Badger Maps on the left and Zoho CRM on the right.

The direct prompt

The plain question, one answer per model, grouped by where Badger Maps and Zoho CRM stood in it.

Badger Maps first, Zoho CRM not the choice

4 of 14 modelsZoho CRM was named in the answer but not as the choice, or not at all.
GPT-5.4 miniBadger Maps, Spotio alternatives: Geopointe, Map My Customers, SalesRabbit
Perplexity SonarBadger Maps, Spotio alternatives: HubSpot Sales Hub
Mistral SmallBadger Maps, Spotio alternatives: HubSpot Sales Hub
GPT-6 LunaBadger Maps alternatives: HubSpot Sales Hub, Salesforce Maps, Salesforce Sales Cloud

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashSpotio alternatives: Badger Maps, Geopointe, Map My Customers
Grok 4.1 FastSpotio alternatives: Badger Maps, HubSpot Sales Hub, Salesforce Sales Cloud
DeepSeek V4 FlashSpotio alternatives: Badger Maps, HubSpot Sales Hub, Map My Customers
Kimi K2Spotio alternatives: Badger Maps, HubSpot Sales Hub

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot Sales Hub alternatives: Apollo.io, Map My Customers, Pipedrive
Llama 4 Maverickno first choice alternatives: Cognism, Dealfront, Default, Gong, HubSpot Sales Hub, Outreach, Salesforce, Salesloft, ZoomInfo
Qwen 3.7 FlashDock alternatives: Highspot, HubSpot Sales Hub, Mediafly
GLM 4.7 FlashXPipedrive alternatives: HubSpot Sales Hub, Pipeline CRM, Salesforce Sales Cloud
MiniMax M2.5HubSpot Sales Hub, Pipedrive alternatives: Salesforce Sales Cloud
Muse Glimmer 30BHubSpot Sales Hub alternatives: Dock, Knockio, TrackoField

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Badger Maps leads by thirty-eight points.
Badger Maps44%#1 of 9
Zoho CRM6%#5 of 9
The full small business standing →
Mid-marketThe figures above
Badger Maps leads by thirty-four points.
Badger Maps38%#1 of 9
Zoho CRM4%#6 of 9
The full mid-market standing →
Enterprise
Badger Maps leads by nineteen points.
Badger Maps19%#1 of 8
Zoho CRM0%#– of 8
The full enterprise standing →

What the models said about Badger Maps

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Badger Maps is more purpose-built, but it’s a bigger expense: its Business plan is listed at $58 per user/month billed annually” GPT-6 Luna · budget prompt · soft negative
“No Salesforce connector. If Salesforce is your system of record, Badger Maps, SPOTIO, SalesRabbit, Map My Customers and Leadbeam...” Muse Glimmer 30B · negative prompt · soft negative
“While on the higher end of a "limited" budget, Badger Maps is the gold standard for pure route optimization.” Gemini 3.5 Flash · budget prompt · soft negative
“I'd start with Badger Maps if the core need is rep routing and territory efficiency, or SPOTIO if you need a broader field execution stack.” GPT-5.4 mini · direct prompt · first choice
“Badger Maps and HubSpot CRM are the top recommendations due to their balance of affordability, ease of use, and robust field sales features” Mistral Small · budget prompt · first choice
“opt for lightweight, mobile-first companion tools (such as Badger Maps, Spotio, or Map My Customers) that sit on top of your existing CRM” Gemini 3.5 Flash · negative prompt · first choice

What the models said about Zoho CRM

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.