GTM AI Index
Index Vendors › Zoho CRM · September 2026 Edition
Zoho · 12 categories · Ranked

Zoho CRM

247Judge labels
29First choices
45Negative labels
12 of 12Models named it
12Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
11% in Lead routing for small business buyers
Rank 3 of 71 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 13% of its 54 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In crm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Zoho CRM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
CRMRevenue operations10%3 of 7113%54accepted challenger
Lead routing and managementSales5%6 of 1047%14accepted challenger
Territory and quota planningRevenue operations2%17 of 10320%5under 10 labels · led by CaptivateIQ at 30%
Sales enablement and contentSales0%61 of 8133%3under 10 labels · led by Dock at 19%
Marketing automation and campaign managementMarketing0%48 of 53100%2under 10 labels · led by HubSpot Marketing Hub at 55%
Partner relationship managementPartner and channel0%24 of 500%2under 10 labels · led by Channeltivity at 24%
CRM data quality and deduplicationRevenue operations0%63 of 1040%1under 10 labels · led by Insycle at 34%
Customer success platformsCustomer0%56 of 690%1under 10 labels · led by ChurnZero at 39%
Email verificationGTM data and infrastructure0%39 of 530%1under 10 labels · led by ZeroBounce at 29%
Revenue intelligence and forecastingSales0%51 of 750%1under 10 labels · led by Avoma at 20%
Sales commissions and incentive compensationRevenue operations0%19 of 510%1under 10 labels · led by Everstage at 25%
Sales engagement platformsSales0%54 of 55100%1under 10 labels · led by Salesloft at 35%

Movement

This is the first edition on this tier, so no move can be computed for Zoho CRM yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zoho CRM across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.520305
GPT-5.4 mini04004
Gemini 3.5 Flash242210
Perplexity Sonar05117
Grok 4.1 Fast14117
Mistral Small145010
DeepSeek V4 Flash161311
Llama 4 Maverick02215
Qwen 3.7 Flash03014
Kimi K224028
GLM 4.7 FlashX08019
MiniMax M2.502316

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct43 labels3
Paraphrase32 labels1
Comparative39 labels1not counted in share
Budget-constrained70 labels24
Scale-constrained21 labels1
Negative42 labelsNone
First choiceAlternativeMentionNegative247 labels in all, every segment counted; 29 of the 30 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with a free tier (HubSpot or Zoho) to test the waters. Both offer strong functionality at no cost” Claude Haiku 4.5 · CRM · budget prompt · first choice
“best for budget-conscious organizations that need basic workflow automation and contact distribution” Claude Haiku 4.5 · Lead routing · budget prompt · first choice
“If you need a cheap, standard CRM with great built-in round-robin routing: Go with Zoho CRM.” Gemini 3.5 Flash · Lead routing · budget prompt · first choice
“For most small businesses with limited budgets, Zoho CRM offers the best balance” Mistral Small · CRM · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“there are several marketing automation platforms that should be avoided or approached with caution. Some of the platforms mentioned include Zoho CRM, Salesforce, and HubSpot.” Llama 4 Maverick · Marketing automation · negative prompt · hard negative
“Zoho CRM: 300+ negative G2 reviews... Affordable but frustrating for growing teams.” Grok 4.1 Fast · CRM · negative prompt · hard negative
“Practitioners consistently warn against Zoho's native sales engagement features” Gemini 3.5 Flash · Sales engagement · negative prompt · hard negative
“complaining about email sync failures - Systemic reliability issues” MiniMax M2.5 · CRM · negative prompt · hard negative

Named alongside

The products named in the same answers as Zoho CRM, over the 247 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho CRM was named but was not.
ProductSame answerTook the first choice insteadHead to head
Pipedrive166 of 24725Not in the top three
Freshsales112 of 2474Not in the top three
Salesforce Sales Cloud105 of 24723Not in the top three
Microsoft Dynamics 365 Sales61 of 2475Not in the top three
Salesflare34 of 2476Not in the top three
LeanData28 of 2476Not in the top three
Less Annoying CRM26 of 2474Not in the top three
Chili Piper26 of 2472Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zoho CRM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 38 of the 247 answers that named Zoho CRM and are not a share of its labels.

Domains cited

blog.salesflare.com14
croclub.com12
nutshell.com11
pcmag.com11
toolradar.com11
zapier.com11
reddit.com9
techradar.com9
fitsmallbusiness.com8
g2.com8

104 of the 104 domain citations in answers naming Zoho CRM came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Zoho CRM

What the judge wrote, as written, with how often. The vendor table decides that these count as Zoho CRM; a claim can dispute any of them.
Zoho 7Zoho CRM (Enterprise plan) 1Zoho CRM (Enterprise) 1Zoho CRM (Free Plan) 1Zoho CRM (Free Tier) 1Zoho CRM / Zoho One 1

The company

Zoho Office Suite is the company behind Zoho CRM.
Website
zoho.com
Headquarters
India, India
Founded
1996

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoho CRM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoho CRM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zohocrm.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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