GTM AI Index
Index Vendors › Pipedrive · September 2026 Edition
13 categories · Ranked

Pipedrive

302Judge labels
38First choices
41Negative labels
12 of 12Models named it
13Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
22% in Revenue intel for small business buyers
Rank 9 of 81 in the mid-market standing
0 of 12 models made it the first choice on the direct prompt; 0% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In sales enablement · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Pipedrive for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Sales enablement and contentSales4%9 of 810%6under 10 labels · led by Dock at 19%
Revenue intelligence and forecastingSales4%6 of 750%11accepted challenger
CRMRevenue operations2%7 of 719%46accepted challenger
Lead routing and managementSales0%22 of 10436%14criticized challenger
Partner relationship managementPartner and channel0%21 of 5029%7under 10 labels · led by Channeltivity at 24%
Territory and quota planningRevenue operations0%28 of 1030%4under 10 labels · led by CaptivateIQ at 30%
Attribution and marketing mix modelingMarketing0%87 of 1240%1under 10 labels · led by Dreamdata at 29%
Contract lifecycle management and e-signatureRevenue operations0%49 of 650%1under 10 labels · led by PandaDoc at 25%
CPQRevenue operations0%52 of 730%1under 10 labels · led by DealHub at 62%
CRM data quality and deduplicationRevenue operations0%80 of 1040%1under 10 labels · led by Insycle at 34%
Marketing automation and campaign managementMarketing0%31 of 530%1under 10 labels · led by HubSpot Marketing Hub at 55%
Sales commissions and incentive compensationRevenue operations0%17 of 510%1under 10 labels · led by Everstage at 25%
Sales engagement platformsSales0%36 of 550%1under 10 labels · led by Salesloft at 35%

Movement

This is the first edition on this tier, so no move can be computed for Pipedrive yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Pipedrive across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.502406
GPT-5.4 mini03003
Gemini 3.5 Flash04105
Perplexity Sonar05117
Grok 4.1 Fast152311
Mistral Small162110
DeepSeek V4 Flash05016
Llama 4 Maverick10405
Qwen 3.7 Flash171110
Kimi K2153211
GLM 4.7 FlashX192012
MiniMax M2.503429

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct47 labels9
Paraphrase72 labels20
Comparative45 labels6not counted in share
Budget-constrained71 labels6
Scale-constrained21 labels3
Negative46 labels3not counted in share
First choiceAlternativeMentionNegative302 labels in all, every segment counted; 38 of the 47 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most small businesses, simpler tools like Pipedrive, Close.com, or Less Annoying CRM tend to result in higher satisfaction” Qwen 3.7 Flash · CRM · negative prompt · first choice
“Pipedrive at $14/user offers the best balance of features, usability, and price for sales-specific workflows.” Kimi K2 · Sales enablement · budget prompt · first choice
“Start with Pipedrive ($14/seat/month) or Freshsales ($15/seat/month) for basic pipeline management” GLM 4.7 FlashX · Sales enablement · budget prompt · first choice
“Most mid-market B2B teams start with HubSpot or Pipedrive for balance of features and speed.” Grok 4.1 Fast · CRM · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Stay Native (HubSpot/Pipedrive) only if your lead volume is moderate and your routing logic is simple” Qwen 3.7 Flash · Lead routing · paraphrase prompt · soft negative
“Routing is basic (round-robin) — fine for SMBs, but hits a ceiling for complex territory needs” DeepSeek V4 Flash · Lead routing · comparative prompt · soft negative
“Avoid if you have marketing + sales + customer success teams... Pipedrive (7/100)” MiniMax M2.5 · CRM · negative prompt · soft negative
“Lead-centric tools such as Pipedrive-like systems when your process is ABM-focused” Perplexity Sonar · Lead routing · negative prompt · soft negative

Named alongside

The products named in the same answers as Pipedrive, over the 302 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pipedrive was named but was not.
ProductSame answerTook the first choice insteadHead to head
Zoho CRM166 of 30214Not in the top three
HubSpot CRM121 of 30248Not in the top three
Freshsales107 of 3026Not in the top three
HubSpot Sales Hub106 of 30241Not in the top three
Salesforce Sales Cloud87 of 30215Not in the top three
Microsoft Dynamics 365 Sales44 of 3022Not in the top three
Salesflare40 of 3028Not in the top three
LeanData35 of 3026Not in the top three
Chili Piper30 of 3021Not in the top three
Close26 of 3020Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Pipedrive. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 41 of the 302 answers that named Pipedrive and are not a share of its labels.

Domains cited

croclub.com13
salesforce.com12
leadangel.com10
pipeline.zoominfo.com10
blog.salesflare.com9
g2.com9
default.com8
pipedrive.comYour site8
bigcontacts.com7
fitsmallbusiness.com7

Eighty-five of the ninety-three domain citations in answers naming Pipedrive came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Pipedrive

What the judge wrote, as written, with how often. The vendor table decides that these count as Pipedrive; a claim can dispute any of them.
Pipedrive (as basic PRM) 1Pipedrive Lite 1Pipedrive Premium/Advanced 1Pipedrive Professional 1

The company

Pipedrive.
Website
pipedrive.com
Headquarters
New York City
Founded
2010

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Pipedrive's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Pipedrive, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at pipedrive.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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