GTM AI Index
Index Vendors › Microsoft Dynamics 365 Sales · September 2026 Edition
Microsoft · 5 categories · Ranked

Microsoft Dynamics 365 Sales

117Judge labels
8First choices
23Negative labels
12 of 12Models named it
5Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
19% in CRM for enterprise buyers
Rank 14 of 71 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 7% of its 29 labels there were negative.
By buyer segmentStrongest at enterprise.
In crm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Microsoft Dynamics 365 Sales for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
CRMRevenue operations0%14 of 717%29accepted challenger
Lead routing and managementSales0%90 of 10450%2under 10 labels · led by LeadAngel at 32%
Conversational intelligence and call recordingSales0%85 of 93100%1under 10 labels · led by Avoma at 52%
Customer success platformsCustomer0%31 of 690%1under 10 labels · led by ChurnZero at 39%
Revenue intelligence and forecastingSales0%56 of 750%1under 10 labels · led by Avoma at 20%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Dynamics 365 Sales yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Dynamics 365 Sales across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500303
GPT-5.4 mini03003
Gemini 3.5 Flash01012
Perplexity Sonar01203
Grok 4.1 Fast01102
Mistral Small02204
DeepSeek V4 Flash02002
Llama 4 Maverick00101
Qwen 3.7 Flash02237
Kimi K202002
GLM 4.7 FlashX02103
MiniMax M2.501102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct20 labels1
Paraphrase18 labelsNone
Comparative24 labelsNone
Budget-constrained16 labels6
Scale-constrained16 labels1
Negative23 labels1not counted in share
First choiceAlternativeMentionNegative117 labels in all, every segment counted; 8 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The ideal choice if your IT infrastructure is already heavily integrated into the Microsoft ecosystem... *The Catch:* Implementation is complex” Gemini 3.5 Flash · CRM · scale prompt · alternative
“Choose Dynamics 365 if you are already invested in the Microsoft ecosystem” Perplexity Sonar · Customer success · paraphrase prompt · alternative
“Native integration with the Microsoft ecosystem (Office 365, Teams, Outlook)” Qwen 3.7 Flash · CRM · comparative prompt · alternative
“Enterprise complexity & AI depth → Salesforce or Microsoft Dynamics 365” DeepSeek V4 Flash · CRM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“allowed its AI assistant to summarize emails explicitly labeled "Confidential," completely bypassing Data Loss Prevention (DLP) policies” Qwen 3.7 Flash · Conversation intel · negative prompt · hard negative
“Tools to Avoid/Caution: Microsoft Dynamics 365: Historically cited as one of the most frustrating implementations for SMBs” Qwen 3.7 Flash · Lead routing · negative prompt · hard negative
“Similar to Salesforce, it can be incredibly rigid and expensive.” Qwen 3.7 Flash · CRM · negative prompt · soft negative
“The SMB Money Sinks... stay away” Gemini 3.5 Flash · CRM · negative prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Dynamics 365 Sales, over the 117 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Dynamics 365 Sales was named but was not.
ProductSame answerTook the first choice insteadHead to head
Salesforce Sales Cloud88 of 11736Not in the top three
HubSpot CRM66 of 11711Not in the top three
Zoho CRM61 of 1171Not in the top three
Pipedrive44 of 1174Not in the top three
SAP Sales Cloud27 of 1170Not in the top three
HubSpot Sales Hub26 of 1174Not in the top three
Freshsales24 of 1170Not in the top three
Creatio18 of 1171Not in the top three
Oracle Sales14 of 1170Not in the top three
SugarCRM13 of 1170Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Dynamics 365 Sales. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 20 of the 117 answers that named Microsoft Dynamics 365 Sales and are not a share of its labels.

Domains cited

nutshell.com7
salesforce.com6
ventureharbour.com6
blog.salesflare.com5
hubspot.com5
larksuite.com5
business.com4
clarity-ventures.com4
clickup.com4
g2.com4

Fifty of the fifty domain citations in answers naming Microsoft Dynamics 365 Sales came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Microsoft Dynamics 365 Sales

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Dynamics 365 Sales; a claim can dispute any of them.
Microsoft Dynamics 365 23Microsoft Dynamics 4Microsoft (M365 Copilot) 1

The company

Microsoft is the company behind Microsoft Dynamics 365 Sales.
Website
microsoft.com
Headquarters
Vancouver, Canada
Founded
1975
Employees
about 228,000 (2024)
Ownership
Public, 4338 on Hong Kong Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Dynamics 365 Sales's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Dynamics 365 Sales, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at microsoft.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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