GTM AI Index

Index › Products › Microsoft 365 · October 2026 Edition

Microsoft · 3 categories · Named, not ranked

Microsoft 365

12Judge labels

0First choices

6Negative labels

8 / 14Models named it

3Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Microsoft 365 was named 3 times in Data clean rooms and 2 other categories, where Snowflake Data Clean Rooms led with 19%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business93 of 107

under the label threshold

Mid-market75 of 100

under the label threshold

Enterprisenot named

No model named it for this buyer.

In data clean rooms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Microsoft 365 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data clean rooms	GTM data and infrastructure	0%	75 of 100	0%	1	under 10 labels · led by Snowflake Data Clean Rooms at 19%
Email signature management	Marketing	0%	26 of 48	0%	1	under 10 labels · led by Exclaimer at 33%
Value selling tools	Sales	0%	89 of 116	0%	1	under 10 labels · led by Minoa at 21%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft 365 yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft 365 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	1	1
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	1	0	1
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase2 labelsNone

Comparative0 labelsNone

Budget-constrained1 labelNone

Scale-constrained3 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative12 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Microsoft 365 supports organization-wide signatures/disclaimers through mail-flow rules” GPT-6 Luna · Email signatures · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Microsoft 365, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft 365 was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Workspace7 of 120Not among the top eight

Exclaimer4 of 121Not among the top eight

WiseStamp4 of 120Not among the top eight

Mailbutler3 of 120Not among the top eight

MySignature3 of 120Not among the top eight

AWS Clean Rooms2 of 121Not among the top eight

InfoSum2 of 121Not among the top eight

CodeTwo Email Signatures 3652 of 120Not among the top eight

Newoldstamp2 of 120Not among the top eight

HubSpot Sales Hub1 of 121Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft 365. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 12 answers that named Microsoft 365 and are not a share of its labels.

Domains cited

exclaimer.com4

mailbutler.io4

wisestamp.com4

learn.microsoft.comYour site3

syncsignature.com3

capterra.com2

f6s.com2

g2.com2

guideflow.com2

signitic.com2

Twenty-five of the twenty-eight domain citations in answers naming Microsoft 365 came from somebody else's page.

Pages cited

exclaimer.com/blog/native-email-signature-tools-enterprise-it4

mailbutler.io/blog/email/email-signature-management-tools4

wisestamp.com/guides/best-email-signature-management-software3

f6s.com/software/category/privacy-preserving-data-collaboration2

signitic.com/en/resources/the-ultimate-guide-to-email-signature-software-in-20252

syncsignature.com/blog/best-email-signature-management-software2

us.fitgap.com/search/data-clean-room-software2

us.fitgap.com/search/data-clean-room-software/small-business2

Pages are listed as the models cited them.

Search and answers

Where Microsoft 365 stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,500,000 a month (“microsoft 365”)
AI search demand for its name, est.: 30,471 a month
Its own site: It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 75 of 100 in data clean rooms

Segment leader

19%

Snowflake Data Clean Rooms

First choices: 0 across its categories
Named in: 12 answers
Its own site cited: in 11 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Microsoft 365

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft 365; a claim can dispute any of them.

Google Workspace/Microsoft 365 1Microsoft 365/OneDrive 1

Follow Microsoft 365

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft is the company behind Microsoft 365.

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On record

Wikidata

Website: microsoft.com
Headquarters: Vancouver, Canada
Founded: 1975
Employees: about 228,000 (2024)
Ownership: Public, 4338 on Hong Kong Stock Exchange
Also from Microsoft: Azure Synapse, Bing Webmaster Tools, Microsoft 365 Copilot, Microsoft Accessibility Insights, Microsoft Ads, Microsoft Advertising, Microsoft Advertising Editor, Microsoft Audience Ads and 49 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Word е по-добър с Microsoft 365
microsoft.com/bg-bg/microsoft-365/word
For: За индивиди За бизнеса
microsoft.com/bg-bg/microsoft-365/word
Price stated: Безплатно; 99,99 € /година; 124,99 € /година; 9,99 € /месец; 12,49 € /месец; 20,99 € /месец; €6.07 потребител/месец, годишно плащане; €20.36 потребител/месец, годишно плащане; €27.73 потребител/месец, годишно плащане; €4.67 потребител/месец, годишно плащане; €17.58 потребител/месец, годишно плащане; €24.94 потребител/месец, годишно плащане; €11.00 потребител/месец, годишно плащане microsoft.com/bg-bg/microsoft-365/word
Starting price: 6.07 microsoft.com/bg-bg/microsoft-365/word
Free plan or trial: Регистрирайте се безплатно; Изпробвайте безплатно; Изпробвайте безплатно за 1 месец microsoft.com/bg-bg/microsoft-365/word
Not stated on the pages read: Integrations, certifications, hosting, customers

What Microsoft 365's own pages state, read October 5, 2026: microsoft.com/bg-bg/microsoft-365/word, microsoft.com/bg-bg/microsoft-365/excel, microsoft.com/bg-bg/microsoft-365/support, microsoft.com/bg-bg/microsoft-365/office-365, microsoft.com/bg-bg/microsoft-365/powerpoint. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft 365's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft 365, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft 365 by email, built from the raw record of the edition. It shows:

where Microsoft 365 is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft 365, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.