Every category where a model named Exclaimer for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Email signature management	Marketing	33%	1 of 48	19%	64	endorsed leader

Movement

This is the first edition on this tier, so no move can be computed for Exclaimer yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Exclaimer across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	0	0	2
GPT-5.4 mini	3	0	0	2	5
Gemini 3.5 Flash	1	2	1	2	6
Perplexity Sonar	4	0	0	0	4
Grok 4.1 Fast	2	0	1	2	5
Mistral Small	2	1	1	1	5
DeepSeek V4 Flash	4	0	0	1	5
Llama 4 Maverick	1	0	1	0	2
Qwen 3.7 Flash	1	1	1	2	5
Kimi K2	2	1	1	1	5
GLM 4.7 FlashX	0	3	1	0	4
MiniMax M2.5	0	5	1	0	6
GPT-6 Luna	3	1	1	0	5
Muse Glimmer 30B	2	2	0	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct39 labels26

Paraphrase30 labels22

Comparative39 labels24not counted in share

Budget-constrained30 labels6

Scale-constrained23 labels8

Negative29 labels3not counted in share

First choiceAlternativeMentionNegative190 labels in all, every segment counted; 62 of the 89 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Exclaimer if you are a large enterprise, heavily invested in Microsoft 365, and need the most comprehensive security certifications” Kimi K2 · Email signatures · comparative prompt · first choice

“Choose Exclaimer if you need enterprise-grade control, strong compliance credentials, and reliable organization-wide enforcement.” Perplexity Sonar · Email signatures · comparative prompt · first choice

“Widely recognized enterprise leader with the broadest certification set; reliable and battle-tested across massive Microsoft 365 estates” DeepSeek V4 Flash · Email signatures · comparative prompt · first choice

“Exclaimer is highly scalable for large organizations and offers deep integration with enterprise directories and compliance needs.” Mistral Small · Email signatures · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“One Exclaimer review specifically mentions discomfort with having emails routed through a "random server"... "can cause mail routing issues with Barracuda"” GPT-5.4 mini · Email signatures · negative prompt · soft negative

“significantly more affordable than enterprise solutions like Exclaimer or Rocketseed, which typically require custom pricing and higher minimum spends” Kimi K2 · Email signatures · budget prompt · soft negative

“Competitors like Exclaimer (~$0.90-$1.50/user/mo but often higher for small biz)... either lack a solid free tier or require minimums/commitments.” Grok 4.1 Fast · Email signatures · budget prompt · soft negative

“Exclaimer users occasionally report slow/poor customer support, unintuitive interfaces (e.g., nested menus), and layout restrictions.” Grok 4.1 Fast · Email signatures · negative prompt · soft negative

Named alongside

The products named in the same answers as Exclaimer, over the 189 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Exclaimer was named but was not.

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ProductSame answerTook the first choice insteadHead to head

CodeTwo Email Signatures 365138 of 18913Compare →

WiseStamp133 of 18927Compare →

Newoldstamp50 of 1893Compare →

MySignature46 of 1897Compare →

Signitic43 of 18910Compare →

SyncSignature40 of 1896Compare →

Opensense37 of 1891Not among the top eight

Letsignit36 of 1890Not among the top eight

Rocketseed27 of 1891Not among the top eight

Bybrand19 of 1893Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Exclaimer. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 182 of the 189 answers that named Exclaimer and are not a share of its labels.

Domains cited

wisestamp.com144

syncsignature.com100

exclaimer.comYour site96

mailbutler.io93

newoldstamp.com92

guideflow.com83

g2.com70

thecmo.com67

getapp.com60

signitic.com60

769 of the 865 domain citations in answers naming Exclaimer came from somebody else's page.

Pages cited

wisestamp.com/guides/best-email-signature-management-software96

mailbutler.io/blog/email/email-signature-management-tools93

newoldstamp.com/blog/email-signature-software91

wisestamp.com/88

guideflow.com/blog/best-email-signature-software82

thecmo.com/tools/best-email-signature-software67

syncsignature.com/blog/best-email-signature-management-software48

textexpander.com/blog/best-email-signature-managers44

Pages are listed as the models cited them.

Search and answers

Where Exclaimer stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “email signature management tool”

Position for “best email signature management tool”

Searches for its name, Google: 5,400 a month (“exclaimer”)
AI search demand for its name, est.: 548 a month
Organic visits to its site: about 46,313 a month
Searches its site ranks for: 11,480 · 546 in the top three
Sites linking to it: 4,004
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

120+ ads · 105 text, 9 video, 6 image · 68 shown in the last 30 days

First shown November 2024, as Exclaimer Ltd, verified. Ads started 2025-11 to 2026-10: 54 in the year, 66 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

33%

rank 1 of 48 in email signatures

First choices

across its categories

Named in: 189 answers
Its own site cited: in 182 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on exclaimer.com

1,772

subdomains included

Content

423

counted in the table below

Documentation

Product · Integration

63 · 23

Kind	Pages	Last 90 days	Categories named
Blog	150	undated	Email signatures, ABM
News or press	71	undated	Email signatures
Podcast or video	63	undated	ABM
Report or ebook	60	undated	Email signatures
Case study	59	undated	Direct mail
Comparison	16	undated
Conference or event	3	undated
Glossary or explainer	1	undated

How it is countedHide how it is counted

Every page exclaimer.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Exclaimer

What the judge wrote, as written, with how often. The vendor table decides that these count as Exclaimer; a claim can dispute any of them.

Exclaimer Starter 1

Follow Exclaimer

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Exclaimer's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Exclaimer, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Exclaimer by email, built from the raw record of the edition. It shows:

where Exclaimer is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Exclaimer, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Exclaimer is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Exclaimer first in Email signature management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/email-signature-management/"><img src="https://gtm-ai-index.com/badges/2026-10/exclaimer--email-signature-management-wide.svg" alt="AI models' first choice in Email signature management, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Email signature management standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/email-signature-management/"><img src="https://gtm-ai-index.com/badges/2026-10/exclaimer--email-signature-management-square.svg" alt="AI models' first choice in Email signature management, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Email signature management standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/email-signature-management/"><img src="https://gtm-ai-index.com/badges/2026-10/exclaimer--email-signature-management-compact.svg" alt="AI models' first choice in Email signature management, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Email signature management standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.